Logan Boswell
Culver City,CA
Summary
Accomplished art director with over a decade of experience in campaign execution and visual storytelling across digital and e-commerce platforms. Expertise in leading cross-functional teams to develop innovative concept-to-launch strategies, resulting in visually compelling content for high-profile clients. Notable achievements include driving engagement and strengthening brand identity, with work featured in Fast Company and other national publications. Aiming to leverage creative skills to enhance brand narratives and deliver impactful marketing solutions.
Overview
11
11
years of professional experience
Work History
Marketing Ambassador | Team Lead, Customer Experience
Capital One
Los Angeles, CA
04.2021 - Current
- Directed 20+ branded campaigns across the West Region of Cafés, increasing engagement by 65%.
- Led creative execution of uniform rebrand through real-world product photography, reducing return rates and increasing conversions.
- Spearheaded a multi-year internal branding initiative featured across onboarding kits and enterprise platforms.
- Collaborated with designers, project managers, and copywriters to align campaign visuals with refreshed internal brand standards.
- Presented creative concepts and campaign mockups to senior leadership for stakeholder alignment and strategic buy-in.
Founder | Art Director | Photographer
Logan's Prints
Los Angeles, CA
01.2014 - Current
- Directed full creative campaigns for AT&T, Capital One, and Lancaster ISD, from concept through post-production.
- Created pitch decks, visual treatments, and storyboards that translated campaign ideas into strategic deliverables.
- Produced eCommerce-ready product photography and social content for lifestyle brands and small businesses.
- Led a modeling team supporting branded shoots, with 80% of participants advancing in their creative careers.
Marketing Intern | Retail Sales Consultant | Virtual Sales Expert
AT&T
Dallas, TX
01.2019 - 03.2021
- Produced digital marketing campaigns featured in Fast Company increasing internal engagement by 68%.
- Collaborated with UX and brand teams to align campaign visuals with digital experience standards.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Superintendent Intern - Media & Design
Lancaster Independent School District
Lancaster, TX
08.2016 - 06.2018
- Directed photography, videography, and graphic design for district-wide initiatives and events.
- Developed student-led storytelling campaigns and collaborated with staff to align creative assets with institutional goals.
Education
Bachelor's - Business Administration
Dallas College
Dallas, TXAssociate Degree - TV/Film Entertainment & Marketing Production
Santa Monica College
Santa Monica, CASkills
- Art Direction
- Digital Design
- Brand Development
- Visual Storytelling
- Adobe Creative Suite
- Campaign Execution
- Photo & Video Production
- E-Commerce Content
- UX/UI Collaboration
Area Of Expertise
- Art Direction
- Digital Design
- Brand Development
- Visual Storytelling
- Adobe Creative Suite
- Campaign Execution
- Photo & Video Production
- E-Commerce Content
- UX/UI Collaboration
Professional Highlights
- Directed 350+ branded content campaigns across Capital One's West Region of Cafés, boosting engagement by 65%.
- Rebranded Logan's Prints website and identity, increasing traffic by 40% and bookings by 25%.
- Captured and directed campaign visuals for AT&T, Capital One, and Lancaster ISD, ensuring brand consistency.
- Featured in
- Fast Company
- And published in creative magazines for art direction and visual storytelling.
- Led a 2.5-year internal branding campaign at Capital One, showcasing authentic associate imagery across enterprise platforms.
Timeline
Marketing Ambassador | Team Lead, Customer Experience
Capital One
04.2021 - Current
Marketing Intern | Retail Sales Consultant | Virtual Sales Expert
AT&T
01.2019 - 03.2021
Superintendent Intern - Media & Design
Lancaster Independent School District
08.2016 - 06.2018
Founder | Art Director | Photographer
Logan's Prints
01.2014 - Current
Bachelor's - Business Administration
Dallas College
Associate Degree - TV/Film Entertainment & Marketing Production
Santa Monica College
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