Logan Davis

Paramount provides an Email Marketing tool that aids individuals, non-profits, businesses, and the like in achieving their email marketing goals. We make sure your email deliverability, performance, and data management are streamlined so you can get the most out of your email lists.

• Ensured client emails are achieving high deliverability.
• Performed ongoing analysis of send metrics to reach optimal client ROI.
• Helped clients maintain a healthy standing on spam/blacklists.
• Assisted clients with managing their subscriber data, and identifying active subscribers.
• Supported clients by making suggestions of best practices on deliverability and subscriber engagement.
• Put together and launch creatives for clients based on their needs.
• Performed troubleshooting HTML formatting issues in client templates.
• Addressed technical issues with the platform.
• Assisted clients in understanding how to utilize the platform.
• Analyzed campaign performance metrics to optimize email strategies and improve open rates.
• Managed subscriber database, ensuring accurate segmentation for personalized messaging.
• Conducted A/B testing on subject lines and content to identify best-performing elements.
• Brokered email list rentals for clients and internal email lists to outside advertisers to earn revenue.

Local Werks is a digital marketing agency with clients primarily in the automotive dealership market. They provide many digital marketing services to help boost revenue for dealerships online and in person, my role was primarily for their email marketing service.

• Designed, scheduled, and analyzed reporting on weekly newsletters for clients.
• Optimized open and click rates through well-crafted subject lines and content backed by analytics.
• Performed email contact list maintenance. Optimizing subscriber lists.
• Designed Nurture-style customer-facing email campaigns intended to generate web traffic and sales for clients.
• Designed Automated workflows based on a subscribers action within an email campaign.
• Analyzed live data on nurture campaigns and constantly make adjustments to improve open and click rates.
• Collaborated with design team to create visually appealing email templates that align with brand standards.
• Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
• Stayed abreast of industry best practices for email design, content creation, audience segmentation, analytics reporting, among others.
• Created original copy and graphics for email and nurture campaigns.

Joy Undiluted was a company with an online support community centered around a wellness app that was a resource for self care, mental health, and general wellbeing. My position was multi-faceted. From social media, graphic design, blog posts, and email marketing.

• Was in charge of; creating weekly newsletters, daily social media posts, graphics, promotional graphics, and PDFs, as well as making edits to the website via WordPress, and blog writing.
• Developed and executed comprehensive content marketing strategies to enhance brand visibility and engagement.
• Analyzed content performance metrics to optimize campaigns and improve audience targeting strategies.
• Led brainstorming sessions with team members for generating fresh ideas while maintaining a cohesive brand voice.
• Boosted brand awareness through the development of compelling social media content and campaigns.
• Collaborated with cross-functional teams to align content marketing efforts with company goals.
• Created visually appealing infographics that effectively communicated complex ideas and concepts.
• Utilized email to drive traffic to our blog posts, website, and wellness app.
• Designed daily social media images in Adobe Illustrator and Photoshop.
• Generated effective copy to inform and engage the online community.
• Created promotional material and PDFs.
• As needed contributed blog writing to the content pipeline.

Backwoods was an outdoor adventure and travel store with many departments from backpacking, fly fishing, and rock climbing. We specialized in outfitting adventurers with the best gear available while providing knowledge and experience to help enhance their travels.

• Gained crucial experience in primary sales and marketing, customer relationships, promotional events, along with being in charge of what was being purchased for our Fly Fishing department.
• Subject matter expert on fly fishing setups, fly tying, techniques, etc.
• Re-energized and re-vamped our location as a place to come for all of our customer's Fly fishing needs.
• Created Purchase Orders, checked products in.
• Attended yearly rendezvous as a fly fishing vendor, assisted customers to my best and most honest ability.
• Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence.
• Spread passion for fly fishing through education/sales.
• Built positive customer relationships, which in return resulted in boosted sales for the department.
• Translated extensive knowledge Into what I would purchase for the store.