Lois Burak
Pennsville,NJ
Summary
Results-driven professional with over 25 years of experience in business ownership, sales, and digital solutions within the automotive industry. Proven track record of driving record sales and facilitating successful adoption of digital retailing tools across multiple districts, including Washington D.C. and New York. Expertise in coaching dealership teams and utilizing innovative video content to enhance messaging strategies, fostering strong relationships with stakeholders at all levels. Committed to continuous learning and leveraging advanced communication skills to elevate the customer experience and increase dealership profitability through strategic initiatives.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Teller | CSR
Pennsville National Bank
Pennsville, New Jersey
11.2024 - Current
- Provide direct customer service by handling various banking transactions including savings checking credit account operations
- Process sales of financial products such as cashier's checks money orders prepaid access cards
- Log transactions reconcile cash drawers prepare detailed transaction reports with accuracy
- Maintain confidentiality of customer information adhere to strict security procedures policies
Portfolio Manager | Sales
Elite Acura
Maple Shade, New Jersey
08.2024 - 10.2024
- Invited by the general manager for a short-term role to expand automotive industry expertise leverage experience as vendor representative
- Gained valuable insights into day-to-day operations dealership retail
- Increased loyalty customer retention identifying engaging conquest market sales leads from service drive
- Engaged customers understand their needs/preferences matched them suitable cars based on requirements
Nissan@HOME Performance Manager
CarSaver
, NYC | WDC Markets
08.2022 - 11.2023
- Increased Nissan dealer market share through strategic business partnerships coaching resulting improved Digital Retailing Platform utilization
- Simplified onboarding reporting processes faster dealer adoption
- Improved customer experience metrics empowering managers BDC representatives DRT best practices
Automotive Digital Sales Manager
USA TODAY NETWORK | LOCALiQ AUTOMOTIVE
, Greater Philadelphia Area
01.2019 - 08.2022
- Company Overview: Greater Philadelphia Area
- Drove over $750K in new & expansion annual revenue within the first year
- Increased market share through data-driven marketing initiatives: analyzed geographical consumer data to develop targeted digital solutions for auto intenders
- Conducted comprehensive audits across marketing channels (video SEO SEM OTT BDC email) to identify optimization opportunities
- Leveraged digital metrics&market data to optimize campaigns/marketing strategies ensuring alignment with business goals
- Greater Philadelphia Area
National Business Development and Marketing Manager
David Lewis & Associates | Automotive Sales Training
, United States
10.2012 - 01.2019
- Company Overview: United States
- Create, articulate, and implement strategic tactical marketing plans
- Design, implement, sustain, and evaluate marketing strategies consistent with DLA vision, brand, and value proposition via networking, print, direct mail, electronic, video production and web-based marketing
- Collaborate with key organization players in the development & growth of The DLA brand and business
- Oversee the Training Center to ensure and maintain standards and records
- Coordinate training and support issues with Sales, IT, and Training Personnel
- Assist with Development of the Internet/BDC Training, Lead Generation and Social Media Marketing
- Support staff and work study including hiring, training, scheduling, and evaluation
- Opened effective channels of communication which grew the number of enrollments, which in turn increased the need for additional automotive sales coaching facilities
- Developed new strategies which promoted the penetration into dealerships
- Organized as well as presented at NADA in a successful effort to increase brand awareness, and reach potential customers
- Assure smooth operation of Training Center Courses and events
- Attend seminars or courses that represent the latest developments in the Automotive Industry
- Established/nurtured relationships with dealership decision-makers
- United States
Education
Foundations of Digital Marketing and E-commerce -
Google
02.2025
Niche B2B Training -
Ryan Dohrn
08.2024
Google My Business Certification -
Google
01-2024
Radio & Television Broadcasting - Communications & Media Operations
CSB Media Arts Center
01.2010
Skills
- Technology Adoption
- Customer Experience Enhancement
- Optimizing Operational Efficiency
- Strategic Relationship Management
- Revenue Growth Strategies
- Sales Performance Development
- Digital Solutions Implementation
Certification
- Community Reinvestment Act, ICBA, 02/01/25
- Gramm-Leach-Bliley Act Overview, ICBA, 02/01/25
- Principles of Banking, ICBA, 01/01/24
- Radio & Television Broadcasting | Communications & Media Operations, CSB Media Arts Center
- Foundations of Digital Marketing and E-commerce, Google, 02/01/25
Accomplishments
- Achieved over $750,000 in new and expansion annual revenue in the first year, increasing to $1 million in the second year.
- Improved dealership performance and customer journey by implementing software solutions, coaching sales teams, and reducing friction in processes.
- Increased enrollments in sales training programs by fostering open communication and engagement.
- Expanded brand awareness by organizing/presenting at NADA, solidifying a reputation as an industry leader.
- Published articles in trade publications; earned 13 President's Awards for excellence in the Philadelphia Metro region.
- Maintained a strong client base through dedicated service, earning consistent recognition as Employee of the Month.
Awards
- President's Award, LocalIQ Automotive, 13-time honoree for the Philadelphia Metro Region Employee of the Month.
- BEST SALON, MY FOX Philly's HOT LIST, Recognized in 2007, 2008, and 2009.
References
References available upon request.
Timeline
Teller | CSR
Pennsville National Bank
11.2024 - Current
Portfolio Manager | Sales
Elite Acura
08.2024 - 10.2024
Nissan@HOME Performance Manager
CarSaver
08.2022 - 11.2023
Automotive Digital Sales Manager
USA TODAY NETWORK | LOCALiQ AUTOMOTIVE
01.2019 - 08.2022
National Business Development and Marketing Manager
David Lewis & Associates | Automotive Sales Training
10.2012 - 01.2019
Foundations of Digital Marketing and E-commerce -
Google
Niche B2B Training -
Ryan Dohrn
Google My Business Certification -
Google
Radio & Television Broadcasting - Communications & Media Operations
CSB Media Arts Center