LOLA HEYDE
New York,NY
Summary
Recent graduate from The University of Texas at Austin with expertise in communications, business, and organizational behavior. Proven experience in fashion PR, wholesale showroom operations, and brand strategy. Proficient in client relations, content creation, and market research. Committed to contributing to a dynamic team in the fashion industry while pursuing professional growth in NYC.
Overview
3
3
years of professional experience
Work History
Market Week Assistant
CD Network
New York, NY
05.2025 - 06.2025
- Supported Market Week preparation and daily operations in high-volume fashion showroom.
- Organized and prepared seasonal collections for buyer appointments, including tagging and merchandising.
- Styled models to showcase looks to clients while providing brand and product insights.
- Welcomed buyers, managed appointment schedules, and ensured a polished client-facing environment.
- Acquired knowledge in wholesale strategy, brand presentation, and trend forecasting.
Content Creator/Tredspotter
Fitish Skincare
Dallas, Texas
01.2025 - 04.2025
- Collaborate with marketing team to ensure content aligns with overall strategy
- Monitor and analyze emerging social media trends to keep the brand relevant
Public Relations Intern
Mrkt
Austin, Texas
09.2024 - 11.2024
- Developed and executed social media strategies and content direction to enhance brand visibility across platforms including LinkedIn and other key outlets
- Crafted and implemented Public Relations initiatives aimed at positioning the brand for increased recognition and engagement
Human Resources Intern
Endeavor Crude
Dallas, Texas
05.2024 - 08.2024
- Conducted detailed audits of insurance billing processes, identifying, and rectifying discrepancies
- Approved payroll journals, pinpointing and correcting errors, resulting in significant time and cost savings
- Facilitated seamless onboarding for new hires, managing documentation including W-9 forms, benefits enrollment, and 401k
- Assisted in the process of employee separations, efficiently communicating severance packages, COBRA benefits, and other post-employment details
- Contributed during a period of corporate merger, adapting processes to align with new organizational structures and policies
Summer Intern
Fitish Skincare
Dallas, Texas
05.2023 - 08.2023
- Conducted in-depth customer satisfaction analysis by soliciting feedback through direct engagement to drive strategic decision-making and enhance product offerings
- Leveraged industry contacts to maximize ROI of marketing popups, creating impact within the fitness and beauty communities
- Presented new content strategies based on market trends, industry insights, and data analytics
- Managed order fulfillment through Shopify, ensuring timely delivery to customers and brand partners
Campus Manager
Fresh Prints
Austin, Texas
11.2022 - 03.2023
- Sourced new leads through account research, networking, and cold calling
- Collaborated with a network of twenty-plus organizations on the design process and new product launches
- Generated $12,000 in sales through effective client engagement and relationship-building
Education
BA - Human Dimensions of Organizations
The University of Texas At Austin
Austin, Texas05.2025
Skills
- Social media management
- Content creation
- Market analysis
- Customer engagement
- Project management
- Data analysis
- Conflict resolution
- Marketing assistance
- Microsoft Office Suite
- Task prioritization
- Multitasking and organization
- Time management
- Problem-solving
- Fast learner
Awards
Alpha Lambda Delta Honor Society Fall 2022 – Present, Deans Honor List Fall 2022 – Present
Websites
LEADERSHIP EXPERIENCES
- Kappa Alpha Theta Human Resources Director Fall 2021 – Present
- Worked collaboratively with the Vice-President of Diversity, Equity, and inclusion to identify effective programming opportunities, aligning initiatives with organizational goals
- Led the Executive Committee in assessing and enhancing chapter morale, planning, and executing well-received events
Timeline
Market Week Assistant
CD Network
05.2025 - 06.2025
Content Creator/Tredspotter
Fitish Skincare
01.2025 - 04.2025
Public Relations Intern
Mrkt
09.2024 - 11.2024
Human Resources Intern
Endeavor Crude
05.2024 - 08.2024
Summer Intern
Fitish Skincare
05.2023 - 08.2023
Campus Manager
Fresh Prints
11.2022 - 03.2023
BA - Human Dimensions of Organizations
The University of Texas At Austin
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