Lola Vélez Soto

• Coordinated community outreach and stakeholder engagement with VP of External Affairs, enhancing public communications on University’s social impact and equity initiatives
• Developed 9-page, 15-month implementation plan for three Climate Justice Fellows at Fordham’s Bronx Green Jobs Center, facilitating NYSERDA grant rollout
• Synthesized New York City community calendars and events to identify partnership opportunities, supporting effective leadership decisions
• Produce and edit video content for the Bronx Green Jobs Center website and digital channels to support visibility

•Supported design and implementation of social strategy for The Trivedi Team, eleven agents with
multibillion dollar in sales supporting commercial and residential real estate across NYC, Westchester, and Long Island, aligning content with business objectives across markets.
•Conducted competitive benchmark analysis of Sotheby’s, Out East, Corcoran, and Compass to identify listing best practices; summarized findings in a database and pitched recommendations to leadership for improved listings.
•Created listings for 34+ properties utilizing best practices and SEO strategies, including marketing materials for a $3.5M luxury Hamptons property to enhance its market appeal.
•Spearheaded Instagram strategy to boost brand visibility and engagement through targeted digital content utilizing CapCut and Canva to design visual content for daily campaign postings, enhancing overall reach.

• Conducted market research, competitive benchmarking of platforms like Upwork & Fiverr, and in-country interviews to identify operational challenges for TalentForge Africa, a Senegal-based digital talent marketplace connecting freelancers and businesses across Africa.
• Designed dual strategy solution for talent acquisition and early-stage, non-dilutive funding pathways; created tailored pitch decks for freelancer engagement and investor outreach, and presented findings in 47-page PowerPoint to founding team.

• Assisted U.S. Environmental Protection Agency (EPA) Thriving Communities Grantmaker Program in distributing $40M in grants to community-based groups across New York, New Jersey, Puerto Rico, and U.S. Virgin Islands for environmental justice projects and initiatives
• Developed bilingual digital content for social media campaigns promoting environmental initiatives and grant opportunities, while conducting background research on community organizations and environmental justice efforts to inform program operations

• Client: Center for Entrepreneurs (Non-profit)
• Worked on an engagement team at a leading Puerto Rican consulting firm with extensive experience in defining and achieving client objectives through rigorous strategic and operational planning to develop a strategic restructuring plan for a non-profit that provides services and programming to Puerto Rican entrepreneurs
• Conducted market research and competitive benchmark analysis to shape strategic restructuring plan, resulting in new organization chart, $3M in revenue streams from grants, donations, and memberships, and expanded educational programming; presented findings in 35-page PowerPoint pitch to client