Lon Wilson
Cypress,California
Summary
Adept at managing a high volume of projects with an organized and focused approach. Strategic planner with top strengths in relationship-building, work organization and conflict resolution.
Overview
6
6
years of professional experience
Work History
Traffic Manager - Account Support
Trillion (Formally Trellion)
10.2020 - Current
- Maximized revenue for domain owners by overseeing platform-wide domain redirect traffic.
- Assigned domains with trending SEO keywords to be sold to advertisers.
- Enhanced ROI by supplying relevant keyword mapped domain traffic for client advertiser campaigns.
- Tested keywords through in house media buying on various platforms (CJ, Flex Offers, Yahoo, etc.).
- Led department to achieve and sustain 60% daily revenue growth.
Contract Management Specialist
Kelly Blue Book/Auto Trader (Cox Automotive, Inc.)
11.2019 - 04.2020
- Collaborated with Account Managers to reserve available digital advertising inventory.
- Evaluated and achieved client goals through effective and accurate booking of inventory.
- Manage client requests via Salesforce and implement campaign revision with Adbook.
- Verify accuracy of client orders through extensive quality assurance processes.
- Created screenshot reports through PowerPoint for clients to verify ad creative placement.
Content Marketing Specialist
Experian Consumer Services
12.2018 - 11.2019
- Partnered with the SEO team to build creative content opportunities for the Experian blog.
- Researched and pitched journalists and influencers for content sharing opportunities.
- Nurtured existing relationships with journalists for current and future collaborations.
- Tracked/optimized email outreach campaigns with Google Docs and Buzzstream.
- Reported biweekly based on results to continuously calibrate editorial direction and scope.
Senior Debt Counselor - Inside Sales
First Choice Debt Relief
08.2017 - 11.2018
- Spoke with potential clients through inbound/outbound calls, and email using Salesforce.
- Consulted a diverse group of individuals on debt resolution options to convert into clients.
- Evaluated credit reports through Transunion to provide consultations with clients.
- Exceeded sales expectations multiple times and was a top earner for the company.
- Assisted people to overcome their financial burdens through firm yet kind advice.
Education
B.A., Business Administration: Marketing -
California State University, Fullerton
Fullerton, CASkills
- Excellent use of Excel, Google Sheets (including charting and formula building), Google Docs
- Experience with HTML
- Media Buying through various platforms
- Domain management support
Timeline
Traffic Manager - Account Support
Trillion (Formally Trellion)
10.2020 - Current
Contract Management Specialist
Kelly Blue Book/Auto Trader (Cox Automotive, Inc.)
11.2019 - 04.2020
Content Marketing Specialist
Experian Consumer Services
12.2018 - 11.2019
Senior Debt Counselor - Inside Sales
First Choice Debt Relief
08.2017 - 11.2018
B.A., Business Administration: Marketing -
California State University, Fullerton
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