Summary
Overview
Work History
Education
Skills
Affiliations
Educationlocation
Timeline
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London Kristovich

Sacramento,CA

Summary

Highly ambitious and top-ranked sales specialist with over a decade of sales success and recognized for contributions to record-setting sales figures, territory expansion and new account development. Proven expertise in market analysis, forecasting and client needs assessments.

Overview

11
11
years of professional experience

Work History

DIRECTOR OF SALES & MARKETING

Evolution Hospitality
05.2022 - Current
  • Assists properties across major California markets including Silicon Valley/Bay Area, San Diego, Napa/Sonoma, and Sacramento
  • Effectively conducts market research, market segment tracking, and competition analysis to monitor market penetration and assess property position in marketplace
  • Maintains weekly, monthly and quarterly forecast accuracy to optimize department spend and and adjust strategy to pace meeting and/or exceeding budget goals
  • Fluidly customizes market strategies with economic indicators, changing trends, supply and demand and competitors to maintain sales volume and productivity
  • Assists in the interviewing and hiring of new team members, identifies areas of reorganization and deployment creates and refines individualized training plans on a new and ongoing basis


DIRECTOR OF SALES & MARKETING

Murieta Inn & Spa
04.2019 - 05.2022
  • Created effective sales programs that increased awareness and positive perception of the property, its activities, culinary services, and personnel within the local community and greater area,
  • Provided positive and engaging leadership to ensure maximum revenue potential (team exceeded goals at max +135% to budget for two quarters and consistently met or exceeded budget quarterly)
  • Established a referral network with local businesses and found ways to maximize value from those connections to drive business into need periods
  • Oversaw two successful sales & catering system migrations (Delphi/Amadeus)
  • Developed digital and traditional marketing campaigns across multiple platforms and drove the hotel’s participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc
  • Constant management of property's branding materials, website design, social media presence, and creative marketing strategies to boost visibility and community engagement for a non-branded, independent property

DIRECTOR OF CORPORATE TRAVEL

Aimbridge Hospitality
06.2018 - 04.2019
  • Director of Corporate Sales for 5 Multi-Brand Properties, Marriott and Hilton flags, in Roseville Area
  • Created and executed fully-integrated partnerships with local, regional and national corporate clients and developed effective pursuit strategies to secure partnerships, Identified emerging markets, Collected market data relevant to prospecting potential, Coached and mentored other junior members of sales team,
  • Spearheaded sales strategies to overcome obstacles and distinguished properties from geographically-tenured competitors in aggressive market

CORPORATE SALES MANAGER

Fremont Marriott Silicon Valley
11.2014 - 03.2016
  • Ranked in upper 7% of Sales Managers company wide, YTD 139% above goal
  • Member of Remington National Sales Council,
  • Share-shifted over $300K YTD from comp set, demonstrated ability to quickly absorb and become proficient in property and brand programs

BT & CORPORATE SALES MANAGER

Sheraton San Jose
01.2014 - 11.2014
  • Consistently exceeded monthly and quarterly sales goals (min 103%, max 146%) prepared monthly, quarterly and annual action plans for effective search of sales leads and prospects to meet and exceed budget goals,
  • Developed and implemented special promotions to increase business from specific corporate market segments including transient, group, and international travel

Education

Bachelor of Arts - Communications

Arizona State University
Tempe, AZ

Skills

  • Budgeting and finance
  • Project Management
  • Powerful negotiator
  • Data analysis
  • Team leadership
  • Marriott CI/TY Certified
  • Delphi FDC Certified
  • Lifestyle, Luxury, Full Service, Select Service Proficient

Affiliations

  • Member, Meeting Professionals International (MPI). Sacramento/ Sierra Nevada Chapter, California
  • Member, Roseville Chamber of Commerce. Roseville, California
  • Member, Marriott Business Council. Sacramento, California

Educationlocation

Tempe, AZ

Timeline

DIRECTOR OF SALES & MARKETING

Evolution Hospitality
05.2022 - Current

DIRECTOR OF SALES & MARKETING

Murieta Inn & Spa
04.2019 - 05.2022

DIRECTOR OF CORPORATE TRAVEL

Aimbridge Hospitality
06.2018 - 04.2019

CORPORATE SALES MANAGER

Fremont Marriott Silicon Valley
11.2014 - 03.2016

BT & CORPORATE SALES MANAGER

Sheraton San Jose
01.2014 - 11.2014

Bachelor of Arts - Communications

Arizona State University

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London Kristovich