Loraina London Calderon
Jersey City,NJ
Summary
Innovative entrepreneur with strong track record in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management, with focus on driving growth and operational efficiency. Known for fostering collaborative environments, adapting to changing market conditions, and delivering measurable results. Highly reliable and adept at aligning team efforts with organizational goals to achieve significant impact.
Overview
11
11
years of professional experience
Work History
Co-Founder + CEO
MyFitPlate
02.2023 - Current
- Company Overview: Launched MyFitPlate as a pioneering health tech startup, which helped users easily track their nutrition and fitness goals through a user-friendly app. This initiative tapped into a growing market for health-conscious consumers, positioning us ahead of competitors.
- Developed and implemented a comprehensive business strategy that focused on customer feedback, which enabled us to refine our platform features and enhance user engagement.
- Raised about half a million in non-dilutive funding through strategic networking and pitch meetings, which provided vital resources for product development and marketing efforts. This financial backing allowed us to accelerate our growth and improve our product offerings.
- Launched MyFitPlate as a pioneering health tech startup, which helped users easily track their nutrition and fitness goals through a user-friendly app. This initiative tapped into a growing market for health-conscious consumers, positioning us ahead of competitors.
Founder + CEO
Calla Media LLC
05.2022 - Current
- Company Overview: Founded and led Calla Media LLC, a creative marketing consultancy specializing in small businesses and non-profits, which helped clients elevate their brand presence and reach new audiences.
- Developed tailored marketing strategies, resulting in a significant increase in client engagement and customer retention, which ultimately drove revenue growth.
- Built strong relationships with clients, ensuring clear communication and understanding of their unique needs, which led to a high rate of client satisfaction and repeat business.
- Implemented data-driven marketing campaigns that utilized analytics, helping clients measure success and adapt strategies for better performance.
- Organized workshops and training sessions for clients, empowering them to understand and leverage marketing tools effectively, which boosted their overall marketing capabilities.
- Founded and led Calla Media LLC, a creative marketing consultancy specializing in small businesses and non-profits, which helped clients elevate their brand presence and reach new audiences.
Chief Marketing Officer
Serenity Village Life Developments
06.2017 - Current
- Utilized optimal market data to cater programs for health & wellness non-profits.
- Co-authored grant & investor proposals acquiring 45% of annual funding.
- Spearheads product development & marketing strategy.
- Effectively facilitated and managed team remotely increasing productivity by 25%.
- Reported all necessary information to the C-Suite and worked closely with them to achieve and maintain goals.
Senior Marketing Manager
LocalFresh
02.2023 - 01.2024
- Developed and executed a comprehensive digital marketing strategy that increased website traffic by 50% over 12 months, which significantly boosted online sales and brand visibility.
- Collaborated with cross-functional teams to create targeted content campaigns, resulting in a 40% higher engagement rate on social media, which in turn helped to elevate our brand's presence and reach.
- Analyzed market trends and customer feedback to refine product offerings, leading to a 25% increase in customer satisfaction scores, which demonstrated our commitment to meeting customer needs effectively.
Senior Integrated Marketing Manager
Understood.org
08.2022 - 02.2023
- Developed and composed comprehensive data-driven case studies for B2B initiatives.
- Ideated, strategized and executed quantitative and qualitative research for integrated marketing campaign development.
- Identified and surveyed thought leaders within the DEI/ERG industry.
Senior Content Marketing Manager
Creatd
12.2021 - 03.2022
- Managed social media channels (Twitter, Facebook, Instagram, etc.) for flagship platform Vocal.media with a following of 215k.
- Developed content across brands in Creatd Suites including Dune, Camp, Vocal, etc.
- Composed comprehensive competitor evaluations using programs like Semrush, Heap Analytics and Similarweb.
- Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones.
Content Creator + Marketing Manager
LLC Media Consulting
04.2014 - 03.2022
- Identified and planned opportunities to improve client campaign performance.
- Developed unique content for a variety of client sites to improve presence and brand awareness.
- Effectively communicated and collaborated with other in-house marketing team members.
- Evaluated client websites for mobile performance and optimal search engine rankings.
- Managed content strategy, on-page efforts, and social media initiatives.
Director Of Operations
Nysale Inc.
02.2021 - 12.2021
- Developed new systems & programs that effectively structured internal comms. (Airtable, Trello, etc.)
- Strategically planned & executed data driven marketing campaigns resulting 30% increase in ROI internationally.
- Managed multiple brands/international teams (partnerships, business development, logistics, budgets, compliance, etc.)
Operations Manager
Steve Madden
09.2019 - 09.2020
- Managed international expense reports & budget planning for the operations department.
- Performed weekly building inspections & inventory for the main office.
- Scheduled & staffed company events (i.e. shoe shows, employee appreciation, parties, etc.)
- Facilitated & managed all international promo material, business cards, vendor relations as well as service accounts.
- Maintained extremely well-organized records and handled all HR matters with confidentiality and the application of company standards.
Field Marketing Specialist
Red Bull
06.2017 - 09.2019
- Provided essential insights & data about NY market that led to a 15% growth in sales.
- Coordinated and developed daily strategic field marketing plans to engage consumers.
- Targeted & identified key audiences (college-aged students, gamers, etc.) in coastal regions.
- Managed flagship events such as Red Bull Music Festival and Wings Flight School.
Education
Journalism -
St. John's University
Business Administration and Management - General
Cornell University
Skills
- Business development
- Brand development
- Strategic partnerships
- Strategic visioning
- Customer relations
- Stakeholder communication
Languages
English
Spanish
Awards
- NSF I-Corps Regional Grant Recipient, National Science Foundation, 2024-06-01
- NJEDA Innovation Fellow, New Jersey Economic Development Authority, 2024-01-01
- Dean's List, Dean of Professional Studies, 2015-01-01
- Dean's List, Dean of Professional Studies, 2016-01-01
- Dean's List, Dean of Professional Studies, 2017-01-01
- Dean's List, Dean of Professional Studies, 2018-01-01
Timeline
Co-Founder + CEO
MyFitPlate
02.2023 - Current
Senior Marketing Manager
LocalFresh
02.2023 - 01.2024
Senior Integrated Marketing Manager
Understood.org
08.2022 - 02.2023
Founder + CEO
Calla Media LLC
05.2022 - Current
Senior Content Marketing Manager
Creatd
12.2021 - 03.2022
Director Of Operations
Nysale Inc.
02.2021 - 12.2021
Operations Manager
Steve Madden
09.2019 - 09.2020
Chief Marketing Officer
Serenity Village Life Developments
06.2017 - Current
Field Marketing Specialist
Red Bull
06.2017 - 09.2019
Content Creator + Marketing Manager
LLC Media Consulting
04.2014 - 03.2022
Business Administration and Management - General
Cornell University
Journalism -
St. John's University
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