Loraine Valverde

Led communications strategy and operations across LFI’s three core programs: Youth Cinema Project, LFI Fellowships, and LALIFF.

• Built the Communications department from the ground up, developing the organization's first comprehensive communications infrastructure and integrated social media strategy across three programs.
• Led communications for three consecutive editions of LALIFF, including its milestone 25th edition, overseeing accredited press operations and extensive red carpet coverage across entertainment trades, cultural outlets, and local broadcast.
• Drove 3–5x year-over-year growth in owned social media impressions across all three program channels through strategic content and audience development.
• Built and maintained extensive relationships with press, talent, and partners, securing consistent exclusive placements in top entertainment trades for major announcements including festival lineups, fellowship launches, and strategic partnerships.
• Developed the CEO’s thought leadership platform across five strategic pillars, including target outlet identification, media pitching, interview preparation, and executive messaging.
• Led the redesign and overhaul of three organizational websites (LFI, LALIFF, and YCP) and directed marketing and paid media strategy in collaboration with external consultants.
• Oversaw the development of organizational brand and communications materials, including the brand style guide, organizational decks, press releases, press kits, executive speeches, and media talking points.
• Established communications measurement and reporting practices, producing annual post-festival sponsor reports and communications recaps and using performance data to refine outreach and campaign strategies.
• Established organization-wide communications standards, developing and implementing a Communications Policy for staff, mentors, and fellows and serving as final approver of official organizational language, messaging, and talking points across programs and initiatives.

Developed and led communications strategy and publicity for non-scripted content across linear brands, streaming, audio/radio, news, sports, and advertising sales.

• Supervised a team of PR and communications professionals, coordinating workflows and priorities to optimize resources and campaign execution.
• Served as final approver of official company communications for non-scripted content, including press releases, media alerts, and other external materials.
• Expanded media relationships and secured coverage from outlets that had not previously covered the company’s brands, increasing visibility across key audiences and markets.
• Partnered with advertising sales and senior leadership to develop communications strategies, identify visibility opportunities, and support executive speaking engagements through talking points, media preparation, and event coverage.
• Produced external communications supporting the advertising sales organization, strengthening visibility and aligning communications strategy with business needs.

Supported communications and publicity across Warner Bros. Discovery’s Equity & Inclusion initiatives, with dedicated responsibility for OneFifty, the company’s content and artist innovation studio.

• Led all communications and publicity for OneFifty, developing creative pitches, targeted media strategies, press materials, and promotional content while building relationships with media and internal stakeholders.
• Wrote and edited communications for organizational publications, employee newsletters, social media, and external media; delivered presentations and coordinated promotional materials with production teams.
• Established detailed plans and managed cross-functional execution of cultural milestone projects, including partner development and marketing video production.
• Built and maintained relationships across global teams and business units, providing PR and Equity & Inclusion expertise and serving as a primary communications liaison for the Canadian team.
• Served as final approver of all OneFifty communications and approved partner releases for the Canadian team.
  Supported OneFifty projects that earned eight Academy Award nominations, an Academy Award win, and an Emmy nomination.

Planned and executed comprehensive publicity and awards campaigns for Warner Bros. theatrical releases, including major premieres, press events, talent engagements, and industry events.

• Led communications and served as primary studio liaison with actors, filmmakers, artisans, and talent representatives throughout release and awards campaigns.
• Managed talent and artisans across press days, junkets, premieres, special appearances, and awards events, troubleshooting issues and ensuring successful execution.
• Pitched and executed talent-, artisan-, and film-focused features while maintaining relationships with key print, broadcast, and digital entertainment press.
• Served as studio representative for photo shoots, broadcast appearances, and media interviews, coordinating with talent representatives and production teams.
• Collaborated with cross-functional internal partners to align publicity strategy, campaign priorities, and execution.

Supported publicity campaigns for Warner Bros. theatrical releases, developing media opportunities and managing talent and campaign events across a broad range of film projects.

• Pitched and executed features for film releases while building relationships with key print, broadcast, and digital entertainment press.
• Managed talent at press days, junkets, premieres, and other campaign events, coordinating logistics and serving as a studio representative.
• Developed specialized publicity opportunities for sports-themed films and related talent, including targeted media coverage and in-school promotional programs.

Managed the desk of the Director of Publicity.

• Negotiated and booked talent groomers and stylists; created and tallied running film budgets to manage related spending.
• Maintained relationships with personal publicists, managers, and agents.

Managed the desk of the Director of Media & Co-Op Advertising

• Supported team of executives in film division's media team on various projects and performed daily administrative duties.