Hootsuite
Hi, I’m
Loran Marks
Chicago,IL
Summary
Ambitious Communications graduate with 3+ years of internship experience with branding and marketing success. Adept in website management, social media communications, and public relations. Works with clients to identify and address public, media and promotional needs.
Overview
4
years of professional experience
2
Languages
Work History
Freelance WorkChicago, IL
Social Media Manager
09.2021 - Current
Job overview
- Connected with influencers and ambassadors to increase reach of companies posts
- Created logos, banners, digital flyers, and promotional videos for brands website
- Maintained continuous check on insights, followers and promotion metrics, optimizing and enhancing campaigns based on current trend data on Instagram
- Revamped beauty services website, increasing daily visitation from 10 to 160 per month.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
Chicago DefenderChicago, IL
Marketing Assistant Intern
01.2020 - 11.2020
Job overview
- Created and distributed content for company's Facebook and Instagram increasing audience engagement by 40%
- Developed press and media kits for sponsoring companies
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
- Assisted in-house graphic design team to execute brand consistency, media campaigns, and creative development
Street Level MediaChicago, IL
Multimedia Intern
05.2020 - 10.2020
Job overview
- Used Adobe Premier Pro to create promotional videos for client's company
- Assisted in planning and conducting effective Adobe Premiere Pro workshops for students, which resulted in 20% increase in workshop attendees
- Increased impressions/ interactions from 20 to 90 users day day for company's blog website using Hootsuite software to create posting schedule
National Association Of Black JournalistsUrbana, IL
Public Relations Coordinator
08.2017 - 12.2019
Job overview
- Designed and created campaign e-mail invitations, articles and marketing videos
- Created and maintained list of media contacts
- Prepared and distributed press releases
- Served as point of contact for 4 speaking engagements
- Assisted with planning back to school fundraiser ball with over 200 attendees
Education
University of Illinois At Urbana-ChampaignChampaign, IL
Bachelor of Arts from Communication Studies
University Overview
- Relevant Coursework Completed: Relationships and Technologies, Marketing Communications, Organizational Communication, Public Relations/ Speaking
Kenwood AcademyChicago, IL
High School Diploma
Skills
Written and verbal communication
Online presence monitoring
Goal planning
Creativity
Affiliations
The Communication Association (CA)
Software
Adobe: Premier Pro, Photoshop, Illustrator, InDesign
Microsoft: Word, Outlook, Excel, Powerpoint
Timeline
Social Media Manager
Freelance Work
09.2021 - Current
Multimedia Intern
Street Level Media
05.2020 - 10.2020
Marketing Assistant Intern
Chicago Defender
01.2020 - 11.2020
Public Relations Coordinator
National Association Of Black Journalists
08.2017 - 12.2019
University of Illinois At Urbana-Champaign
Bachelor of Arts from Communication Studies
Kenwood Academy
High School Diploma