Lorelle Lodato
Union,NJ
Summary
Team lead with 10+ years of experience managing complex, time-sensitive projects with on-time deliverables. Innovative Copywriter and Editor with customer-focused solutions. Strong communicator with the ability to collaborate and build continuous improvement.
Overview
12
12
years of professional experience
Work History
Project Manager - Merchandise Operations Running Changes Copy
Bed Bath & Beyond Inc.
03.2014 - 07.2023
- Planned, prioritized, and organized end-to-end processes, overseeing 100-200 requests monthly and impacting 70k-100k live site SKU edits annually
- Crafted compelling product copy and SEO copy for Bed Bath & Beyond and buybuy BABY digital properties
- Developed daily issue tracker to organize data and track potential issues; researched and responded appropriately
- Served as point person for internal legal team aiding in copy review of regulatory flags, training team accordingly
- Designed and spearheaded processes for business critical issues improving speed to market by 20%
- Conducted regular site content audits to uphold site integrity
- Collaborated with both internal teams and external vendors to facilitate seamless task completion
- Composed a comprehensive handbook on processing edits within the recently implemented Content Management System
- Proactively organized and facilitated training sessions for system usage Proofread and edited work for accuracy and company standardsand professional development
Senior E-Commerce Content Producer
Bed Bath & Beyond Inc.
01.2012 - 03.2014
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Developed mastery of Content Management System (CMS) and made recommendations for optimizations
- Managed and performed quality assurance on copy, making CMS corrections and troubleshooting as needed to ensure completion
- Wrote and edited copy as required, adhering to the copy standards
- Supported company focus areas; implemented new solutions and drove change
- Conducted competitive website analysis to identify patterns and innovative ideas
- Promoted to Project Manager attributed to consistently meeting and exceeding KPI's
Education
Bachelor of Arts in Psychology -
Rutgers University
New Brunswick, NJSkills
- Proficient in utilizing a range of tools including MS Suite, Adobe Creative Suite, JIRA, SharePoint, Excel, JDA, and Tableau
- Highly skilled in both copywriting and editing, ensuring polished and compelling captivating content
- Excel in leadership by effectively problem-solving, providing training, and offering valuable mentoring
Timeline
Project Manager - Merchandise Operations Running Changes Copy
Bed Bath & Beyond Inc.
03.2014 - 07.2023
Senior E-Commerce Content Producer
Bed Bath & Beyond Inc.
01.2012 - 03.2014
Bachelor of Arts in Psychology -
Rutgers University
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