Lorena Barcenas
Forney
Summary
Purposeful Operations Manager with over 24 years of experience leading high-volume programs and multi-site operations. Including multi-family, new development, manufactured housing, and single-family housing/development. Proven expert in people management and program management, specializing in operational efficiency, compliance management, and SOP development and training. Eager to leverage an extensive background in client relationship management and budget oversight to drive excellence within our industry.
Overview
16
16
years of professional experience
1996
1996
years of post-secondary education
1
1
Certification
Work History
Community Director
Stonetown Capital
06.2024 - Current
- Oversee daily operations for a 600-site development, ensuring project milestones align with high-volume service standards.
- Implement launch strategies covering staffing, permitting, and compliance management for regional regulations.
- Anticipate staffing needs, facilitating recruitment and onboarding for operational readiness.
- Forge partnerships with city inspectors and vendors, leveraging Client Relationship Management for full regulatory adherence.
- Collaborate with manufacturers to order 15-20 homes monthly, selecting designs and ensuring timely delivery.
- Inspire sales and finance teams with a new finance program and structured lease-to-own initiative, surpassing expansion targets.
Regional Manager
Homes of America
08.2021 - 12.2023
- Manage day-to-day operations for a 38-site portfolio across 7 states, ensuring consistent service levels and operational excellence.
- Motivate and mentor 138+ direct reports and community leaders, focusing on high-performance People Management and career development.
- Forecast and manage Budget Management initiatives, successfully stabilizing collections from 42% to 94%+ through rigorous cost control and revenue strategies.
- Develop and implement company-wide SOP Development and Training protocols in partnership with executive leadership to standardize operations.
- Perform Service Fee Approval and annual financial planning to ensure all properties remained within strict budgetary guidelines.
Operations Manager
Camden Homes, LLC
08.2019 - 09.2021
- Manage corporate and field operations across multiple departments, streamlining Program Management workflows for improved efficiency.
- Implement improved rent collection systems and lease management protocols to ensure financial Compliance Management across the portfolio.
- Direct 10 multi-county associations, maintaining high-level Client Relationship Management with board members and external stakeholders.
- Oversee Payroll and Human Resources functions, applying consistent SOPs to manage cross-functional team administrative needs.
- Managed a 3500+ loan portfolio. Worked closely with investors in the USA, Mexico and other countries.
Regional Manager
YES COMMUNITIES
08.2010 - 03.2019
- Oversee regional portfolio operations with complete P&L accountability and stringent budget management to achieve a 3% YOY NOI growth.
- Inspire and lead a team of 174+, including 13 Community Managers, through effective people management and performance monitoring.
- Employ advanced vendor negotiation strategies to cut operational costs and ensure service compliance.
- Launch a company-wide onboarding program and training modules for swift staff integration.
- Work with executive leadership to forecast departmental needs and create robust operational policies.
- Address escalated tenant issues and set occupancy, delinquency, and sales goals aligned with performance targets, achieving a 25% reduction in repos year over year.
- Launched quarterly sales campaigns that boosted regional sales beyond budget by over 24%.
- Achieved a reduction in site rent delinquency from 2.5% YOY, averaging 1.4 million billed monthly.
- Collaborated with the safety council to conduct annual training for maintenance staff, minimizing risks and lowering insurance rates.
Education
High School Diploma -
Lubbock High School
Lubbock, TXSkills
- People management
- Program management
- Operations management
- SOP development and training
- Client relationship management
- Staffing forecast
- Budget management
- Compliance management
- Vendor negotiation
- Service fee approval
- Financial statement analysis
- P&L responsibility
- Multifamily
- Manufactured housing
- Single-family homes
- Multi-state portfolio management
- Regulatory compliance
- Strategic planning
- Occupancy and delinquency management
Certification
Texas Real Estate License
Languages
- Spanish
- English, Fluent
- Spanish, Fluent
Additional Skills
People Management (Direct Reports), Program Management, Operations Management, SOP Development and Training, Client Relationship Management, Staffing Forecast, Budget Management, Compliance Management, Vendor Negotiation, Service Fee Approval, Financial Statement Analysis, P&L Responsibility, Multifamily, Manufactured Housing, Single Family Homes and Multi-State Portfolio Management, Regulatory Compliance, Strategic Planning, Occupancy & Delinquency Management
Additional Qualifications
- Strong financial statement analysis and budget modeling experience
- Experienced managing large teams across multiple markets.
- Skilled in handling escalated tenant relations and conflict resolution
- Ability to manage multiple projects and meet deadlines in fast-paced environments.
Timeline
Community Director
Stonetown Capital
06.2024 - Current
Regional Manager
Homes of America
08.2021 - 12.2023
Operations Manager
Camden Homes, LLC
08.2019 - 09.2021
Regional Manager
YES COMMUNITIES
08.2010 - 03.2019
High School Diploma -
Lubbock High School