Lorenzo Bafumi
Middletown,CT
Overview
4
4
years of professional experience
1
1
Certification
Work History
Junior Project Manager
Big Fish Promotions
01.2022 - Current
- Led teams in field marketing activations for clients throughout the Northeast
- Project Managed and executed Grand Opening ceremonies of Dunkin' stores
- Leveraged interpersonal skills by acting as a bridge between clients and agency, ensuring clear communication and objectives.
- Represented clients such as Dunkin', Baskin Robbins, Puma, and Liberty Bank, at key sites; Inspire Headquarters, Madison Square Garden, Macy's Day Parade, and MetLife Stadium
Social Media & Marketing Manager
Ground Up Coffee
10.2023 - Current
- Curated and launched digital marketing campaigns for all major social media platforms.
- Analyzed trends and analytics from Square sales to create strategic promotions.
- Collaborated with local businesses for specials and events to drive sales
- Launched an app with Craver software to allow mobile orders and customer rewards.
- Broadcasted and designed seasonal menu items on an in-house menu screen.
- Produced and standardized “Pop Up Shops” for the Coffee Shop for external sales
Clinical Research Marketing Intern
New England Institute For Clinical Research
06.2020 - 07.2021
- Researched and presented recruitment methods for trials from advertising analytics
- Approachable communication skills were used to pre-screen potential patients
- Refined marketing campaigns tailored to a target population and location of trial
- Established and followed a social media calendar and agenda
- Implemented and created advertisements on platforms such as Spotify and Google
Education
MBA - Marketing
Quinnipiac University
Hamden, CT05.2024
Bachelor of Science - Biology
Quinnipiac University
Hamden, CT05.2023
Skills
- Proficient in Microsoft Office (Word, PowerPoint, Excel)
- Google Teams & Analytics, Pickcell, Square POS
- Canva, Adobe Express, & Adobe Photoshop
Leadership
- Treasurer of Pre-Dental Society, Quinnipiac University
- President of Bobcat Q Connect, Quinnipiac University
Certification
- Safe Serve Certified
Timeline
Social Media & Marketing Manager
Ground Up Coffee
10.2023 - Current
Junior Project Manager
Big Fish Promotions
01.2022 - Current
Clinical Research Marketing Intern
New England Institute For Clinical Research
06.2020 - 07.2021
MBA - Marketing
Quinnipiac University
Bachelor of Science - Biology
Quinnipiac University
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