Lorenzo Couttenye
Doral,USA
Summary
Dynamic automotive executive with over 20 years of progressive leadership experience, having advanced from Sales to Finance Manager, BDC Director, New and Used Car Manager, General Sales Manager, and General Manager. Proven leader in building and developing high-performing teams, driving revenue growth, and maximizing customer satisfaction. Strong background in multi-store operations, talent development, and performance management. Fully bilingual in English and Spanish, with professional fluency in speaking, reading, and writing both languages
Overview
25
25
years of professional experience
3
3
Certification
Work History
General Manager
Volkswagen Of South Miami
11.2025 - Current
- Streamlined communication processes between departments, Variable and Fix Ops, to ensure alignment to obtain our objectives.
- Analyzed market trends to inform strategic planning, Advertising, and guide resource allocation decisions.
- Led budget planning and management, optimizing resource utilization across all functions.
- Developed and implemented strategies to increase sales and profitability in Sales, Finance, Service, and Parts departments.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Weekly meeting to review KPI's with the New and Used Car Managers, Finance Director, Service Director, Parts Manager, Warranty Administrator, and BDC Director.
General Sales Manager
Volkswagen Of South Miami
04.2024 - 10.2024
- Directed sales strategies to enhance market share and drive revenue growth.
- Mentored and trained sales team, improving performance through ongoing coaching and feedback.
- Analyzed market trends to identify opportunities for new product development and expansion.
- Streamlined sales processes, resulting in increased efficiency and improved CSI.
- Implemented training programs that enhanced team skills in negotiation and closing techniques.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
Finance Director
Super Autos Miami
03.2023 - 03.2024
- Sales Strategy and Execution: Designed and executed innovative sales strategies that drove a 45% increase in vehicle sales within the first year. Launched targeted promotions and trained the sales team, resulting in great customer service.
- Operational Oversight: Oversaw all Finance processes and customer service, leading to a 20% improvement in operational efficiency. Implemented new CRM systems and optimized sales processes, which decreased customer wait times and enhanced overall customer satisfaction.
- Compliance and Risk Management: Ensured strict adherence to financial regulations and standards through robust internal controls and regular audits. Successfully managed financial risk by implementing comprehensive risk mitigation strategies, resulting in a 25% reduction in financial discrepancies and an exemplary audit record.
- Controlling CIT is to be completed within 5 days.
- Directed financial strategy, aligning departmental goals with organizational objectives.
Used Car Director
Lithia & Driveway Buick GMC
10.2022 - 02.2023
- Recon Inventory
- Appraisals
- Pricing
- Controlled V-Auto Virtual Showroom
- Manage the Retail Purchase
- Manage Wholesale and Auctions Process Buying and selling
- Working by the hand with the RPR, Technicians parts department and different vendors to approve RO's for recon the cars to get them ready in a timely matter, made decision on the type of warranty for the car.
- Looking at the Autotrader spotlights to make sure the vehicles are getting traffic and analyze if traffic was good and not converting in lads find the issue example, Pictures
- Prices Description etc.
- Checking daily the Virtual Showroom (website) to see that all the pictures were looking good, descriptions and pricing.
- In Charge of the wholesale units to be send to the auction and setting floor pricing.
Used Car Manager
Florida Fine Cars
10.2018 - 09.2022
- Assisting sales associates to make more sales, pencil deals, and TO customers.
- Worked with finance and BDC department for used car leads to develop new business opportunities and increase sales for the used car department.
- Making Appraisals and purchases with customer trades.
- Work with the BDC Department to bring more visits to the showroom
New Car Sales Manager
South Motors Volkswagen
06.2017 - 09.2018
- Desking deals
- Appraisals
- Submit deals to Bank for approval
- Follow up unsold customers
- TO customers and negotiate closing deals
- Oversee BDC Department
Used Car Director
AutoNation Honda of Hollywood
03.2013 - 05.2017
- Worked by hand with the e-Com and BDC departments, developing new business opportunities and increasing used car sales.
- Grew market share through training, expansion, and aggressive sales strategies; hired sales staff, product specialists, and finance managers.
- Appraisals
- Desking deals and TO customers
- Recon the vehicles and get them front-line ready
Education
Bachelor of Arts -
Bachelor of Business Administration - undefined
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Efficient multi-tasker
- Time management
Certification
- Morgan Finance Manager Certified.
- Association of Finance & Insurance Professionals (AFIP) Certified
- MCM General Manager Training.
Languages
English, Spanish - Expert
English
Timeline
General Manager
Volkswagen Of South Miami
11.2025 - Current
General Sales Manager
Volkswagen Of South Miami
04.2024 - 10.2024
Finance Director
Super Autos Miami
03.2023 - 03.2024
Used Car Director
Lithia & Driveway Buick GMC
10.2022 - 02.2023
Used Car Manager
Florida Fine Cars
10.2018 - 09.2022
New Car Sales Manager
South Motors Volkswagen
06.2017 - 09.2018
Used Car Director
AutoNation Honda of Hollywood
03.2013 - 05.2017