Lorenzo Marshall Jr.
Berkley,MA
Summary
Goal-oriented manager with distinguished experience in the CPG industry with proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
19
19
years of professional experience
Work History
Kellogg Sales Manager
Kellanova/Kellogg North America
Boston, MA
08.2021 - Current
- Provided ongoing training and mentorship for 14 sales staff members, fostering professional development and career growth
- Increased sales revenue by developing and implementing effective sales strategies
- Fostered positive work environment within sales team by encouraging open communication, teamwork, and mutual support among team members.
Food Service – New Business Manager/ Distributor Business Specialist
Pepsi Beverage’s North America
Boston, MA
07.2020 - 08.2021
- Ownership of PepsiCo North’s New Business initiative across market with focus on growing independent restaurant share covering states of MA/NH/VT/ME
- Conducted comprehensive market research to identify emerging trends and potential opportunities for expansion
- Grew PepsiCo restaurant market share by 9pts in Metro Boston area
Key Account Manager
Pepsi Beverage’s North America
Boston, MA
03.2019 - 07.2020
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- P&L ownership of $62MM in NR, $28MM in MC$, posting 2019 net revenue +6.2% and net price +4.8%
Sales District Leader- Small Format
Pepsi Beverage’s Company
Wilmington, MA
07.2016 - 03.2019
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives
- Grew YOY sales 3% by consistently meeting and exceeding quotas
Sales District Leader- Large Format
Pepsi Beverage’s Company
Wilmington, MA
06.2014 - 07.2016
- Manage team of 8 direct reports and 25 indirect reports of bulk customer representatives
- Grew YOY sales 4% by consistently meeting and exceeding target
Campus Hire Program/ Pre-sell Account Manager/ Senior Sales Associate ESR
Pepsi Beverage’s Company
Wilmington, MA
06.2005 - 06.2014
- Boosted sales revenue by developing and maintaining strong relationships with clients
- Expanded company''s customer base by actively seeking out new business opportunities and partnerships
Education
Bachelor of Science in Marketing - Marketing
Bentley University
Waltham, MA05.2005
Minor in Corporate Communications -
Bentley University
Waltham, MA05.2005
Skills
- Microsoft Suite
- IRI analysis
- Enterprise Reporting
- CRM applications
- Tableau
- Power BI
- Team building
- Sales Tracking
- Sales processes
- Motivational Skills
Awards Recognition
- 2023 Golden K Award for Retail Excellence
- 2019 W2G Award Winner for Revenue Growth
- 2017 Hi5 Award Winner for Community Service and ERG Engagement
- 2016 100DOS Incentive Winner
- 2016 RVP Regional Award Winner for Display Execution
- 2015 Hi5 Award Winner for Innovation Distribution
Community Service
- Greater Boston Food Bank
- Project Bread Walk for Hunger
- Feed the Children
- Project Just Because
- Limitless Athletics Mentor
Timeline
Kellogg Sales Manager
Kellanova/Kellogg North America
08.2021 - Current
Food Service – New Business Manager/ Distributor Business Specialist
Pepsi Beverage’s North America
07.2020 - 08.2021
Key Account Manager
Pepsi Beverage’s North America
03.2019 - 07.2020
Sales District Leader- Small Format
Pepsi Beverage’s Company
07.2016 - 03.2019
Sales District Leader- Large Format
Pepsi Beverage’s Company
06.2014 - 07.2016
Campus Hire Program/ Pre-sell Account Manager/ Senior Sales Associate ESR
Pepsi Beverage’s Company
06.2005 - 06.2014
Bachelor of Science in Marketing - Marketing
Bentley University
Minor in Corporate Communications -
Bentley University
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