Lorenzo Zazueta-Castro
Public Information Officer
Gilbert,AZ
Summary
Public Information Officer with over a decade of experience in journalism and public relations. Proficient in managing social media content, engaging with media partners, and creating compelling narratives to educate and inform the public. Demonstrated expertise in crisis communication and government public information procedures. Effective in building trust with stakeholders and communicating with diverse audiences.
Overview
12
12
years of professional experience
Work History
Public Information Officer
Dept. Of Emergency Management And Military Affairs
Phoenix, AZ
2 2023 - Current
- Participated in public outreach events to promote agency throughout state
- Answered media inquiries, facilitated media interviews, and managed records requests
- Conducted interviews with subject-matter experts to produce accurate and engaging social media content
- Managed social media content creation, monitoring, and engagement, including developing text, graphics, and video content; responding to inquiries; and tracking social media effectiveness
- Assisted in planning, designing, writing, and editing content for internal and external audiences, including press releases, newsletters, web pages, and presentations
- Represented agency within community to build trust and share agency's story
- Supported Public Information Officer in managing public information inquiries and media relations.
Immigration/Public Safety Reporter
AIM Media Texas, LLC
07.2014 - 08.2021
- Wrote and published stories on immigration and public safety
- Managed social media accounts and produced video content
- Filed Freedom of Information Act (FOAI) requests and conducted interviews with various stakeholders.
Sports/Public Safety Multimedia Journalist
The Arizona Republic
08.2013 - 06.2014
- Covered sports, breaking news, and public safety
- Produced video content for television publication.
Reporter/Multimedia Journalist
The State Press
08.2013 - 06.2014
Covered sports for Arizona State University's State Press Newspaper.
Sports Reporter/Audio Producer
The State Press
Phoenix, AZ
09.2012 - 12.2013
- Edited and produced podcasts and video content.
Education
Bachelor of Arts in Journalism and Mass Communication -
Arizona State University's Walter Cronkite School of Journalism and Mass Communication
Phoenix, AZ 01.2012 - 05.2014
Skills
Proficient in Word, Excel, Google Suite, Adobe Creative Suite, and Canva
Excellent written and verbal communication skills
Experience in video production, social media content creation
Knowledge of mass communication techniques, video production trends, AP and MLA styles, and government public information procedures
FEMA certification in the Advanced Public Information Officer Course (02/01/24)
Experience with Continuous Improvement (CI) and Lean methodologies
Work independently, prioritize tasks based on urgency
Manage multiple projects and meet changing deadlines
Communicate effectively with diverse stakeholders
Produce high-quality, error-free material
Build trust with government stakeholders
Promote equity and inclusivity in communications
Timeline
Immigration/Public Safety Reporter
AIM Media Texas, LLC
07.2014 - 08.2021
Sports/Public Safety Multimedia Journalist
The Arizona Republic
08.2013 - 06.2014
Reporter/Multimedia Journalist
The State Press
08.2013 - 06.2014
Sports Reporter/Audio Producer
The State Press
09.2012 - 12.2013
Bachelor of Arts in Journalism and Mass Communication -
Arizona State University's Walter Cronkite School of Journalism and Mass Communication
01.2012 - 05.2014
Public Information Officer
Dept. Of Emergency Management And Military Affairs
2 2023 - Current