Loretta Anaya

• Merged teams of Radio and TV, under one sales leadership, identifying opportunities in our unique 360 platform in our market.
• Successfully integrated the teams to be one sales organization selling independent properties to maximize and achieve the highest success in revenue growth.
• Created strategic opportunities to grow revenue in events, tentpole, sports and concerts using all three platforms Radio, TV and Digital.
• Managed 7 managers and a staff of 38 employees, including sales team and support staff.

• Promoted to Station Manager by Regional Manager, enhancing responsibilities in sales and command of station staff.

• Cultivated strong relationships with key stakeholders, including customers, vendors and community leaders to promote collaboration and long-term success.
• Led team of four Radio Stations (2 AM's and 2 FM's) to strong revenue success and grew market share. AMOR 107.5 became the number one general market billing station from this period and has continued for over 20 years.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Collaborated with senior senior department heads to develop strategic initiatives that would drive revenue and create long term goals.

Worked closely with General Manager and Sales Mangers to enhance organizational effectiveness, creating structure and systems that grew our revenue opportunities.

Always maintaining the most strong culture and bond in the department.

• Established strong relationships with key clients for long-term business growth and retention with our sales team.
• Increased market share by identifying new business opportunities and creating targeted marketing campaigns.
• Our team grew revenue withing 2 years in an excess of 3 million dollars.

Handled key account list for AM News Talk.

Grew account base by over 40% thru vendor programs, events and promotional opportunities the stations offered.

Strong political billing.

Handled key account list for AM News Talk Station, built strong Agency/ Client relations that enhance growth in revenue.

Political expert, top biller of the station.

• Increased the agency's client base by targeting niche markets and offering tailored services to meet specific travel needs.