Lori Allen
Birmingham,AL
Summary
Resourceful and creative Marketing professional offering [Number]+ years of consistently delivering high-quality marketing content. Adept leveraging of social media platforms and targeted campaigns to increase brand engagement. Advanced knowledge of product development, market research and SEO.
Overview
37
37
years of professional experience
Work History
Director of Corporate Marketing
Command Alkon
Birmingham, AL
08.2020 - Current
- Aligned campaigns, SEO and marketing activities with brand voice and target consumer demographics.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
- Created and implemented in-house, revenue-generating marketing to streamline and enhance market strategies and support merchandising and advertising objectives.
- Collaborated cross-functionally to develop and implement comprehensive initiatives, facilitating smooth [Type] rollouts and achieving remarkable [Result].
Training & Documentation Developer
Command Alkon
Birmingham, AL
12.2020 - 01.2024
- Produced training materials to engage and educate individuals.
- Evaluated training materials prepared by instructors and offered actionable suggestions for improvement.
- Managed various training courses by developing curricula, instructions, documents and written tests.
- Created technical documents and updated throughout document lifecycle.
- Distributed project requirements, technical requirements and deadlines to team members and responded to questions.
Solutions & Event Marketing Manager
Command Alkon
Birmingham, AL
01.2004 - 08.2020
- Created and provided marketing material to meet business needs.
- Created product promotion plans and marketing initiatives to increase brand awareness.
- Implemented strategies to develop and expand existing customer base.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Assessed company website and implemented improvements to drive traffic and revenue.
- Managed client marketing strategies and product promotion campaigns.
- Produced promotional event marketing collateral, communicating with clients to assess needs and provide project updates.
- Promoted success by managing comprehensive advertising and marketing strategies, resource allocation management, relationship building and cost estimation.
- Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.
- Coached and influenced executive team during decision-making processes by improving marketing strategies and communication planning.
- Organized [Type] events to establish community relationships and maximize marketing strategies.
- Worked as part of [Number]-person team to develop innovative branded marketing collateral for use by sales team.
Director of Operations
SIGMAinteractive Technologies
Huntsville, AL
02.1998 - 12.2000
- Planned daily operational strategies, including delivery routing, team workflows and promotional initiatives.
- Assigned work to employees based on project requirements and individual team member strengths.
- Improved training to reduce knowledge gaps and eliminate performance roadblocks.
- Assigned and monitored workload for direct reports, bolstering availability and development of talent needed to meet current and future needs.
Project Manager & Instructional Designer
SIGMAinteractive Technologies
Huntsville, AL
09.1997 - 02.1998
- Brought projects in on-time and in accordance with budget and quality standards.
- Handled continuous project monitoring and management by developing forecasts, tracking expenses and approving payments.
- Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
- Created project plans with established timelines for integral phases, assigned to appropriate teams, managed workflow and achieved RFP submissions and completion deadlines on or before schedule.
- Made changes to project scope and cost and implemented most effective change management processes to keep project up-to-date.
- Set project schedules and oversaw milestones for duration of project.
- Developed curriculum and learning materials to increase comprehension.
Simulation Engineer
Teledyne Brown Engineering
Huntsville, AL
01.1988 - 09.1997
- Coordinated testing and validation procedures through software development lifecycle.
- Wrote user manuals and other documentation for roll-out in customer training sessions.
- Assessed code during testing stage to determine potential glitches and bugs.
Education
Bachelor of Science - Engineering Physics
Murray State University
Murray, Kentucky05.1989
Skills
- Market tracking
- Product marketing
- Communications management
- Business Planning
- Sales understanding
- Project planning
- Project oversight
- Campaign planning
- Event planning and execution
- Brand-building strategies
- Marketing Collateral
- Program Marketing
- Product Launch
Timeline
Training & Documentation Developer
Command Alkon
12.2020 - 01.2024
Director of Corporate Marketing
Command Alkon
08.2020 - Current
Solutions & Event Marketing Manager
Command Alkon
01.2004 - 08.2020
Director of Operations
SIGMAinteractive Technologies
02.1998 - 12.2000
Project Manager & Instructional Designer
SIGMAinteractive Technologies
09.1997 - 02.1998
Simulation Engineer
Teledyne Brown Engineering
01.1988 - 09.1997
Bachelor of Science - Engineering Physics
Murray State University