Lori Belsito

Led marketing and business development for a high‑performing super‑regional mall, overseeing strategy, revenue generation, digital growth, and community engagement across retailers, shoppers, media, investors, and property teams. Directed strategic planning, budget oversight, tenant relations, advertising, sponsorships, promotions, and event management to strengthen the mall’s competitive position.

Key Achievements:

• Secured $200K+ in corporate sponsorships annually, including major partnerships with leading regional hospitals and businesses.
• Executed 50+ events annually, driving traffic, enhancing customer experience, and supporting tenant sales.
• Achieved fundraising goals for multiple seasonal nonprofit campaigns, strengthening community relationships.
• Delivered annual marketing plans aligned with corporate initiatives to maintain market competitiveness.
• Increased revenue through innovative on‑mall advertising, sponsorships, and promotional partnerships.
• Received the Revenue Generation Award at the Macerich Amplify Conference (2024) for implementing innovative revenue‑producing strategies that significantly contributed to organizational success.
• Selected as a thought leader within the Marketing Department, leading annual portfolio-wide marketing initiatives and contributing strategic insights that shaped corporate direction.
• Expanded digital engagement through targeted content, social media strategy, and email marketing.
• Strengthened relationships with 130+ retailers, improving participation in center‑wide promotions.
• Managed marketing budgets efficiently, maximizing ROI and supporting business priorities.
• Led cross‑functional teams and focus groups to execute integrated campaigns across digital, on‑mall, and community channels.

Directed comprehensive marketing strategy for one of Delaware’s top‑performing super‑regional malls, featuring 150 retail stores and six restaurants and generating over $1,000 per sq. ft. in sales. Oversaw advertising, PR, digital marketing, special events, market research, and tourism marketing.

Key Achievements:

• Led marketing efforts supporting a $250M redevelopment, contributing to over 90% of retailers reporting sales growth.
• Elevated the center’s market position through targeted campaigns and first‑to‑market retailer launches.
• Increased traffic and sales through high‑impact events, tourism partnerships, and digital engagement.
• Strengthened long‑term competitiveness through strategic planning and data‑driven decision‑making.
• Developed and executed comprehensive marketing strategies to enhance brand visibility and market share.

Oversaw marketing strategy, events, community relations, and retailer partnerships for two regional shopping centers, supporting redevelopment and repositioning initiatives.