Lori Bullock
Summary
Skilled expert versed in the craft, art and business of integrated production with over 20 years experience . Collaborative in working closely with strategic and creative teams to develop and produce craft rich content that crosses a multitude of platforms with expertise in preproduction logistics, planning, production, custom graphics composition, special effects and asset management. Creating the narrative of honest and captivating storytelling is my passion. My goal is to execute grace, dignity and excellence to every project I command while inspiring others.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Independent Executive Producer
Havas Health
12.2023 - Current
- Supervising integrated content production deliverables and effectively managing budgets while maintaining high production value.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Demonstrating effective time management and organizational skills throughout the production process.
- Coordinated post-production efforts such as editing, sound design, and visual effects to finalize projects according to client expectations.
Independent Executive Producer
Grey Global Group
07.2023 - 12.2023
- Oversaw all aspects of pre-production, including casting, location scouting, and script revisions to ensure optimal results.
- Coordinated production and post-production efforts of breakthrough ad campaigns for launch on social, digital, and streaming platform.
- Negotiated contracts with vendors and talent, securing favorable terms that contributed to the overall success of productions.
SVP EXECUTIVE PRODUCER
DIGITAS HEALTH
05.2022 - 03.2023
- Championed productions duties of craft rich ad campaigns by delivering innovative content across a multitude of media platforms for Fort 500 Clients in health/pharma/biotech sector
- .Supervised, managed and mentored team of integrated producers and content makers on best practices and protocols
- Strengthened relationships with key creative. account , strat teams and stakeholders, fostering trust and collaboration across the organization.
VP EXEC INTEGRATED PRODUCER
TOWNHOUSE NY
06.2016 - 05.2022
- Aligned the financial planning, production and deliverables of broadcast, branded and digital content for top tier health &wellness bio-tech and pharma brands. Supervise and train assistant producers to spearhead content production.
- Cultivated a high-performance by setting clear expectations for production team by providing regular feedback, and recognizing achievement, planning and execution of integrated marketing strategies designed to advance successful brand awareness and elevation and the promotion of brand equity.
VP SR CONTENT PRODUCER
GREY NY
02.2000 - 06.2016
- Responsible for overseeing the financial planning, integrated content production for TV Broadcast, Radio, Web, Corporate, Industrial, Branded Content and Digital Ad Campaigns for GSK, Lilly P&G, Darden Corporation, and Frontier Airlines
- Supervised integrated marketing strategies designed for brand awareness.
NEWS DIRECTOR
BRONXNET
02.1994 - 12.1996
- Maintained a high level of journalistic integrity of local cable news and public affairs programming that served the Borough of the Bronx.
- Collaborated with reporters, producers, and editors to ensure cohesive messaging across all news platforms and public affairs initiatives .
- Used NEXIS/LEXIS and Newsroom software to edit and file stories.
NEWS PRODUCER
WKOW - TV
06.1992 - 08.1994
- Responsible for overseeing story preparation and coverage of live 6pm newscast
- Managed a team of reporters and videographers and assigned stories for evening news shows
- Executive Producer of 6pm weekend news specials and series.
Education
BS Communication Arts -
ST JOHN'S UNIVERSITY
Broadcast Journalism, Film & Media -
EMERSON COLLEGE
Skills
- Live Event Production
- Scheduling and Timelines
- Staff Supervision
- Organizational Development
- Digital Media
- Content Development
- Talent Acquisition
- Creative Direction
- Project Planning
- ROI Optimization
Mentorship Volunteer Work
- CWP/Community Word Project- Board member 2022-Current
- 4A'S- Mentor
- GHETTO FILM SCHOOL- Board Member
- DEMOCRATIC NATIONAL CONVENTION, DNC -Volunteer field producer provided news freed video of speeches, interviews, and B-roll to national & international news outlets.
Awards
- BRONZE LION
- EMMY
- NY ADDYS
- MOBIUS
Certification
2023 Preventing Discrimination & Harassment: NY Managers and Other Managers V4.12023 Preventing Discrimination & Harassment: NY Managers and Other Managers V4.1
TraliantTraliantIssued Jan 2024
Timeline
Independent Executive Producer
Havas Health
12.2023 - Current
Independent Executive Producer
Grey Global Group
07.2023 - 12.2023
SVP EXECUTIVE PRODUCER
DIGITAS HEALTH
05.2022 - 03.2023
VP EXEC INTEGRATED PRODUCER
TOWNHOUSE NY
06.2016 - 05.2022
VP SR CONTENT PRODUCER
GREY NY
02.2000 - 06.2016
NEWS DIRECTOR
BRONXNET
02.1994 - 12.1996
NEWS PRODUCER
WKOW - TV
06.1992 - 08.1994
BS Communication Arts -
ST JOHN'S UNIVERSITY
Broadcast Journalism, Film & Media -
EMERSON COLLEGE
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