Lori Gonzalez
Old Bridge
Summary
Strategic and growth-focused executive with over 20 years of progressive leadership experience in business development and franchise operations across health & wellness, food service, and the beauty industry. Proven ability to drive revenue and expand market presence through development strategies, operational excellence and strong relationship management.
Overview
2026
2026
years of professional experience
Work History
Director, Business Development
Blink Fitness/PureGym
New York
09.2023 - 09.2025
- Drove a 55% year-over-year increase in revenue ($1M) by leading inside corporate sales initiatives targeting the wellness, healthcare, and benefits platforms, including Tivity, American Specialty Health, Renew Active, Wellhub, ClassPass, and HUSK
- Identified, negotiated, and secured new strategic partnerships to expand the company's market reach while complementing the current partnerships.
- Collaborated with Finance, Marketing, and Product teams to improve current and new programs
- Created a 2026 plan for a 20% year-over-year increase in revenue
Director, Franchise Operations
Blink Fitness
New York
06.2017 - 11.2024
- Led franchise operations for a national brand overseeing all aspects of the franchise lifecycle including onboarding, legal compliance and ongoing support
- Maintained and updated the Franchise Disclosure Document (FDD) and OPS manual in partnership with legal council and all other internal departments
- Acted as the primary liaison between franchisees and corporate departments
- Drove YOY franchise revenue growth by 15% by supporting the franchisees with process management
- Developed and distributed weekly communications to ensure alignment on operations updates, brand initiative and system wide policies
Director of Franchise Operations
Fantastic Sams Cut & Color
Beverly
2016 - 2017
International Key Account Manager
SGS North America
Fairfield
2014 - 2016
Director of Operations
Friendly's Ice Cream
Wilbraham
2012 - 2014
Director of Franchise Performance
Burger King
Miami
2007 - 2012
Education
Bachelor of Science -
Michigan State University
East Lansing, MISkills
- Revenue growth and forecasting
- Relationship building
- Partnership management
- Process optimization and problem-solving
- Financial and performance analysis
- KPI analysis and actioning planning
- P&L, balance sheet, and budgeting
- FDD and OPS manual maintenance
- Business development
- Team collaboration
- Subscription and retail sales
Timeline
Director, Business Development
Blink Fitness/PureGym
09.2023 - 09.2025
Director, Franchise Operations
Blink Fitness
06.2017 - 11.2024
Director of Franchise Operations
Fantastic Sams Cut & Color
2016 - 2017
International Key Account Manager
SGS North America
2014 - 2016
Director of Operations
Friendly's Ice Cream
2012 - 2014
Director of Franchise Performance
Burger King
2007 - 2012
Bachelor of Science -
Michigan State University
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