Lori Kaplan
Brooklyn,NY
Summary
Strategic client services executive specializing in influencer marketing, with a proven track record of driving revenue growth, retention, and long-term partnerships. Trusted advisor to senior stakeholders, known for aligning creator-led programs to business objectives while scaling high-performing teams and client service operations to deliver measurable impact.
Overview
11
11
years of professional experience
Work History
Vice President, Client Service
Reach Agency
Los Angeles, CA
11.2019 - Current
- Serve as a strategic advisor to key clients and partner with cross-functional teams to develop impactful campaigns that support broader marketing objectives.
- Drive consistent growth through upselling, cross-selling, and long-term relationship development.
- Develop and oversee new service offerings that drive innovation and expand revenue streams.
- Design and implement internal processes to improve efficiency, scalability, and client satisfaction.
Senior Client Success Manager
Heartbeat, Inc.
Venice, CA
06.2018 - 09.2019
- Drove 42% of the company's sales revenue over a six-month period by driving consistent renewals and consulting on sales strategies
- Increased overall client retention by 40% by revamping the client experience and resolving operational issues
Account Manager
Studio71, LP
Beverly Hills, CA
04.2016 - 06.2018
- Led end-to-end execution on 100+ influencer campaigns annually across various brand categories and social media platforms
- Achieved an annual client retention rate of +75%
Sales Coordinator
National CineMedia
Woodland Hills, CA
08.2014 - 04.2016
- Supported cinema and digital ad sales across 100+ key accounts generating $30M in annual revenue.
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FL05.2014
Skills
- Senior client relationship development
- Client growth and retention
- Strategic account oversight
- Cross-functional collaboration
- Innovation development & implementation
- Team building & coaching
- Operational excellence & workflow optimization
- Effective communication & critical thinking
Client Categories & Key Brands
Food & Beverage (Gerber, DiGiorno, Hot Pockets, Stouffer's, Coffee mate, Nescafé, Dunkin', SunnyD, Juicy Juice), Alcohol (Daily's, SunnyD Vodka Seltzer), Pet (Beggin', Friskies, Purina ONE, Tidy Cats), Entertainment (Warner Bros, Disney, ABC, NBC/Universal, Netflix, E!, Fox), Fashion (MVMT, FabFitFun, MeUndies, TOMS), Beauty (Clinique, L'Oreal), CPG (Always, Tampax, Grove Collaborative), Tech (Microsoft Xbox, Skype, Tinder), Auto (Ford, Kia, Lexus)
Timeline
Vice President, Client Service
Reach Agency
11.2019 - Current
Senior Client Success Manager
Heartbeat, Inc.
06.2018 - 09.2019
Account Manager
Studio71, LP
04.2016 - 06.2018
Sales Coordinator
National CineMedia
08.2014 - 04.2016
Bachelor of Science - Advertising
University of Florida