Lori Sofman

Focused on driving marketing strategies and initiatives through Mitel's channel partners, which include resellers, distributors, and system integrators. Our goal is to enable these partners to effectively promote and sell Mitel's products and services, primarily in the telecommunications and unified communications (UC) space.

Key Responsibilities:

Partner Enablement:

• Develop and deliver marketing programs, tools, and resources to help channel partners grow their business with Mitel products.
• Provide training on product features, market positioning, and go-to-market strategies.

Campaign Development:

• Collaborate with channel partners to create co-branded marketing campaigns that drive demand generation.
• Assist in the execution of joint marketing activities, such as webinars, events, and email marketing.

Relationship Management:

• Build and maintain strong relationships with channel partners, acting as a primary point of contact for marketing needs.
• Understanding partners' business models and align marketing initiatives with their goals.

Performance Tracking:

• Monitor the effectiveness of channel marketing programs through key performance indicators (KPIs) like lead generation, pipeline contribution, and return on investment (ROI).
• Provide reporting and insights to both internal stakeholders and partners.

Strategic Collaboration:

• Work with internal teams, including sales and product marketing, to align channel marketing efforts with Mitel’s overall business objectives.
• Ensure consistency in messaging and branding across all partner activities.

Budget Management:

• Manage marketing development funds (MDFs) allocated to channel partners.
• Ensure proper utilization and compliance with company policies.

• Developing and executing short and long-term marketing strategies and advertising campaigns to increase brand awareness
• Development and organization of marketing project development
• Managing the marketing and advertising campaigns and plans, while ensuring that every initiative is aimed at increasing brand awareness
• Creating online marketing strategies through social media accounts
• Organizing ideas, recommendations, and plans to contribute to the optimization of marketing strategies
• Creation of Client Business Reviews for over 40+ clients in a 6 month span
• During the COVID-19 pandemic: Researched, designed and sent 90+ emails to keep clients up to date
• Self-taught Adobe Suite (Illustrator, Photoshop, InDesign, etc.) to ensure there was no lapse in content when we had to let go our outside marketing design firm

• Responsible for every event and trade shows throughout the company; including our 10 remote offices
• Creation and distribution of invitations, graphics and bi-weekly/monthly newsletters
• Schedule and coordinate meetings/lunches on and offsite
• Maintaining customer database by inputting customer profile and updates; preparing and distributing monthly reports via HubSpot
• Upkeep of MSA website via HubSpot
• Prepare marketing reports to include weekly management report as well as flash figures
• Develop monthly budget analysis and prepare monthly sales activity reports
• Assist sales and marketing staff as necessary at any phase of sales plus marketing efforts
• Prepare marketing analysis
• Prepare packages proposals and support information for presentations through sales and service team
• Develop marketing collateral
• Creation, formatting, and grammatical corrections to documents being forwarded to clients
• Technical support to the sales team
• Put together organizational structures for documentation/presentations
• Work with outside Marketing team for creation of new marketing materials/email blasts
• Develop relationships with clients/prospects
• Act as mentor for and provided training to Marketing Intern(s)
• Re-constructed the company's brand
• Facilitated the complete renovation of MSA's Marketing Materials
• Coordinate all ticket distribution for clients
• Create Marketing library, consisting of all stock materials

• Provide support for the Sales and Marketing team
• Creation of brand new MSA website
• Create MSA's Social Media Presence
• Assist on trade show planning
• Manage VP, Sales calendar
• Assisted in the creation of the marketing department

• Reaching out to distributors
• Keeping everyone on their deadlines for data
• Strengthened working relationships with clients, utilizing excellent communication techniques

• Served as an Administrative Assistant to the President and Vice President of a consulting and administrative company that develops partnerships between foodservice operators, manufacturers and distributors
• Prepared proposals and contracts to be sent out to clients
• Upkeep of office supplies and manage 6-line phone system with 24 extensions
• Manage office calendar by scheduling meetings with team members and clients

• Represented the college to prospective students and the general public with professionalism
• Assisted students and family members with admission criteria and general questions
• Organized admissions paperwork such as applications, transfer credit forms and transcripts
• Assisted in the planning of the on-campus visitation programs such as admitted students' days, new student orientations, and open houses
• Scheduled appointments for students and their parents to come and view our facilities and schedule meetings within our office