KELLY DONNELLY
New Lenox,IL
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
10
10
years of professional experience
Work History
CHANNEL MARKETING MANAGER
PANDUIT CORP
11.2021 - Current
- Work with business unit team members to develop and effectively execute product and solution launch plans
- Define, develop and execute the promotional strategy for products
- Establish and develop relationships with appropriate external distributors, partners, and customer contacts
- Manage relationships with external agencies to ensure communication objectives are met within schedule and budget
- Build and execute joint marketing plans with IT distribution, alliance, and partners (e.g
- System Integrators)
- Manage all marketing activity requests and their approvals as well as ensuring the application of metrics where appropriate
- Lead in developing events, in collaboration with event manager if applicable, and other activities targeted at decision-makers/influencers in high-priority vertical markets
- Implement local marketing programs
- Develop concepts, promotion, materials, and content.
CHANNEL MARKETING MANAGER
AMERICAN MEDICAL ASSOCIATION
01.2016 - 10.2021
- Managed B2B marketing communication messages across various channels such as newsletters, emails, direct mail, product notifications, etc
- Generated new ideas for each channel optimization
- Gathered metrics for success based on marketing data
- Design and implement comprehensive category marketing programs to include introduction and rollout across multiple retail partners
- Built strategic partnerships with customers through correspondence, visits, telephone contacts and meetings
- Created and managed Amazon Storefront and also managed Amazon Marketing Services
- Developed and executed merchandising plan for new products and manage the cross-functional implementation of the plan including branding and packaging development
- Created channel marketing programs for sales growth and revenue enhancement
- Ensure customers are up-to-date with new products and enhancements
- Evaluated existing marketing programs and recommend changes for improvements
- Developed profitable marketing plan based on industry trends and competitor activities
- Monitored and manage expenses within allotted marketing budget
- Provided excellent customer services to ensure customer satisfaction and retention.
CHANNEL MARKETING SPECIALIST
AMERICAN MEDICAL ASSOCIATION
11.2013 - 12.2015
- Created new product campaigns to target partner’s customer base
- Worked intimately with creative and production teams to create and execute innovative promotions on time and within budget
- Implemented monthly email alerts to Channel partners highlighting new products and incentive offers
- Managed AMA product content on the partner product databases to ensure AMA product information was loaded, accurate and current
- Developed new strategies and programs to drive sales and revenue for ancillary products
- Created numerous incentive programs to motivate channel partners to sell AMA products over competitors.
Education
Bachelor of Arts - Communications
University of Illinois At Chicago
Chicago, ILMBA - Marketing
SAINT XAVIER UNIVERSITY
Skills
- Proficient in Adobe Marketo
- Partnership Development
- Proficient with Customer Service Relationship Management (CRM) software (Salesforce)
- Ability to multi-task, work under pressure, coordinate multiple projects simultaneously and meet deadlines under stringent time constraints
- Strategic Planning
- Sales Enablement
- Lead Generation
- Budget Management
- Campaign Performance Tracking
- Strategic Planning and Alignment
- Strategic Marketing
- Marketing Program Management
- Campaign Management
Activities
- Member of the American Marketing Association (2016-Present)
- Member of the Association Forum (2017-Present)
Timeline
CHANNEL MARKETING MANAGER
PANDUIT CORP
11.2021 - Current
CHANNEL MARKETING MANAGER
AMERICAN MEDICAL ASSOCIATION
01.2016 - 10.2021
CHANNEL MARKETING SPECIALIST
AMERICAN MEDICAL ASSOCIATION
11.2013 - 12.2015
Bachelor of Arts - Communications
University of Illinois At Chicago
MBA - Marketing
SAINT XAVIER UNIVERSITY