Lorrie Parise
Willis,TX
Summary
I am a highly driven and successful marketing professional with a proven track record in marketing, public relations, and community relations. My experience spans across strategic marketing campaigns, media relations, and community outreach, consistently delivering impactful results. With a strong focus on building brand visibility and fostering meaningful connections, I excel at developing innovative strategies that resonate with diverse audiences. My ability to navigate the dynamic marketing landscape and drive engagement has made me a trusted leader in the residential and commercial real estate industry. Knowledgeable Director of Public Relations and Community Relations with a proven history of leading a high-performing team and executing strategic initiatives that drive organizational growth. Successfully directed cross-functional projects that resulted in significant process improvements and operational efficiencies. Demonstrated leadership and communication skills in fostering collaborative environments and delivering impactful results.
Overview
26
26
years of professional experience
3
3
Certifications
Work History
Director - Public Relations & Community Relations
Howard Hughes Holdings Inc.
12.1998 - Current
- Public Relations (PR) – Create a full communications strategy to maximize media exposure in the Houston region.
- Press Releases - Create residential, commercial, multifamily, and goodwill press releases and blogs for social media
- Social Media Marketing - Oversee digital marketing, social media campaigns, and electronic newsletters for The Woodlands, Bridgeland and The Woodlands Hills
- Community Relations- Responsible for outreach, volunteerism and contributions to approximately 160 local non-profit organizations throughout the Houston region
- Develop a high-performing team including a summer intern by providing mentorship, guidance, and opportunities for professional growth.
- Manager of Mascot Performers – Supervise and schedule part-time, on-call mascot performers who perform as Puffy Pine Cone, official mascot of The Woodlands, and Bridgeland Bill, mascot of Bridgeland
- Culture & Inclusion Past-Chair – Volunteer position on internal inclusion committee.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Education
Master of Arts - English – Communications
St. Mary’s University
San Antonio, TX05.1987
Bachelor of Arts - Communication Studies
University of St. Thomas
Houston, TX05.1984
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
Personal Accolades
- Texas Marketing Professional of the Year, Texas Association of Builders, 01/01/23
- International Mother’s Day Honoree, Lights, Camera Action Magazine, 01/01/22
- Outstanding Involvement in Supporting the Community, Viva Award – U.S. Mexico Chamber of Commerce, Houston-The Woodlands Chapter, 01/01/17
- Publisher’s Club Award, Houston Chronicle, 01/01/96
- Publisher’s Club Award, Houston Chronicle, 01/01/95
- Biography of an Everyday Couple, Author of Nonfiction Book, 01/01/18, Five-star ranked, Reader’s Favorite and Writer’s Digest
Certification
Leadership Montgomery County - Master Class, April 2025
Rice | Business Executive Education, The Management Incubator Certification, 2023
Leadership Montgomery County, May 2019
Timeline
Director - Public Relations & Community Relations
Howard Hughes Holdings Inc.
12.1998 - Current
Master of Arts - English – Communications
St. Mary’s University
Bachelor of Arts - Communication Studies
University of St. Thomas
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