Louis Dykstra
Belmont,MI
Summary
Dynamic and goal-oriented brand manager with a proven track record in leading teams and developing innovative marketing strategies focused on brand promotion. Expertise in analyzing market trends, conditions, and customer preferences within the fashion industry ensures effective alignment of campaigns with consumer desires. Adept at fostering collaboration and driving results, leveraging insights to enhance brand visibility and engagement. Committed to elevating brand presence through strategic planning and execution.
Overview
20
20
years of professional experience
Work History
Brand Manager
ManocoBlue
Grand Rapids, MI
01.2018 - Current
- Strategized approaches to meet objectives and capitalize on emerging opportunities.
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands.
- Improved staff productivity through training, new product development and implementation of sales tools.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Directed 32-member team focused on bolstering client communications, campaign effectiveness and YOY sales.
Distribution Sales Representative
ManocoBlue
Grand Rapids, MI
05.2017 - Current
- Coordinated sales efforts with team members and other departments.
- Created financial forecasts and developed reports and documents on required works in process.
- Negotiated and closed contracts with Multiple high-profile clients.
- Saved costs by negotiating with vendors and contractors while managing purchasing processes.
- Reached out to customer leads through cold calling and established positive business and customer relationships.
- Followed-up with customer after sale to identify and resolve service, account or technical issues to maintain customer satisfaction.
- Developed relationships with customers and presented promotions that increased shelf space, sales and profit.
- Negotiated prices and set up contracts to finalize sales agreements.
- Educated customers on product features and technical details to highlight benefits.
- Cross-sold additional products and services to purchasing customers.
Regional Sales Representative
L'Oreal
Grand Rapids, MI
04.2006 - 05.2017
- Built rapport with key regional accounts.
- Established monthly sales objectives by creating effective sales plans and quotas.
- Built client base and promoted products to new and existing clients.
- Maintained open communication, followed-up on customer needs and offered new products to account holders to maintain client base and encourage repeat buyers.
Education
Elementary School Teaching
Grand Valley State University
Allendale, MIElementary Education
University Of Alaska Anchorage
Anchorage, AKSkills
- Growth tracking
- Promotion development
- Brand-building strategies
- Performance monitoring
- Event planning and execution
- Product Launch
- Product positioning
- Sales support
Accomplishments
Top Sales Representative for Color Wow Nationally, 2025, 2024, and 2023.
Top Sales Representative for Zenagen Nationally, 2025, 2024,2023, 2021, and 2018
Top 5 Sales Representative for Amika nationally, 2017 and 2018
Timeline
Brand Manager
ManocoBlue
01.2018 - Current
Distribution Sales Representative
ManocoBlue
05.2017 - Current
Regional Sales Representative
L'Oreal
04.2006 - 05.2017
Elementary Education
University Of Alaska Anchorage
Elementary School Teaching
Grand Valley State University