Louis Valiente
Orlando,FL
Summary
Experienced in experiential marketing and event operations with over 15 years of hands-on leadership experience managing brand activations, live events, and client-facing experiences for major national brands from technology to food and beverage. Strong background in event logistics, team leadership, customer engagement, and technical operations. Skilled at coordinating fast-paced events, managing teams of brand ambassadors, and delivering high-quality guest experiences.
Overview
2027
2027
years of professional experience
Work History
Experiential Marketing & Brand Activation Speciali
Freelance / Contract Positions
2011 - Current
Teamed up with top brands like McLaren (Formula 1), Walmart (in-home), Anheuser-Busch, Toyota, AT&T, and JetBlue to create meaningful promotional activations and enrich customer experiences.
- Lead setup, operation, and breakdown of experiential marketing events and festivals
- Manage teams of brand ambassadors and event staff
- Deliver premium customer engagement experiences at on-site activations
- Support logistics, equipment coordination, and event operations
- Increase brand awareness and customer interaction through live promotional campaigns
- Maintain professional client and guest relations in fast-paced environments
- Experience supporting live promotional events and large-scale activations
- Comfortable traveling for events and working flexible schedules
- Strong understanding of gaming, simulation, and experiential technology environments
- Skilled in equipment setup, troubleshooting, and customer-facing operations
- Ability to work efficiently under pressure in fast-paced event settings
Real Estate
B.D.I LLC
2010 - Current
- Develop and manage residential and commercial real estate projects
- Coordinate contractors, subcontractors, vendors, and project timelines
- Monitor market trends, property values, and investment opportunities
- Negotiate pricing, contracts, and project agreements
- Oversee daily operations and ensure projects remain on schedule and within budget
Education
Business/Sound And Technology
Valencia College
Orlando, FLSkills
- Event Operations & Logistics
- Experiential Marketing
- Brand Activation
- Team Leadership & Staff Management
- Customer Engagement
- Technical Setup & Troubleshooting
- Audio & Visual Media Software: Pro Tools, GarageBand, Final Cut Pro
- Microsoft Office & Computer Proficiency
- Conflict Resolution
- Bilingual: English & Spanish
Timeline
Experiential Marketing & Brand Activation Speciali
Freelance / Contract Positions
2011 - Current
Real Estate
B.D.I LLC
2010 - Current
Business/Sound And Technology
Valencia College