Louisa Horowitz
Miami,FL
Summary
Amazon Catalog Optimization Specialist with 10+ years of experience helping brands improve discoverability, conversion rates, and marketplace performance through Amazon SEO, listing optimization, conversion-focused copywriting, keyword strategy, and catalog management. Proven expertise in Amazon Seller Central, Helium 10, Jungle Scout, keyword research, A+ Content, Storefront development, catalog health, and ecommerce content strategy. Skilled at combining technical Amazon SEO, data analysis, keyword research, competitor analysis, and customer-focused copywriting to create listings that rank organically, increase conversions, and drive revenue growth. Experienced in proactively managing catalog health, resolving suppressed and inactive listings, and optimizing listings to maintain compliance and maximize visibility. Recognized as a Top Rated Plus freelancer on Upwork (Top 1%) with a 100% Job Success Score. Successfully launched, optimized, and managed 100+ Amazon listings while improving organic rankings, keyword indexing, conversion performance, and marketplace growth.
Overview
6
6
years of professional experience
Work History
Founder & Principal Amazon Marketplace Strategist
Powerhouse Optimization
01.2020 - Current
- Lead Amazon growth and optimization strategy for brands across beauty, wellness, supplements, skincare, pet care, and consumer packaged goods.
- Manage end-to-end marketplace optimization including ASIN launches, listing rebuilds, catalog expansion, conversion-focused content strategy, and digital shelf management.
- Conduct advanced keyword research and search term analysis to improve indexing, discoverability, organic ranking, and category competitiveness.
- Develop high-converting ecommerce copy including product titles, bullet points, descriptions, A+ Content, Brand Story modules, and Storefront content.
- Translate keyword research and customer insights into persuasive messaging that improves engagement and sales performance.
- Analyze marketplace performance using Helium 10, Google Analytics, and Search Console to identify growth opportunities.
- Create content strategies that strengthen product positioning and differentiate brands from competitors.
- SELECTED CLIENT ENGAGEMENTS
Amazon Growth & Content Strategist
BUR BUR Haircare
01.2025 - 01.2026
- Revised copy and keyword strategy on all listings implementing better keywords for the product and copy that resonated with the buyer.
- Updated all of their infographics and A+ content leading to more sales.
- Designed and launched their Amazon storefront resulting in immediate conversions, over $10k in just 30 days.
- Increased daily unit sales from approximately 40 units per day to over 100 units per day through Amazon SEO and content optimization initiatives.
- Launched multiple new products successfully ranking and gaining sales.
- Dealt with suppressed listings, detailed compliance issues and errors successfully regaining access to inactive listings.
- Improved the overall customer experience and conversion performance.
- Developed comprehensive content strategies that aligned with brand vision and market trends.
- Analyzed audience insights and performance metrics to refine content direction and enhance user engagement.
- Implemented SEO best practices to improve organic search visibility and drive web traffic growth.
- Established brand voice guidelines to maintain consistency across all content formats and touchpoints.
- Increased user engagement by designing visually appealing infographics and multimedia content for web and social media use.
Amazon SEO Specialist
Retrospec
01.2024 - 01.2025
- Conducted keyword research to identify high-value opportunities for content optimization.
- Conducted marketplace and competitive analysis to identify positioning opportunities.
- Worked closely with graphic design team to consult on listing graphics and premium content. I provided detailed document's with design strategy, what to create, all product details to call out, benefits and all copy to use throughout the design.
- Developed and implemented SEO strategies to enhance organic search visibility and website traffic.
- Provided actionable recommendations for content creation based on keyword research findings.
- Analyzed competitor strategies to identify areas for improvement in our own SEO efforts.
Amazon SEO Copywriter
Yappy
01.2024 - 01.2025
- Launched from scratch with heavy competition and knock offs of products on Amazon regaining market share and ownership of the product.
- Achieved Amazon Best Seller status through listing optimization and conversion-focused content improvements. Also achieved #1 best seller in women's bracelets 30 days after launch.
- Optimized metadata, backend keywords, A+ Content, and listing structure to improve ranking and indexing.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Enhanced brand visibility by crafting compelling ad copy for major product launches.
Education
Miami Dade College
Miami, FL2010
Skills
- Amazon SEO
- Ecommerce Copywriting
- Conversion Copywriting
- Seller Central
- Keyword Research
- Listing Optimization
- A Content
- Brand Story Development
- Storefront Strategy
- Product Launches
- CRO
- Competitive Analysis
- Content Marketing
- Digital Shelf Optimization
- Revenue growth
- Articulate communication
- Organizational development
- Cross-functional collaboration
- Strategic thinking
Accomplishments
- Top Rated Plus Freelancer on Upwork (Top 1%) with a 100% Job Success Score
- Successfully launched and optimized 100+ Amazon listings
- Increased BUR BUR Haircare sales from approximately 40 units/day to 100+ units/day
- Improved keyword indexing, organic visibility, and conversion rates across multiple ecommerce brands
Timeline
Amazon Growth & Content Strategist
BUR BUR Haircare
01.2025 - 01.2026
Amazon SEO Specialist
Retrospec
01.2024 - 01.2025
Amazon SEO Copywriter
Yappy
01.2024 - 01.2025
Founder & Principal Amazon Marketplace Strategist
Powerhouse Optimization
01.2020 - Current
Miami Dade College