Lucas Linn

Sports business Senior Manager with 8+ years of experience as a Sr. Manager of NIL revenue generation, licensing, sponsorship, and business operations with the UFC. Oversees financial and legal aspects of a $50M+ professional sports licensing portfolio that includes 100+ sports licensing partnerships, including globally recognized name brands (Fanatics, New Era, Under Armour, EA Sports, Topps, and more). Proven track record of consistently driving increasing revenue year over year by developing industry leading business practices in data management and leading collaborative revenue generating efforts with licensing and sponsorship partners. Lead administrator of 1,200+ annual active athlete merchandise rights agreements. Responsible for maintaining company adherence to contractual obligations to athletes and certifying the accuracy of $20M in annual payments to all current and former UFC fighters. Responsible for supervising and verifying hundreds of yearly pass-through royalty payments on behalf of Topps and EA Sports to UFC athletes. Facilitates the disbursement of royalties to UFC ancillary royalty programs, including internationally recognized boxing entities Wild Card Boxing and Zuffa Boxing, as well as UFC personalities (Dana White, Bruce Buffer, Hasbulla, and others). Passionate Business Operations leader, and two-time participant in the invite only UFC LEAD leadership program. Leader of several multi-department projects and initiatives, including the implementation of new financial and product approval software systems used across multiple departments. Currently providing consultation to sister properties WWE and IMG on implementing similar technologies. Active leader in public facing activities such as athlete meet and greets, and celebrity gift presentations. Internally recognized for instructing training programs for department new hires, and mentorship programs for department interns.