Raegan Purdie Flores
PepsiCo – Away From Home / Sector New Business
Tulsa
13
years of professional experience
Results-oriented Foodservice leader with 17 years of experience driving growth through new business development, market share expansion, and strategic partnerships. Skilled in structuring multi-year beverage agreements and creating tailored market solutions. Proven ability to coach teams, influence senior stakeholders, and leverage insights for profitable growth across diverse channels, including restaurant, retail, and entertainment.
Work History
Senior Manager, Business Development – New Business / Recreation & Retail
2 Years 6 Months- Own new business development strategy for high-growth away-from-home concepts, with emphasis on restaurant, recreation, retail, fitness, and entertainment customers. Lead strategic prospecting, discovery, RFP/showcase planning, talent development, customer wiring, pricing strategy, equipment solutions, and cross-functional execution to create profitable, scalable partnerships that expand PepsiCo’s beverage footprint and align with customer growth priorities.
- Supported strategic development for CAVA, including poppi fountain commercialization planning, consumer and operator insights, equipment solutions, pricing/margin analysis, and operational discovery to meet targeted 2027 in-market execution.
- Developed customer-specific discovery materials, executive updates, RFP responses, and business showcase frameworks for concepts including CAVA, Crunch Fitness, ARM/Mattel Wonder, Petco, and PetSmart to drive engagement.
- Cross-Functional Commercialization: Align marketing, finance, R&D, equipment, supply chain, legal, design, brand, and bottling partners to solve complex customer needs across product, pricing, service, equipment, onboarding, and day-one execution.
- Led senior-level customer communications and discovery conversations to uncover priorities, decision processes, funding needs, operational constraints, competitive considerations, and long-term agreement opportunities.
Director, On-Premise Strategy
1 Year 1 Month- Led on-premise strategy for Blue Cloud Distribution’s alcohol portfolio across PepsiCo Away From Home, partnering with Division and Sector teams to create impactful selling tools, identify customer opportunities, and strategically position portfolio in restaurant, recreation, retail, and new business channels.
- Developed on-premise alcohol strategy within PepsiCo, crafting selling narratives, customer materials, and segment-specific approaches from inception to drive engagement and sales.
- Enterprise Influence: Established a unified AFH voice for alcohol by building a network across Division and Sector teams and embedding the portfolio into new business and renewal conversations.
- Leveraged consumer, category, and channel data to shape compelling customer stories and uncover incremental revenue opportunities in RTD and on-premise occasions.
- Leadership Development: Transformational Leadership Program, LeAD Program, ELEVATE Leadership Development, FSM Academy, Great 5 Leadership Model.
Foodservice Sales Senior Manager – Oklahoma Market
3 Years 9 Months- Led a team of 12 Foodservice sales professionals responsible for 3.8MM cases and $62MM in NR$ across the Oklahoma market. Built local Foodservice strategy, drove restaurant and recreation/retail execution, managed P&L discipline, coached talent, and led the team through COVID disruption and organizational change.
- Coached and developed 12-person sales team through feedback, training, accountability routines, talent identification, and individual development planning to enhance overall team performance.
- Strategic Planning: Translated Division and Sector priorities into a market-level Foodservice strategy that delivered against restaurant, RNR, net revenue, and KPI targets.
- Partnered with Finance through BAM processes to ensure customer proposals met profitability, execution, and alignment with PepsiCo financial expectations.
- Recognition: 2020 Chairman’s Ring of Honor Recipient; 2019 Central Division UXL Award.
Foodservice Business Development Manager / Field NASM – South Region
1 Year 7 Months- Managed business development and strategic account growth across South Region for Tribal Gaming, entertainment, sports, and venue-based foodservice customers; developed insight-led proposals, negotiated complex agreements, created lead pipelines, and collaborated internally to drive profitable growth.
- Managed business development, renewals, and strategic account growth across the South Region, with responsibility for Tribal Gaming, entertainment, sports, and venue-based Foodservice customers. Built insight-led proposals, negotiated complex customer agreements, developed lead pipelines, and partnered internally to deliver profitable growth.
- Supported key renewals totaling 102MM volume and $1.14MM net revenue, maintaining profitability and enhancing customer relationships.
- Leveraged relationships to negotiate agreements focused on mutual customer and operational needs, securing long-term commitments.
Key Account Manager – Gaming Segment, Oklahoma
2 Years 7 Months- Managed the Oklahoma gaming segment across Tribal Gaming, casino, entertainment, and on-premise Foodservice accounts. Led key account strategy, customer relationship management, contract execution, portfolio activation, and cross-functional coordination to grow PepsiCo’s beverage presence, strengthen long-term customer partnerships, and deliver profitable market share expansion.
- Developed account plans for priority gaming customers, identifying growth opportunities across fountain, packaged, energy, and emerging beverage portfolios, aligning recommendations with customer traffic, guest experience, and profitability goals.
- Managed contract compliance, renewal preparation, and execution requirements, ensuring alignment with funding considerations and pricing expectations to support mutually beneficial customer agreements.
- Cultivated trusted partnerships with gaming operators and internal stakeholders through consistent communication and business reviews, enhancing retention and identifying new opportunities.
Foodservice Sales Assistant Representative
1 Year 7 Months- Executed Foodservice sales strategies for territory exceeding 600MM cases/gallons and $6MM in net revenue, driving customer growth, enhancing innovation sell-in, ensuring contract compliance, and expanding local market share.
- Managed contract execution and customer-specific growth plans to boost volume, net revenue, and market share in Tulsa.
- Developed sales proposals using business insights, customer priorities, and local market knowledge to secure new opportunities and reinforce existing accounts.
Education
B.A. - Marketing, Minor in Management
Skills
Prospecting strategy
Deal structuring
Deal Structuring & Financial Discipline
Cross-functional collaboration
Talent development
Relationship management
RFP Management
Timeline
Senior Manager, Business Development – New Business / Recreation & Retail
PepsiCo – Away From Home / Sector New Business
01.2024 - CurrentRead More
Director, On-Premise Strategy
PepsiCo / Blue Cloud Distribution
12.2022 - 01.2024Read More
Foodservice Sales Senior Manager – Oklahoma Market
PepsiCo - Away From Home
03.2019 - 12.2022Read More
Foodservice Business Development Manager / Field NASM – South Region
PepsiCo - Away From Home
08.2017 - 03.2019Read More
Key Account Manager – Gaming Segment, Oklahoma
PepsiCo - Away From Home
01.2015 - 08.2017Read More
Foodservice Sales Assistant Representative
PepsiCo - Away From Home
06.2013 - 01.2015Read More
Oklahoma State University
B.A. from Marketing, Minor in Management
Read More