Lucas Pari
Soccer Wearhouse
2
Languages
5
years of professional experience
Detail-oriented Communications and Public Relations professional specializing in media relations, marketing, and press operations. Experienced in media outreach, press release writing, and event planning, with a focus on enhancing brand narratives. Skilled in managing social media communications and fostering positive media relationships to elevate brand image. Proven ability to support fast-paced teams and adapt to changing demands.
Work History
E-Commerce Associate
4 Years 9 Months- - Leveraged AI tools to enhance order fulfillments and sales metrics
- - Within the top 5% company-wide for orders shipped and completed
- - Managed inventory, pricing, and online order fulfillment.
- - Coordinated customized uniform orders for local teams, ensuring accuracy and deadlines were met.
- Managed inventory levels to ensure product availability and optimize order fulfillment processes.
- Streamlined online order processing by implementing efficient tracking systems and communication protocols.
- Oversaw daily operations of e-commerce platform, ensuring adherence to quality standards and timely updates.
- Mentored junior staff on best practices for customer service, resulting in improved satisfaction scores and repeat business.
Public Relations Intern
11 Months- - Supported entertainment publicity campaigns for film and television clients, contributing to narrative positioning and media outreach efforts.
- - Drafted media alerts, pitch angles, one-sheets, and fact sheets used in press outreach.
- - Monitored and analyzed media coverage for campaigns for clients like Funko, Survios, Crunchyroll and Magnolia Pictures.
- - Researched and built media lists, cultivating relationships with journalists and influencers.
- - Assisted with internal trackers and timelines to keep campaigns organized and on schedule.
- Developed press materials to effectively communicate client messages and enhance brand visibility.
- Conducted research on industry trends to inform strategic communication plans and initiatives.
Education
B.A. - Communications: Public Relations
CSUF Behind the Scenes Club Member (2023–2025)
Skills
Digital media: Adobe Photoshop
Illustrator
Dreamweaver
Premiere Pro
Microsoft Office Suite: Excel
PowerPoint
Word
Flexible
adaptable
and quick learner with strong people skills
Product listing
E-commerce platforms
Organizational skills
Teamwork and collaboration
Problem-solving
Strong written and verbal communication skills
Media relations
Community engagement
Awards & Honors
Digital Media Communications Certificate Recipient, California State Seal of Biliteracy (Spanish-English), Riverside County Seal of Biliteracy
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Public Relations Intern
42West
01.2025 - 12.2025Read More
E-Commerce Associate
Soccer Wearhouse
11.2021 - CurrentRead More
California State University, Fullerton
B.A. from Communications: Public Relations
Read More