•Co-founded a skincare startup focused on clean, sustainable products made from grass-fed beef tallow
•Collaborated with 4 co-founders (college roommates) to design branding, packaging, and customer experience
•Conducted market research, tested prototypes, and refined formulas for product/market fit
• Helped Build and launch the company website and managed early-stage e-commerce logistics
•Developed and executed launch marketing strategy including social media, influencer outreach, and campus brand building
•Currently scaling operations, growing customer base, and pursuing retail partnership