Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Lucas Thornton

Danville,IN

Summary

An adaptable Marketing Specialist with a track record of enhancing online engagement for Indiana Members Credit Union through SEO optimization and effective digital marketing strategies. Skilled in analytics and content management, coupled with exceptional teamwork and communication abilities, by improving customer experience and engagement.

Overview

8
8
years of professional experience

Work History

Marketing Specialist

Indiana Members Credit Union
Indianapolis, IN
05.2022 - Current
  • Administrator of IMCU's website and intranet, including content updates
  • Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
  • Boosted online engagement by optimizing website content for SEO.
  • Creating and maintaining visually appealing marquees outside of the branches.
  • Used Google Analytic tools and techniques to gather, analyze and interpret data.
  • Support and maintain branch advertising posters and compliance via branch on-site assessment and evaluation.
  • Support survey management via email, including reporting and collaboration with branches and other departments to respond and improve processes and member experience.

Shop Assistant

Irish Mechanical Services
Indianapolis, IN
12.2020 - 08.2021
  • Checked incoming orders and organized new stock.
  • Helped managers with daily checklists and last-minute requirements.
  • Maximized safety and production levels by frequently cleaning and organizing work areas.

Track Marshall

Speedway Indoor Karting
Speedway Indiana
08.2016 - 08.2020
  • Prevented major incidents by quickly responding to accidents or mechanical failures on the track and directing necessary support resources accordingly.
  • Improved customer experience by providing clear direction, guidance, and support throughout each event.
  • Facilitated smooth race operations by assisting in the set-up and tear-down of racetrack equipment and signage.

Education

Bachelor of Arts - Business Marketing

Franklin College
Franklin, IN
05.2022

Skills

    Social Media Management

    Digital Marketing

    Customer research

    Analytics and SEO

    Very adaptive

    Great collaborator and communication in a team setting

Additional Information

Franklin College Men's Golf Team (August 2018 - May 2022)

Timeline

Marketing Specialist

Indiana Members Credit Union
05.2022 - Current

Shop Assistant

Irish Mechanical Services
12.2020 - 08.2021

Track Marshall

Speedway Indoor Karting
08.2016 - 08.2020

Bachelor of Arts - Business Marketing

Franklin College
Lucas Thornton