Lucia Valero
Atlanta,GA
Summary
Design Operations and Program Management leader with 8+ years driving operational excellence across global, cross-functional teams supporting digital content operations, marketing delivery workflows, and enterprise platform programs. Expert in intake, scope, timelines, dependencies, stakeholder alignment, and executive-ready status reporting. Experienced with Adobe Workfront (marketing project workflows) and AEM (Adobe Experience Manager) DAM, including integration exploration. Agile-trained with hands-on participation in standups and backlog grooming. Fluent in Spanish and Portuguese; recognized for influencing without authority, leading multicultural teams, and building scalable enablement with strong data stewardship.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Global Delivery Excellence Senior Manager (Coca-Cola DAM / KO Assets)
ICP Agency
Atlanta, GA
01.2017 - Current
- Own end-to-end operational delivery across multiple workstreams; manage intake, scope, timelines, milestones, dependencies, and delivery risks.
- Steward annual roadmap; align delivery plans to strategic priorities and capacity, ensuring predictable execution across stakeholders.
- Optimize workflows using standardized RACIs, templates, and playbooks to improve clarity, handoffs, and repeatability.
- Refine SLAs by removing systemic roadblocks and implementing prioritization (tiered handling vs. “all work equal”) to increase agility and reduce WIP.
- Produce consolidated status reporting for leaders (delivery health, risks, dependencies, decisions) using Azure DevOps (ADO).
- Socialize the operating model with stakeholder teams; clarify roles, responsibilities, and service expectations to improve collaboration and outcomes.
- Support tool enablement and workflow visibility; contribute to planning for improved integration between Workfront and AEM/DAM workflows.
Global Operations Manager
Coca-Cola DAM
01.2023 - 02.2025
- Managed global operations for enterprise DAM serving 400 brands and 7K+ users (employees, agencies, bottlers); ensured governance, data quality, and workflow efficiency.
- Led a distributed team across Shanghai, London, and U.S.; scaled from 11 to 18 and supported a 24/5 service model.
- Supported AEM DAM launch with Agile delivery behaviors, including standups and backlog grooming with Adobe and client teams.
- Worked within marketing project workflows using Adobe Workfront; partnered on efforts improving intake-to-delivery visibility across platforms.
- Built scalable enablement through LMS-based training and structured onboarding to improve adoption and time-to-proficiency.
- Analyzed operational performance data to identify automation opportunities and drive continuous improvement.
Atlanta Hub Lead
Coca-Cola DAM
09.2019 - 12.2022
- Led team supporting DAM operations, QA, content findability, and user support; translated end-user pain points into process and product improvements.
- Built strong cross-functional relationships to increase adoption and reduce friction across stakeholders.
Senior Brand Asset Manager
Coca-Cola DAM
10.2017 - 09.2019
- Executed LATAM change management plan for global DAM rollout, increasing platform usage by 35%.
- Coordinated cross-functional teams to deliver timely, quality-assured assets; improved consistency across global hubs.
Senior Marketing Manager, TNT Latin America
Turner Broadcasting System (Warner Bros. Discovery)
Atlanta, GA
01.2011 - 04.2017
- Led marketing operations and cross-functional campaign delivery; managed annual marketing plan and budget.
- Delivered 11+ campaigns/year across creative, digital, and media partners; strengthened repeatable execution processes under tight deadlines.
Marketing Manager
Turner Broadcasting System (Warner Bros. Discovery)
Mexico City
03.2008 - 01.2011
- Managed marketing plans and execution for five networks and two websites; coordinated campaigns, promotions, and events.
Marketing Coordinator
Turner Broadcasting System (Warner Bros. Discovery)
Mexico City
09.2005 - 03.2008
- Coordinated marketing activities and event execution; supported multi-network campaigns.
Education
Bachelor's Degree - Social Communications, Certificate in Marketing
Universidad Nuevo Mundo
Mexico CitySkills
- Design Operations (Design Ops) Program/Project Management Cross-functional intake & prioritization Roadmapping & delivery governance Workflow optimization (RACI, playbooks, templates) Stakeholder management & executive communication Status reporting (risks, dependencies, decisions) Change management & enablement Metrics/OKRs & impact measurement Agile delivery support (standups, backlog grooming) Data analysis & visualization
- Adobe Workfront Adobe Experience Manager (AEM/DAM) Sitecore DAM Azure DevOps (ADO) LMS / training deployment tools Google Analytics (exposure)
Certification
- Adobe Summit 2025 (Las Vegas) — Adobe ecosystem exposure (Workfront, AEM, portfolio)
- ICP Coaching Program | Agile Project Management Coursework (2020) | Sitecore DAM End User & Administrator Certificate | Toastmasters (Peachtree Toastmaster Club) — Competent Communicator| Continuing education: DAM, Metadata & Taxonomy, Consulting, Digital Strategy, Strategic Thinking, Management, Creativity & Innovation, Marketing & Advertising, Storytelling, Digital Summits.
LANGUAGES
Spanish (Fluent/Native) | Portuguese (Fluent)
Timeline
Global Operations Manager
Coca-Cola DAM
01.2023 - 02.2025
Atlanta Hub Lead
Coca-Cola DAM
09.2019 - 12.2022
Senior Brand Asset Manager
Coca-Cola DAM
10.2017 - 09.2019
Global Delivery Excellence Senior Manager (Coca-Cola DAM / KO Assets)
ICP Agency
01.2017 - Current
Senior Marketing Manager, TNT Latin America
Turner Broadcasting System (Warner Bros. Discovery)
01.2011 - 04.2017
Marketing Manager
Turner Broadcasting System (Warner Bros. Discovery)
03.2008 - 01.2011
Marketing Coordinator
Turner Broadcasting System (Warner Bros. Discovery)
09.2005 - 03.2008
Bachelor's Degree - Social Communications, Certificate in Marketing
Universidad Nuevo Mundo