Luciano Svetnicka
Milwaukee
Summary
Certified Digital marketing expert with 3+ years of experience in marketing automation, campaign optimization, and cross-functional collaboration. Proven success in designing and executing hundreds of high-impact GTM strategies that drive customer engagement and lead conversion. With strong analytical, communication, and teamwork skills. As well as the proven ability to quickly adapt to new environments, and learn on the go.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Zywave
06.2024 - Current
- Create and program automated email marketing campaigns from start to finish for specific GTM goals
- Develop nurture programs used for customer engagement and lifecycle initiatives
- Execute list imports using best practices and proper field mapping into Marketo
- Create weekly campaign performance reports improving visibility and decision-making across 10+ GTM campaigns
- Work cross-functionally with sales, product, UX an other teams on specific campaign initiatives
- Assist in API integration to Marketo
BDR Intern/Digital Marketing Intern
Zywave
06.2022 - 06.2024
- Create and design emails, landing pages delivered to mass amounts of customers
- Create and structure email, webinar, and other campaigns in Marketo
- Call prospective clients to set meetings with Zywave account executives
- Pull reports for email and landing page performance for Campaign Managers and team members
- Execute basic salesforce reporting and campaign hierarchy management
Social Media Marketing Intern
MKE Black - Jamaican Fairtrade
05.2021 - 09.2021
- Develop and execute social media marketing strategies across 5 platforms
- Interact with customers via email, comments, DMs to retain and nurture customer relationships
- Participate in meetings regarding marketing strategies, customer service, and supply chain management
- Develop graphics used across 5 platforms
- Develop and present marketing strategies and promotions for leadership
Education
Bachelor's Degree - Marketing
University of Wisconsin Milwaukee
Milwaukee, WI05.2024
High School Diploma - undefined
Northland Pines High School
Eagle River, WI05.2019
Skills
- GTM Automation and Campaign Management
- Salesforce/Marketo Fluency
- Marketing Automation Software Proficiency
- Data Attribution
- A/B Testing
- HTML
- Hospitality
- Project Management
- Honesty and Integrity
- Team Oriented
Certification
- Adobe Certified Expert- Marketo Engage Business Practitioner Issued Jan 2025
- Adobe Certified Professional- Marketo Engage Business Practitioner Issued Aug 2024
Timeline
Digital Marketing Specialist
Zywave
06.2024 - Current
BDR Intern/Digital Marketing Intern
Zywave
06.2022 - 06.2024
Social Media Marketing Intern
MKE Black - Jamaican Fairtrade
05.2021 - 09.2021
High School Diploma - undefined
Northland Pines High School
Bachelor's Degree - Marketing
University of Wisconsin Milwaukee
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