Lucy Delagarza
Product Development Manager
Vista,Ca
Summary
Knowledgeable Product Development Manager with robust background in product development. Spearheaded multiple successful product launches and led cross-functional teams to deliver innovative solutions. Demonstrated leadership in market analysis and project management, showcasing expertise in strategic planning and problem-solving.
Overview
18
18
years of professional experience
Work History
Product Development Manager
Blenders Eyewear
04.2023 - Current
- Lead a dynamic collaboration with the design and merchandising team, alongside leadership, to create an innovative line plan architecture for sunglasses, prescription eyewear, goggles, helmets, and soft goods
- Organize impactful sample review meetings to ensure high-quality and accurate outcomes
- Drive the initiation of R & D processes in partnership with factories and lens suppliers
- Strategically negotiate costs for raw materials, packaging to final production for best value
- Foster daily communication with vendors to oversee every aspect of development through production, effectively addressing tech packs, execution, lead times, and pricing challenges
- Lead the design team in keeping tech packs up to date, ensuring accuracy and relevance
- Consistently strive to enhance gross margins each season across all categories
- Oversee sample development process through TOPS ensuring excellence at every stage
- Collaborate closely with the creative team on sample prep and fulfill photoshoot needs
- Serve as a vital liaison with third-party testing facilities and vendors, ensuring all products meet compliance testing standards
- Spearhead the management of 3D asset development in partnership with designers and the web team, enhancing our digital presence
- Skillfully manage the calendar for milestone dates related to product development and production, keeping projects on track
- Collaborate effectively with the operations team to align goals and optimize processes3
Sr. Product Development Manager
PrAna
11.2014 - 11.2021
- Managed women’s and men’s activewear product development from initial design to TOPS
- Collaborated with M&D to align product offerings with consumer demand and meet gross margin goals
- Led efforts in sourcing and developing sustainable fabrics: Organic Fairtrade Cotton, bluesign materials, Fairtrade, and Oeko-Tex textiles to meet environmental standards and consumer demand for sustainable products
- Worked alongside tech design in fit sessions to ensure proper garment fit and quality, providing actionable feedback to designers and development teams
- Negotiated with mills and vendors to drive cost reductions, optimizing margins and season after season
- Maintained daily communication with factory, raw material suppliers and trims suppliers
- Managed and adhered to critical calendar dates for key milestone dates for SMS through PPS stage ensuring timely and efficient workflow
- Tech pack integration into Full Circle, ensuring accurate tracking and communication of product specs from initial design through production
- Managed SMU product development for Amazon, REI, Title 9, Scheels, and DTC ensuring product alignment with brand standards and retailer requirements
- Led the 3D PD process in collaboration with creative teams and external vendors
- Spearheaded the implementation and ongoing management of Ecoshot Virtual Model Project for pre-line planning and virtual sales meetings during COVID
- Key point of contact between non-3D vendors and the Columbia China Development Center, ensuring successful execution and integration of 3D assets into PD workflows
- Developed and maintained 3D digital asset library
Product Manager
Graced By Grit
10.2012 - 10.2014
- Managed all aspects of product creation from development through production
- Oversaw all costing to ensure all products met and maintained a 60%+ profit margin
- Worked with CFO to conduct quarterly budget analyses, optimizing financial resources for product development
- Managed daily communication with the supply chain including factories, raw material suppliers and freight forwarding companies
- Managed all domestic development and production operations
- Worked closely with inventory teams to ensure efficient restocking of low inventory
- Copywriter and content creator for website product descriptions
- Collaborate with the product team on photo shoots
Product Development Manager
DC Shoes Inc.
05.2007 - 07.2010
- Managed the men’s and women’s woven product categories, overseeing a team of 3 direct reports to ensure efficient development and execution
- Led the development of initial sample execution through TOPs stage, ensuring timely and accurate production transitions
- Daily communication with vendors
- Traveled bi-annually to China to meet with vendors for sample review meetings, visit factory and walk production lines
- Managed the coordination and ordering of SMS lines for sales meetings and reps
- Negotiated costs and MOQ with vendors to meet Gross Margin goals
Education
Associate of Arts - Design And Merchandising
FIDM
Los Angeles, CA06-1995
Skills
- Product Development / Design / Merchandising
- Adobe Suite / Illustrator / Photoshop / Acrobat
- Base Camp Project Management System
- Full Circle Product Management System
- MS Office Suite
- Google Workspace
- Dropbox Data Management
Languages
Spanish
Native or Bilingual
Timeline
Product Development Manager
Blenders Eyewear
04.2023 - Current
Sr. Product Development Manager
PrAna
11.2014 - 11.2021
Product Manager
Graced By Grit
10.2012 - 10.2014
Product Development Manager
DC Shoes Inc.
05.2007 - 07.2010
Associate of Arts - Design And Merchandising
FIDM
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