Luis Ahumada
Fountain Valley,CA
Summary
Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.
Overview
9
9
years of professional experience
Work History
Email Marketing Manager
Professional Development Institute
Irvine, California
06.2024 - Current
- Developed targeted email marketing campaigns to engage diverse customer segments.
- Analyzed campaign performance data to refine email strategies and improve engagement.
- Managed subscriber lists, ensuring accuracy and compliance with data regulations.
- Conducted A/B testing on subject lines and content for optimal open rates.
- Coordinated with sales teams to align email marketing initiatives with product launches.
- Implemented automation tools to streamline email workflows and enhance efficiency.
- Trained junior staff on best practices in email marketing and campaign management.
- Tracked user interactions within each campaign and analyzed results to identify trends.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Provided reports on key metrics such as delivery rate, open rate, click-through rate.
- Collaborated with design team to create visually appealing emails.
- Maintained a database of subscribers by collecting information from various sources.
- Optimized click-through rates and open rates through A and B testing.
- Implemented automation strategies to improve customer retention rate.
- Created email templates, subject lines, and content for promotional emails.
- Generated ideas for new campaigns based on customer insights gathered from previous campaigns.
- Reviewed competitor's email strategy and identified areas for improvement.
- Developed email marketing campaigns to increase brand awareness and engagement.
Defensive Coordinator
Godinez Fundamental High School
Santa Ana, California
01.2021 - Current
- Developed game strategies to enhance team performance and competitive edge.
- Analyzed opponent tactics to identify weaknesses and inform game planning.
- Led staff meetings to discuss strategy adjustments and player development.
- Collaborated with head coach on overall team strategy and game execution.
- Hired and managed multiple assistant coaches to work with defensive line, linebackers and defensive back players.
- Participated in fundraising events related to the football program.
- Performed administrative duties such as budgeting or scheduling travel arrangements when necessary.
Marketing Coordinator
Professional Development Institute
Irvine, California
04.2024 - 06.2024
- Coordinated marketing campaigns across various digital platforms.
- Developed engaging content for social media and email newsletters.
- Assisted in market research to identify trends and customer needs.
- Maintained marketing database and tracked campaign performance metrics.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Updated databases with customer information collected from various sources.
- Delivered administrative support services to improve marketing efforts.
Marketing Assistant
Professional Development Institue
Irvine, California
08.2023 - 05.2024
- Conducted market research to identify trends and opportunities.
- Provided administrative support to the Marketing Manager on a daily basis.
- Responded promptly to customer inquiries via phone calls and emails while maintaining a friendly attitude.
- Assisted with copywriting, artwork and web workflow to facilitate print and digital marketing communications.
Special Education Instructional Assistant
Irvine Unified School District
Irvine, California
03.2016 - 07.2023
- Collaborated with staff to implement behavioral management strategies effectively.
- Assisted teachers in developing individualized education plans for students.
- Supported students with special needs in daily classroom activities.
Assistant Track and Field Coach
Irvine High School
Irvine, California
01.2017 - 05.2023
- Coordinated practice schedules and monitored athlete attendance regularly.
- Organized team meetings to discuss goals, progress, and improvements.
- Collaborated with head coach in planning competitive events and meets.
- Managed budgeting activities related to equipment purchases or facility maintenance.
Education
Master of Science - Digital Marketing
California State Polytechnic University, Pomona
Pomona, CA08-2025
Bachelor of Arts - History
Southern New Hampshire University
Hooksett, NH06-2023
Bachelor of Arts - History
Irvine Valley College
Irvine, CA05-2018
Skills
- Email marketing
- Data analysis
- Content creation
- Social media management
- Digital campaign coordination
- Market research
- Team collaboration
- Subscriber engagement
- Segmentation techniques
- Email analytics
- Social media integration
- Email design
- A and B testing
- Campaign strategy
- Team management
- Team building
- Attention to detail
- Flexible and adaptable
Languages
English
Full Professional
Spanish
Full Professional
References
References available upon request.
Timeline
Email Marketing Manager
Professional Development Institute
06.2024 - Current
Marketing Coordinator
Professional Development Institute
04.2024 - 06.2024
Marketing Assistant
Professional Development Institue
08.2023 - 05.2024
Defensive Coordinator
Godinez Fundamental High School
01.2021 - Current
Assistant Track and Field Coach
Irvine High School
01.2017 - 05.2023
Special Education Instructional Assistant
Irvine Unified School District
03.2016 - 07.2023
Master of Science - Digital Marketing
California State Polytechnic University, Pomona
Bachelor of Arts - History
Southern New Hampshire University
Bachelor of Arts - History
Irvine Valley College
Similar Profiles
Angela JankovskaAngela Jankovska
Full Sales Cycle B2B/ Head of Sales Unit at Leoron Professional Development InstituteFull Sales Cycle B2B/ Head of Sales Unit at Leoron Professional Development Institute
KELLY TROYKELLY TROY
Physical Evaluation Board Officer (PEBLO) at Professional Performance Development Group, Inc.Physical Evaluation Board Officer (PEBLO) at Professional Performance Development Group, Inc.
Thoko MogakaneThoko Mogakane
Data Capturer at Foundation for Professional DevelopmentData Capturer at Foundation for Professional Development
Eliot Ludwig MauldinEliot Ludwig Mauldin
Social Media Manager at The Ria PizzeriaSocial Media Manager at The Ria Pizzeria
Ashton NguyenAshton Nguyen
Field Service Engineer at Thermo Fisher Scientific Inc.Field Service Engineer at Thermo Fisher Scientific Inc.