Luis Bustamante

• Driving user experience enhancements through targeted product and visual design efforts.
  Crafted strategic plans to elevate creativity across projects and initiatives.
  Partnering with multidisciplinary teams to execute effective design implementations.
  Utilizing user insights to guide design revisions and foster innovation.
• AI tools advocate.

Tampa chapter www.ixdatampa.org

As a chapter leader at IxDA, I am part of a dynamic team responsible for planning and executing various design-centric events. IxDA is a global network dedicated to the professional practice of Interaction Design.
• Organize up to three major design-centric events annually, managing everything from concept to execution. (Design portfolio reviews, Resume reviews & 1:1 Interview practice).
• Collaborate closely with fellow co-leaders in planning and supporting their events, ensuring a successful and diversified event calendar.
• Recruit and coordinate volunteers for logistical support during events, optimizing for efficiency and quality.
• Forge partnerships with other design organizations and cultivate long-term relationships with corporate sponsors and venue providers.
• Manage social media and event platforms, such as Facebook, Twitter, and Eventbrite, to maximize community engagement and information sharing.

• Working as a Senior/Lead User experience & product design Consultant (Part time and Full time temp. projects) for Wexford.llc, Ai startups, tech companies and Design agencies.

Pro-bono work

• Providing guidance, support, and expertise to individuals seeking to develop their skills and advance their careers in the field of design & strategy.
•Offering valuable insights and practical advice based on his extensive experience in the industry. Helping mentees navigate challenges, refine their design thinking, and improve their problem-solving abilities.
• Fostering a positive and collaborative learning environment, actively listening to mentees' concerns and goals, and tailoring his mentorship approach to meet their specific needs. Through constructive feedback, ongoing mentorship sessions, and sharing of industry best practices.
• Empower mentees to grow both professionally and personally, ultimately helping them become successful in their own professions.

• Led UX strategy development for Four Seasons Yachts, optimizing the customer journey.
• Managed the e-commerce UX enhancements for Mayo Clinic Press, after evaluating 10 of the current subpages with emphasis in heuristics of the PDP, PLP, Checkout, & Payment process delivering a list of enhancements.
• Recommended UX optimizations for 12 of McCormick's global and internal sites, leveraging stakeholders interviews data from the 5 global regions aiming to increase by 20% the user engagement.
• Defined 4+ personalization strategies in customer experience (CX) for Mayo Clinic, resulting in tailored user engagements.
• Collaborated with multidisciplinary teams, including Strategy Directors, Product Owners, and Creatives (UI, animation, and copywriting). Mentoring and guiding teams of 2-4 designers.

• Spearheaded the UX design for Google NEST RENEW Premium service webpage, resulting in a projected 40% increase in conversion rates and a estimated 25% decrease in bounce rate, leading to significant revenue growth.
• Managed the redesign of the 2nd version of the Chromebooks for Gaming landing page, aligning with brand and user needs.
• Orchestrated 10+ iterations of the design experiments around the Google Chrome download landing page and the successful implementation of the Privacy Sandbox website, achieved remarkable improvements in accessibility score and user satisfaction.
• Collaborated on projects with the luxury brand Hublot in the UK, optimizing the current Web site design system to reduce friction points and align 100% with the brand identity across active touch-points.
• Fostered a collaborative environment within 2+ multidisciplinary teams of Visual Designers and Developers.
• Elevated the leadership role, mentoring and guiding design teams of 4-6 members, contributing to the professional development and the overall quality of work.

• Led the UX design team of MetLife's - Provida pension mobile app, deeply rooted in Agile methodologies and design thinking, delivering a iOS/Android App raising the NPS score by 30 points in just 6 months after launch.
• Coordinated real estate internal platform projects (0 to 1) for Coldwell Banker and Zaplabs across the US.
• Outperformed in UX research, feeding actionable insights into the ideation and feature development process to meet stakeholder objectives.
• Committed to delivering high-quality wireframes, supplying clear and concise definitions that guided development teams toward successful implementations.

• Orchestrated and facilitated 8+ on-site LAB UX research sessions, gathering actionable insights to validate and refine design concepts; resulting in a 25% increased engagement and a 20% boost in conversion rates.
• Championed user testing initiatives, critically evaluating the efficacy the design choices.
• Offered Consultancy on new feature definitions, steering the project in alignment with business goals.
• Delivered expertise on information architecture, aiding the development teams in creating intuitive user interfaces.
• Crafted visual guidelines and design systems to standardize the look and feel across digital products.
• Implemented Design Sprints and other collaborative design processes with third-party companies, resulting in a 50% reduction in development time and a 20% improvement in product quality.
• Enforced stringent quality assurance protocols to maintain the highest design standards in the final products.
• Performed exceptionally in a dual role that melded consultancy and leadership. Guiding feature definitions and in laying down the architecture for future projects.

• Established cutting-edge design principles to craft user interfaces for Android, iOS, and web-based platforms, resulting in a 30% reduction in user errors and a 40% increase in overall user engagement.
• Conducted continuous research and gathered feedback through 4 main client service channels such as phone, chat, email, and direct interactions.
• Translated deep insights into client needs and challenges into user-centered designs that genuinely fulfill client requirements.
• Streamlined design workflow and introduced collaborative tools, resulting in a 40% increase in team productivity and a 50% decrease in design iteration cycles.
• Excelled in a role that combined design, research, and leadership. With a unique approach of continuously engaging with customer service channels ensured a data-driven understanding of client needs.

• Designed and developed 10+ different projects of visual identity, motion graphics, social media, product design and photography.

• Collaborated with visual and user experience designers across startup projects in the US and EMEA, delivering effective user experience flows, wireframes, and interfaces that addressed clients' unique challenges.
• Partnered closely with product owners to gain comprehensive insights into complex business requirements, enabling the delivery of bespoke solutions that resonated with clients' unique product offerings.
• Provided developers with assets and guidelines, ensuring the designs' high quality and accurate implementation.

• Spearheaded the development of new jewelry as a In-house designer.
• Innovated in packaging, product photography and branding design for the products produced.
• Orchestrated social media management initiatives, driving engagement and expanding brand reach; implemented strategic content plans resulting in a 50% increase in followers and a 20% growth in online sales.