Luis cruz
Somerset,MA
Summary
Results-driven Business Development Manager and Foodservice Sales Professional with nearly 30 years of experience in restaurant operations, territory management, and strategic account development. Skilled in securing high-value business and cultivating long-term partnerships across Rhode Island, Massachusetts, and Connecticut. Committed to personal growth and development, with a published book in 2016.
Overview
31
31
years of professional experience
Work History
Business Development Manager
Gordon Food Service
Taunton, MA
02.2025 - Current
-Drive new business initiatives throughout Rhode Island and Southern Massachusetts focusing on independent restaurants, regional chains, and multi-unit operators.
-Secured multiple Boston and Connecticut-area accounts generating over $1.5 million in annual sales.
-Leveraged tiered rebate programs and fixed-margin agreements to win business from established competitors.
Area Sales Manager
Performance Food Service
Taunton, MA
09.2020 - 02.2025
-Managed a Rhode Island territory generating more than $3 million in annual sales while serving as a trusted advisor to over 30 restaurant accounts.
-Earned The Circle of Excellence Award in 2022 for outstanding performance and customer partnership.
General Manager
Bertucci's Pizzeria and Restaurant
Hingham, MA
02.2011 - 10.2020
-Directed all aspects of restaurant operations, including financial performance, staffing, guest satisfaction, training, and P&L accountability.
General Manager
Domino's Pizza
Fall River, MA
01.1995 - 01.2005
-Led restaurant operations, ensuring efficiency and high standards of service.
-Achieved 13/13 Club status, securing $13k weekly for 13 consecutive weeks, reflecting exceptional performance in the late 90s.
Education
Some College (No Degree) -
Bridgewatger State College
Bridgewater, MaSkills
- Bilingual Communication
- New Account Acquisition
- Territory Management
- Foodservice Distribution
- Multi-Unit Account Development
- Strategic Negotiation
- Restaurant Operations
- Consultative Selling
- Revenue Growth
- Account Management
- Contract Negotiation
Timeline
Business Development Manager
Gordon Food Service
02.2025 - Current
Area Sales Manager
Performance Food Service
09.2020 - 02.2025
General Manager
Bertucci's Pizzeria and Restaurant
02.2011 - 10.2020
General Manager
Domino's Pizza
01.1995 - 01.2005
Some College (No Degree) -
Bridgewatger State College