
• Drove sales growth through assigned electrical and lighting distribution partners by delivering product education, strengthening positioning, and promoting value-driven solutions.
• Developed and maintained strong, long-term relationships with electrical contractors to support project influence, product preference, and brand loyalty.
• Conducted in-person sales visits, jobsite walk-throughs, and product demonstrations with contractors and distributor teams.
• Generated and followed up on project leads to drive demand through distribution and convert contractor interest into confirmed orders.
• Provided accurate pricing, quoting guidance, cross-references, and product recommendations aligned with project needs and specifications.
• Worked closely with manufacturer reps, product managers, and internal support to ensure proper product selection, availability, and delivery timelines.
• Stayed current with lighting technology, controls, energy codes, rebate incentives, and market trends to position as a trusted lighting resource.
• Represented the company at distributor counter days, trainings, trade shows, and contractor events to drive brand awareness and product education.
• Developed and implemented customer development strategies that enhanced customer relationships, resulting in a 250% increase in service sales within 12 months.
• Implemented innovative customer engagement initiatives that drove market development, resulting in a 250% increase in service sales within the first year.