Luis Sierraalta
Pembroke Pines,FL
Summary
Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Productive Founder with 13 years of comprehensive experience generating investor funding, developing customer bases and handling diverse leadership functions. Growth-oriented leader dedicated to developing companies from within. Committed to achieving both short and long-term business objectives in complex and evolving environments.
Overview
24
24
years of professional experience
Work History
Founder and CEO
Hoop Pharma
Miami, Florida
01.2015 - Current
- Negotiated and approved contracts between company and distributors, suppliers and other external entities.
- Established and oversaw strategic business actions and streamlined operations.
- Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
- Determined revenue and profit impacts of market strategies and led business direction toward profitable channels.
- Checked financial reports to confirm financial soundness and good operating margin.
- Conducted presentations to outside groups to drive programs, policies and company objectives.
Co-Founder and Director
Laboratorios Remeny C.A / Remeny Pharmaceuticals
Miami, FL
01.2011 - Current
- Devised organizational vision, mission and foundational structure to facilitate early growth.
- Approved and negotiated contracts with distributors and suppliers.
- Analyzed operations to evaluate company performance, determining areas of potential improvement.
- Delivered speeches and attended industry conferences to promote company image and engage with buyers.
- Delegated assignments and responsibilities to department heads and supervisors.
- Solved organizational and departmental problems by implementing successful corrective action plans.
- Conferred with staff, board members and officials to coordinate activities, resolve problems and discuss issues.
- Hired and trained new department managers to increase team oversight and productivity.
- Developed long-range plans for business growth, resulting in 200% increase in annual sales.
Marketing Manager
Bayer Pharmaceuticals
05.2007 - 09.2011
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Worked with management team to oversee and monitor marketing strategy.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Collected and analyzed market research data for use in forecasting.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Cardiovascular Product Manager
Novartis Pharmaceuticals
01.2005 - 05.2007
- Collaborated with marketing team and functional management to achieve business and marketing strategy objectives.
- Supported new business development by designing appealing product sales promotions.
- Defined and implemented cost reduction strategies throughout product development lifecycle to maximize profitability.
- Collected and analyzed market research data for use in forecasting.
- Coordinated marketing events for showcasing product and service offerings.
- Marketed products and services at tradeshows and promotional events.
- Prepared marketing campaign budgets with finance personnel.
- Supervised creation of marketing materials and collateral.
Customer Relationship Manager
Novartis Pharmaceuticals
07.2004 - 11.2005
- Answered customer queries and handled complaints.
- Reviewed customer surveys and evaluations and made necessary adjustments to improve satisfaction.
- Planned strategies designed to attract customers and boost loyalty.
- Prepared new ideas, proposals and testing strategies to promote company productivity.
- Collected customer payments, handled exchanges and issued appropriate refunds.
- Decided on final CRM structure and architecture to capture crucial sales funnel information.
- Segmented customer database for targeted marketing activities.
- Utilized budgeting and forecasting techniques to decrease costs and expenditures.
- Coached, developed and motivated team to achieve revenue goals.
Medical Sales Delegate
Novartis Pharmaceuticals
01.2002 - 12.2004
- Developed key customer relationships to increase sales.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Presented products and services to prospective and existing customers to meet client needs.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Created successful strategies to develop and expand customer sales.
- Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
- Drove substantial sales through suggestive selling and by promoting add-on purchases.
- Developed targeted lists and new business opportunities, accelerating sales process to achieve results.
- Leveraged CRM system to manage sales activities and track sales performance.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Air Ambulance Emergency Physician
Ballpont Ambulances
Caracas, Venezuela
04.2000 - 03.2002
- National Air Ambulance Critical Patients Transfers.
- Conducted post stabilization procedures which include referral to specialists, migration to hospital rooms or discharge.
- Evaluated patient's response to treatment, implementing needed adjustments.
- Responded to emergency situations with speed, expertise and level-headed approaches to provide optimal care, support and life-saving interventions.
- Administered oral, IV and intra-muscular medications and monitored patient reactions.
Obstetrics & Gynecology Physician Resident
Hospital "Materno Infantial Caricuao"
Caracas Venezuela
01.2001 - 01.2002
- Postgraduate: Programmed Residence in Gynecology-Obstetrics.
- Treated diseases of female reproduction system.
- Performed cesarean sections to preserve patients' health and deliver babies safely.
- Explained procedures and test results of prescribed treatments to patients.
- Collaborated with nurses and other medical professionals to deliver top-of-the-line care to every patient.
- Helped conferences with patients to provide both emotional and medical support.
Emergency Room Physician
Unidad Medico Quirurgica Caracas
Caracas Venezuela
01.2001 - 01.2002
- Handled large caseloads, long hours and various shifts from early morning to late evening.
- Ordered and executed diagnostic tests and analyzed diagnostic images to investigate patient conditions.
- Appropriately diagnosed and treated [Number] patients daily in emergency care settings.
- Analyzed records, exam data and test results to inform diagnoses.
Obstetrics & Gynecology Physician Resident
Hospital General Guatire / Guarenas
Caracas, Venezuela
01.2001 - 01.2002
- Programmed Residence in Gynecology-Obstetrics.
- Patiently explained prescribed procedures and discussed test results with patients and family members.
- Provided medical care to patients as directed by attending physician on duty.
- Provided patient diagnosis, test evaluation and treatment under strict time constraints.
- Interviewed patients about symptoms and conducted thorough physical examinations.
- Ordered laboratory tests and imaging scans to complete further investigations.
Emergency Room Physician
Hospital Vista California
Caracas, Venezuela
01.2001 - 01.2002
- Led efforts to resuscitate patients using CPR techniques and defibrillator paddles.
- Ordered and executed diagnostic tests and analyzed diagnostic images to investigate patient conditions.
- Appropriately diagnosed and treated [Number] patients daily in emergency care settings.
- Discussed patient treatment plans with physicians and medical professionals.
- Evaluated patient vital signs and laboratory data to address needs and provide emergency intervention.
- Directed and delegated workflow of nurses and residents.
Hospital Physician Resident
Santa Sofia Clinic
Caracas, Venezuela
01.2000 - 01.2001
- Provided health education to patients, families and colleagues.
- Examined patients and recorded medical histories to use in health assessments and help determine conditions.
- Monitored patients with acute conditions for changes, improvements or need for intervention.
- Provided patient diagnosis, test evaluation and treatment under strict time constraints.
- Prescribed medications and advised patients about dosage, schedule and possible side effects.
- Interviewed patients about symptoms and conducted thorough physical examinations.
- Ordered laboratory tests and imaging scans to complete further investigations.
- Evaluated nursing notes to confirm accuracy of care provided and patient responses.
House Physician Ostetrics/Gynecologist / Ortopedic
Medical Center "Centro Medico La Trinidad"
Caracas, Venezuela
04.1999 - 06.2000
- Expositions and speeches at Institutes and Schools
- Collaborated with other healthcare professionals to provide comprehensive patient care.
- Obtained and recorded patients' medical histories and treatment progress for optimal treatment planning.
- Provided health education to patients, families and colleagues.
- Examined patients and recorded medical histories to use in health assessments and help determine conditions.
- Recorded patients' medical history, vital statistics and test results in electronic medical records.
- Prescribed medications and advised patients about dosage, schedule and possible side effects.
- Interviewed patients about symptoms and conducted thorough physical examinations.
Hospital Physician Head
Turgua Hospital
El Hatillo, Venezuela
04.1999 - 04.2000
- Oversaw day-to-day practice functions, patient care, medical and administrative staff and business activities.
- Improved clinical quality by analyzing performance metrics, patient outcomes and delivery of care.
- Collaborated with other healthcare professionals to provide comprehensive patient care.
- Prescribed medications or treatment regimens to address patient conditions.
- Worked with patients and families to design care plans.
- Ordered and interpreted results of laboratory tests and radiographs.
- Directed and delegated workflow of nurses and residents.
- Immunized patients to reduce transmission of preventable diseases.
Education
Family Practitioner - Nursing
Miami Regional University
01.2025
Leadership And Innovation - Business Management
Massachusetts Institute of Technology
Cambridge, MA04.2022
Courses: Nutrition / Life Span Development / Stadistics - General Studies
Keiser University
Pembroke Pines, FL04.2018
MBA - Marketing
Universidad Metropolitana
01.2005
MBA - Business Management
Universidad Metropolitana
01.2004
Master of Science - Medical Doctor Surgeon
Medical School "Universidad Central De Venezuela"
01.1999
High School Diploma -
Colegio Santiago De Leon De Caracas
Caracas Venezuela04.1989
Colegio Loyola Gumilla
01.1986
Glencliff Elementary School
01.1981
Colegio Loyola Gumilla
01.1979
Skills
- Entrepreneurial and Innovative
- Financial Management
- Goal Setting
- Contract Negotiation
- Investor Relations
- Business Planning
- Talent Acquisition
- Team Building
- Start-Up Operations
- Organizational Structuring
- Operational Analysis
- Strategic Planning and Execution
- Executive Leadership
- Integrity and Transparency
- Team Leadership
Additional Information
- International Leadership Program (Caracas, November 2008) “IMS System 400” (Marketing and Financial Business unit management) (Mexico, September 2006) The Magic of the presentations (Caracas, September 2008) Emotional intelligence and Communications skills (Caracas, October 2007) Coaching and Communications skills (Mexico, September 2006) Novartis Marketing College. C4 Insights & Consumer Marketing Mix and Execution (Mexico, September 2006) Commercial Leadership Development Program. (Novartis high potential talents) (Miami - Venezuela, March - December 2006) IESA. Development Program in Business Abilities, (October 2004) Problems and Conflict Management (July, 2004) Minimex “Marketing Launches” (Ecuador, May 2004) Introduction of Ethical Pharmaceutical Products. (IMS, Nov 2003). Management Program “VALA”. (Universidad Metropolitana, March 2004 ”IMS System 100” (Product Launch Strategy). (IMS, Abril 2004) INTE, IMS. (IMS, March 2004) Methods in the Design of Scientific Investigations. (U.C.V) March-July 2002 (Attended and approved). Course in Ginecology-Obstetric (Maternidad Concepción Palacios). July 2001. (Attended & Approved). Maternal and Fetal Health. (Universidad Autónoma de Barcelona, España). Nov 2000. (Attended & Approved). Cardio-Pulmonary Resuscitation Intensive Course. (Centro Médico Docente La Trinidad). August 1999. Congresses Attended (Participant as a MD) . 1st Neonatology National Congress, (Caracas) November 2001 . XXVI “Venezuelan Surgery Congress” VII International Symposium in Tiroid Surgical Pathology. VIII Annual Meeting in Endoscopic Surgery. March 2001. . IV Scientific Medical Journeys in School “J. M. Vargas.” Nov 1997. . “Excersise and Health”. (Clínica El Avila). April 1996 . X Scientific Journeys at “Hospital Vargas de Caracas”. April 1995. Clinical Study Research Project in the “XXVI Venezuelan Congress of Surgery”. March 2001 “Metastasectomía de Presentaciones infrecuentes Reporte de 4 casos”
Languages
Spanish
Native/ Bilingual
English
Full Professional
Affiliations
- Business Ministry Leader Full Life Church (Hollywood, Florida)
- Cristian Leader Full Life Church: 6411 Taft St, Hollywood, Fl, 33024
- Journalist of FIM (International Motorcycling Federation)
- Journalist of Husky Park TV (online motocross channel)
- Soccer Runner Up Champion (Pembroke Pines, Florida - Veterans League 2019)
- Venezuelan National Motocross Runner Up Champion 2010 (Cat: mx1nov)
- Venezuelan National Supercross Champion 2006 (Enduro Category)
Timeline
Founder and CEO
Hoop Pharma
01.2015 - Current
Co-Founder and Director
Laboratorios Remeny C.A / Remeny Pharmaceuticals
01.2011 - Current
Marketing Manager
Bayer Pharmaceuticals
05.2007 - 09.2011
Cardiovascular Product Manager
Novartis Pharmaceuticals
01.2005 - 05.2007
Customer Relationship Manager
Novartis Pharmaceuticals
07.2004 - 11.2005
Medical Sales Delegate
Novartis Pharmaceuticals
01.2002 - 12.2004
Obstetrics & Gynecology Physician Resident
Hospital "Materno Infantial Caricuao"
01.2001 - 01.2002
Emergency Room Physician
Unidad Medico Quirurgica Caracas
01.2001 - 01.2002
Obstetrics & Gynecology Physician Resident
Hospital General Guatire / Guarenas
01.2001 - 01.2002
Emergency Room Physician
Hospital Vista California
01.2001 - 01.2002
Air Ambulance Emergency Physician
Ballpont Ambulances
04.2000 - 03.2002
Hospital Physician Resident
Santa Sofia Clinic
01.2000 - 01.2001
House Physician Ostetrics/Gynecologist / Ortopedic
Medical Center "Centro Medico La Trinidad"
04.1999 - 06.2000
Hospital Physician Head
Turgua Hospital
04.1999 - 04.2000
Family Practitioner - Nursing
Miami Regional University
Leadership And Innovation - Business Management
Massachusetts Institute of Technology
Courses: Nutrition / Life Span Development / Stadistics - General Studies
Keiser University
MBA - Marketing
Universidad Metropolitana
MBA - Business Management
Universidad Metropolitana
Master of Science - Medical Doctor Surgeon
Medical School "Universidad Central De Venezuela"
High School Diploma -
Colegio Santiago De Leon De Caracas
Colegio Loyola Gumilla
Glencliff Elementary School
Colegio Loyola Gumilla
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