Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Luis Sierraalta

Luis Sierraalta

Physician
Pembroke Pines,FL

Summary

High experience in patient orientation from the human, clinical point of view and in the pharmacological area. Productive Founder with 13 years of comprehensive experience generating investor funding, developing customer bases and handling diverse leadership functions .Devoted to giving every customer a positive and memorable experience. Strong worth ethic, adaptability and exceptional interpersonal skills. Productive Growth-oriented leader dedicated to developing companies from within. Committed to achieving both short and long-term business objectives in complex and evolving environments. Confident Resident / House Physician committed to the welfare of patients and using both treatment and preventive teaching measures to ensure optimal health of individuals. Expert in Emergency Hospital Management. Hardworking employee with customer service, multitasking and time management abilities. Goal-oriented Founder with 18 years of extensive experience securing funding, locating resources and marketing brand. Polished in transferring ideas into actionable plans and developing budget and finance strategies. Ethical leader possessing innovative problem-solving skills and outstanding articulate communication abilities.

Overview

24
24
years of professional experience

Work History

Founder and CEO

Hoop Pharma
Miami, Florida
01.2015 - Current
  • Founder and CEO
  • Negotiated and approved contracts between company and distributors, suppliers and other external entities.
  • Established and oversaw strategic business actions and streamlined operations.
  • Drove company vision with collaborative employee engagement techniques and strategic leadership.
  • Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
  • Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
  • Increased productivity by creating new policies, objectives and procedures to streamline operations.
  • Monitored company performance by measuring and analyzing results and minimizing impact of variances.
  • Determined revenue and profit impacts of market strategies and led business direction toward profitable channels.
  • Checked financial reports to confirm financial soundness and good operating margin.
  • Conducted presentations to outside groups to drive programs, policies and company objectives.
  • Reviewed employee reports before submission to recommend changes or give approval.
  • Conducted thorough interview processes to appoint new department heads.

Marketing Manager

Bayer Pharmaceuticals
05.2007 - 09.2011
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Worked with management team to oversee and monitor marketing strategy.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Collected and analyzed market research data for use in forecasting.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.

Cardiovascular Product Manager

Novartis Pharmaceuticals
01.2005 - 05.2007
  • Collaborated with marketing team and functional management to achieve business and marketing strategy objectives.
  • Supported new business development by designing appealing product sales promotions.
  • Defined and implemented cost reduction strategies throughout product development lifecycle to maximize profitability.
  • Collected and analyzed market research data for use in forecasting.
  • Coordinated marketing events for showcasing product and service offerings.
  • Marketed products and services at tradeshows and promotional events.
  • Prepared marketing campaign budgets with finance personnel.
  • Supervised creation of marketing materials and collateral.

Customer Relationship Manager

Novartis Pharmaceuticals
07.2004 - 11.2005
  • Answered customer queries and handled complaints.
  • Reviewed customer surveys and evaluations and made necessary adjustments to improve satisfaction.
  • Planned strategies designed to attract customers and boost loyalty.
  • Prepared new ideas, proposals and testing strategies to promote company productivity.
  • Collected customer payments, handled exchanges and issued appropriate refunds.
  • Decided on final CRM structure and architecture to capture crucial sales funnel information.
  • Segmented customer database for targeted marketing activities.
  • Utilized budgeting and forecasting techniques to decrease costs and expenditures.
  • Coached, developed and motivated team to achieve revenue goals.

Medical Sales Delegate

Novartis Pharmaceuticals
01.2002 - 12.2004
  • Developed key customer relationships to increase sales.
  • Answered product questions with up-to-date knowledge of sales and promotions.
  • Presented products and services to prospective and existing customers to meet client needs.
  • Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
  • Created successful strategies to develop and expand customer sales.
  • Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
  • Drove substantial sales through suggestive selling and by promoting add-on purchases.
  • Developed targeted lists and new business opportunities, accelerating sales process to achieve results.
  • Leveraged CRM system to manage sales activities and track sales performance.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Identified customer needs by asking questions and advising on best solutions.
  • Listened to customer needs to identify and recommend best products and services.

Hospital Director

Turgua Hospital
El Hatillo, Venezuela
04.1999 - 12.2002
  • Oversaw day-to-day practice functions, patient care, medical and administrative staff and business activities.
  • Improved clinical quality by analyzing performance metrics, patient outcomes and delivery of care.
  • Collaborated with other healthcare professionals to provide comprehensive patient care.
  • Implemented cost control policies to limit excessive or unmanaged spending by various teams.
  • Conducted public relations activities on behalf of facility to promote medical services.
  • Represented company professionally when engaging with public and government agencies.
  • Directed and delegated workflow of nurses and residents.
  • Improved financial effectiveness by informing and advising board members of current trends, issues and activities.
  • Chaired staff meetings, providing status updates on key activities to clinical management.
  • Prepared informative manuals and training guides to assist with successful management of healthcare system.

Air Ambulance Emergency Physician

Ballpont Ambulances
Caracas, Venezuela
04.2000 - 03.2002
  • National Air Ambulance Critical Patients Transfers.
  • Conducted post stabilization procedures which include referral to specialists, migration to hospital rooms or discharge.

Obstetrics & Gynecology Physician Resident

Hospital "Materno Infantial Caricuao"
Caracas Venezuela
01.2001 - 01.2002
  • Postgraduate: Programmed Residence in Gynecology-Obstetrics.
  • Treated diseases of female reproduction system.
  • Performed cesarean sections to preserve patients' health and deliver babies safely.
  • Explained procedures and test results of prescribed treatments to patients.
  • Collaborated with nurses and other medical professionals to deliver top-of-the-line care to every patient.
  • Helped conferences with patients to provide both emotional and medical support.

Emergency Room Physician

Unidad Medico Quirurgica Caracas
Caracas Venezuela
01.2001 - 01.2002
  • Handled large caseloads, long hours and various shifts from early morning to late evening.
  • Ordered and executed diagnostic tests and analyzed diagnostic images to investigate patient conditions.
  • Appropriately diagnosed and treated [Number] patients daily in emergency care settings.
  • Analyzed records, exam data and test results to inform diagnoses.

Obstetrics & Gynecology Physician Resident

Hospital General Guatire / Guarenas
Caracas, Venezuela
01.2001 - 01.2002
  • Programmed Residence in Gynecology-Obstetrics.
  • Patiently explained prescribed procedures and discussed test results with patients and family members.
  • Provided medical care to patients as directed by attending physician on duty.
  • Provided patient diagnosis, test evaluation and treatment under strict time constraints.
  • Interviewed patients about symptoms and conducted thorough physical examinations.
  • Ordered laboratory tests and imaging scans to complete further investigations.

Emergency Room Physician

Hospital Vista California
Caracas, Venezuela
01.2001 - 01.2002
  • Led efforts to resuscitate patients using CPR techniques and defibrillator paddles.
  • Ordered and executed diagnostic tests and analyzed diagnostic images to investigate patient conditions.
  • Appropriately diagnosed and treated [Number] patients daily in emergency care settings.
  • Discussed patient treatment plans with physicians and medical professionals.
  • Evaluated patient vital signs and laboratory data to address needs and provide emergency intervention.
  • Directed and delegated workflow of nurses and residents.

Hospital Physician Resident

Santa Sofia Clinic
Caracas, Venezuela
01.2000 - 01.2001
  • Provided health education to patients, families and colleagues.
  • Examined patients and recorded medical histories to use in health assessments and help determine conditions.
  • Monitored patients with acute conditions for changes, improvements or need for intervention.
  • Provided patient diagnosis, test evaluation and treatment under strict time constraints.
  • Prescribed medications and advised patients about dosage, schedule and possible side effects.
  • Interviewed patients about symptoms and conducted thorough physical examinations.
  • Ordered laboratory tests and imaging scans to complete further investigations.
  • Evaluated nursing notes to confirm accuracy of care provided and patient responses.

House Physician Ostetrics/Gynecologist / Ortopedic

Medical Center "Centro Medico La Trinidad"
Caracas, Venezuela
04.1999 - 06.2000
  • Expositions and speeches at Institutes and Schools
  • Collaborated with other healthcare professionals to provide comprehensive patient care.
  • Obtained and recorded patients' medical histories and treatment progress for optimal treatment planning.

  • Provided health education to patients, families and colleagues.
  • Examined patients and recorded medical histories to use in health assessments and help determine conditions.
  • Recorded patients' medical history, vital statistics and test results in electronic medical records.
  • Prescribed medications and advised patients about dosage, schedule and possible side effects.
  • Interviewed patients about symptoms and conducted thorough physical examinations.

Education

Family Practitioner - Nursing

Miami Regional University
01.2025
  • A Grade Honor

Leadership And Innovation - Business Management

Massachusetts Institute of Technology, Cambridge, MA
04.2022

Courses: Nutrition / Life Span Development / Stadistics - General Studies

Keiser University, Pembroke Pines, FL
04.2018
  • A-B Honor Roll

MBA - Marketing

Universidad Metropolitana
01.2005
  • 2005 - Honor Roll
  • Graduated summa cum laude

MBA - Business Management

Universidad Metropolitana
01.2004
  • 2004 - Honor Roll
  • Graduated magna cum laude

Master of Science - Medical Doctor Surgeon

Medical School "Universidad Central De Venezuela"
01.1999
  • Sports Award Recipient

High School Diploma -

Colegio Santiago De Leon De Caracas, Caracas Venezuela
04.1989

General average of

  • Top Ranked: 98%
  • 3.88 GPA

Glencliff Elementary School, Schenectady, NY
01.1981

approved until 3 Grade

Skills

  • Entrepreneurial and Innovative
  • Hospital and Patients Health Expert
  • Financial Management
  • Goal Setting
  • Contract Negotiation
  • Investor Relations
  • Business Planning
  • Talent Acquisition
  • Team Building
  • Start-Up Operations
  • Organizational Structuring
  • Operational Analysis
  • Strategic Planning and Execution
  • Executive Leadership
  • Integrity and Transparency
  • Emergency Care Management
  • Patient Condition Analysis
  • Medical Team Guidance
  • Test Results Analysis
  • Treatment Plan Creation
  • Good Work Ethic

Additional Information

  • International Leadership Program (Caracas, November 2008) “IMS System 400” (Marketing and Financial Business unit management) (Mexico, September 2006) The Magic of the presentations (Caracas, September 2008) Emotional intelligence and Communications skills (Caracas, October 2007) Coaching and Communications skills (Mexico, September 2006) Novartis Marketing College. C4 Insights & Consumer Marketing Mix and Execution (Mexico, September 2006) Commercial Leadership Development Program. (Novartis high potential talents) (Miami - Venezuela, March - December 2006) IESA. Development Program in Business Abilities, (October 2004) Problems and Conflict Management (July, 2004) Minimex “Marketing Launches” (Ecuador, May 2004) Introduction of Ethical Pharmaceutical Products. (IMS, Nov 2003). Management Program “VALA”. (Universidad Metropolitana, March 2004 ”IMS System 100” (Product Launch Strategy). (IMS, Abril 2004) INTE, IMS. (IMS, March 2004) Methods in the Design of Scientific Investigations. (U.C.V) March-July 2002 (Attended and approved). Course in Ginecology-Obstetric (Maternidad Concepción Palacios). July 2001. (Attended & Approved). Maternal and Fetal Health. (Universidad Autónoma de Barcelona, España). Nov 2000. (Attended & Approved). Cardio-Pulmonary Resuscitation Intensive Course. (Centro Médico Docente La Trinidad). August 1999. Congresses Attended (Participant as a MD) . 1st Neonatology National Congress, (Caracas) November 2001 . XXVI “Venezuelan Surgery Congress” VII International Symposium in Tiroid Surgical Pathology. VIII Annual Meeting in Endoscopic Surgery. March 2001. . IV Scientific Medical Journeys in School “J. M. Vargas.” Nov 1997. . “Excersise and Health”. (Clínica El Avila). April 1996 . X Scientific Journeys at “Hospital Vargas de Caracas”. April 1995. Clinical Study Research Project in the “XXVI Venezuelan Congress of Surgery”. March 2001 “Metastasectomía de Presentaciones infrecuentes Reporte de 4 casos”

Timeline

Founder and CEO - Hoop Pharma
01.2015 - Current
Marketing Manager - Bayer Pharmaceuticals
05.2007 - 09.2011
Cardiovascular Product Manager - Novartis Pharmaceuticals
01.2005 - 05.2007
Customer Relationship Manager - Novartis Pharmaceuticals
07.2004 - 11.2005
Medical Sales Delegate - Novartis Pharmaceuticals
01.2002 - 12.2004
Obstetrics & Gynecology Physician Resident - Hospital "Materno Infantial Caricuao"
01.2001 - 01.2002
Emergency Room Physician - Unidad Medico Quirurgica Caracas
01.2001 - 01.2002
Obstetrics & Gynecology Physician Resident - Hospital General Guatire / Guarenas
01.2001 - 01.2002
Emergency Room Physician - Hospital Vista California
01.2001 - 01.2002
Air Ambulance Emergency Physician - Ballpont Ambulances
04.2000 - 03.2002
Hospital Physician Resident - Santa Sofia Clinic
01.2000 - 01.2001
Hospital Director - Turgua Hospital
04.1999 - 12.2002
House Physician Ostetrics/Gynecologist / Ortopedic - Medical Center "Centro Medico La Trinidad"
04.1999 - 06.2000
Miami Regional University - Family Practitioner, Nursing
Massachusetts Institute of Technology - Leadership And Innovation, Business Management
Keiser University - Courses: Nutrition / Life Span Development / Stadistics, General Studies
Universidad Metropolitana - MBA, Marketing
Universidad Metropolitana - MBA, Business Management
Medical School "Universidad Central De Venezuela" - Master of Science, Medical Doctor Surgeon
Colegio Santiago De Leon De Caracas - High School Diploma,
Glencliff Elementary School - ,

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