LUISA SÁNCHEZ

Sales and marketing executive with 15+ years in telecom and digital solutions. Proven track record in launching and scaling businesses, including a $65M A2P messaging division at Identidad Technologies. Expertise in cross-regional business development and C-suite engagement, driving strategic growth initiatives. Recognized for results-driven leadership and effective multicultural team management.

• Founded and scaled A2P division from startup phase to $65M revenue, generating over 50% of total company profits.
• Closed high-value revenue-share agreements with top 10 global telecom operators.
• Expanded annual messaging revenues from $200K to $8M through outsourcing partnership with a leading Americas Telco.
• Developed sales strategies to attract top hyperscalers including APAC and US leaders.
• Successfully transitioned business from LATAM focus to a global presence in APAC, MEA, and Europe.
• Secured strategic OTT partnerships including TikTok, TEMU, and WeChat, significantly growing wholesale business.
• Led international partnerships with major telecom groups such as Orange and Liberty LATAM.
• Increased SMS division profits by over 30% year-over-year.
• Key member of the committee structuring JV initiatives with leading global firms (details under NDA).

Passionate endurance athlete with a disciplined approach to running and cycling. Regularly participate in long-distance races globally, combining a commitment to personal health, discipline, and balance with a love for exploring diverse international destinations.