Luisa F. Romero
Honeywell, Inc
Weston,FL
19
years of professional experience
2
Languages
Strategic Channel and Partner Ecosystem Leader with 15 years of experience driving partner recruitment and management across Latin America. Developed and executed partner business development plans, enhancing project registrations and pipeline performance. Aligned regional go-to-market strategies with enterprise technology solutions, consistently exceeding sales targets while fostering partner-led revenue growth.
Work History
Senior Partner Manager
6 Years 9 Months- Sustained annual execution to exceed sell-out targets year over year.
- Work closely with regional distributors( Bluestar,Ingram Micro, Nexsys, Intcomex) to drive business performance
- Monitor distributor pipeline, forecasting and channel partner activities
- Maintain channel-partner installed base to support reseller growth by identifying onboarding and nurturing activities.
- Expand partner coverage focus on key countries through channel mapping strategy.
- Develop channel partner strategy, aligning distributor coverage with territory growth priorities
- Support partners to identify business opportunities, deal registration, pricing strategy, and competitive positioning.
- Analyze market trends, competitor activity and customer needs to identify opportunities for channel growth.
- Conducted regular business reviews with partners to identify areas for improvement, resulting in increased efficiency and productivity.
- Collaborated with marketing team to plan, manage, and execute demand generation activities to support ROI-focused growth.
Channel Account Manager
5 Years 6 Months- Increase revenue by 28% from 2019 to 2020 with focus on selected partners
- Managed partner-led opportunities to support pipeline creation and deal registration.
- Lead onboarding programs for new partners
- Managed and executed channel partner programs, monitoring revenue, performance, training, certifications, co-op/MDF utilization, deal frequency, and adoption of new products to drive partner engagement.
- Helped partners become self-sufficient through sales tools, trainings, and product demonstrations.
- Evangelized channels with go to market strategy, value proposition and competitive advantages
- Designed and implemented marketing campaigns, incentives and promotions
- Provided end-to-end event support for webinars, roadshows, and industry events to maintain regional program readiness.
- Leverage distribution resources to expand partner recruitment and enablement.
Business Development Manager
3 Years 11 Months- Overachieved sales quota: FY12: 114%; FY13: 120%; FY14: 122%
- Increased market share by 10% through creation and execution of reseller incentives.
- Developed forecast with key resellers to support increased deal registration volume.
- Expanded client base by identifying new business opportunities and building strong relationships with key decision makers.
- Developed and aligned messaging, positioning, campaigns, and marketing programs for resellers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business
- Participated in roadshows, reseller events, and face-to-face training to position brand and increase awareness.
Marketing Account Manager
2 Years 10 Months- Enhanced brand awareness through development and implementation of strategic marketing campaigns.
- Manages budgets and monitors the performance of the marketing activities to ensure financial goals and ROI achieved
- Executed marketing activities, communication programs, and events in Latin America, achieving high client satisfaction.
- Manages budgets and monitors the performance of the marketing activities to ensure financial goals and ROI are achieved
Education
Post-Graduate Certificate - Ecommerce Management
Bachelor's Degree - Business Administration
Skills
Talent acquisition
Latin America strategy
Partner evaluations
Revenue forecasting
Pipeline oversight
Co-op program management
Reseller development
Market messaging
Stakeholder engagement
Territory management
Strategic stakeholder engagement
Campaign management
Accomplishments
Supervised team of 3 people staff members ( channel inside sales)
Implementing of forecasting process with distributors " salesout walk" in a weekly bases to get more control and visibility of deals registrations and salesout performance.
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Senior Partner Manager
Honeywell, Inc
01.2020 - CurrentRead More
Channel Account Manager
Xerox
06.2014 - 12.2019Read More
Business Development Manager
TD Synnex
07.2010 - 06.2014Read More
Marketing Account Manager
TD Synnex
09.2007 - 07.2010Read More
Universidad Del Rosario
Bachelor's Degree from Business Administration
Read More
San Jose State University
Post-Graduate Certificate from Ecommerce Management
Read More
Awards & Recognitions
- Awarded promoting a culture of accountability in the organization (Honeywell 2024).
- Awarded best commitment leading and executing channel strategy in the Latam region (Honeywell 2023).
- Awarded best Channel Vendor Program (Xerox 2018).
- Recognition for successfully achieving 100% goal through the circle of excellence in 2013
- Awarded best Business Development Manager (Hewlett Packard Enterprise 2012)