Luka Frljužec

As a Digital Business Consultant at IBM iX, I work intensively with stakeholders to understand requirements, collect deliverables, and run daily meetings. I also create extensive documentation in Confluence, ranging from project-related documents to instructions and tutorials for colleagues.

My operative tasks also include using Adobe Journey Optimizer, an Adobe marketing automation tool, where I create automation journeys and work on the backend with datasets and schemas to create fields and custom actions. In the past few months, I have successfully launched four complex use cases for my dedicated client.

In addition, I am also responsible for hypercare period after GO LIVEs, and attending to any tickets that are raised.

As a Business Analyst and Project Manager, I gained extensive experience in successfully deploying multiple Salesforce Service Cloud and Marketing Cloud business units across Teva Pharmaceuticals. I was highly skilled in managing stakeholders, gathering user stories and requirements, and communicating effectively with internal teams to deliver precise project requirements.

Furthermore, I had a proven track record of creating project documentation such as User Requirement Specifications (URS), Functional Design Specifications (FDS), and project plans, and producing clear and concise reports to keep stakeholders informed of project progress. My expertise in managing vendors and utilizing tools such as Planisware and Confluence enabled me to effectively manage projects and ensure their success.

During my employment at Teva Pharmaceuticals, I acquired a Salesforce Admin Certificate, as well as the PRINCE2 Foundations and Practitioners Certificates, and I continually sought to expand my knowledge with new courses.

Overall, my experience and skills in managing complex projects demonstrated my ability to deliver results and effectively collaborate with internal teams and external vendors.

As a marketing professional, I have successfully managed various aspects of digital marketing for my company. I have been responsible for email marketing automation, digital projects, marketing automation, Google AdWords, and supporting the team in case of any challenges in other areas of marketing activities.

My dedication to implementing marketing automation has resulted in the implementation of over 40 automated campaigns, proper sign-up processes, and automated targeting of customers with offers based on their purchase or view history. I have also managed the growth and nurturing of our subscriber list, resulting in a growth from 30,000 to 130,000 subscribers. I have also been involved in the implementation of new software such as CRM platform, ChatBot solution, and software for monitoring employee performance and project management. Additionally, I took the initiative to implement GDPR in our business and played a key role in its successful implementation.

In terms of results, my efforts have directly contributed to additional webshop revenue. Furthermore, I have standardised Google ads, and supported colleagues with various tasks, from research for some projects to supporting other colleagues in their tasks and/or projects.

Overall, my experience in managing digital marketing projects, implementing marketing automation, and managing GDPR compliance demonstrates my ability to drive results and collaborate effectively with internal teams and external vendors.

As a Senior Email Marketing Specialist, I was responsible for a range of tasks related to email marketing and client management. One of my main responsibilities was team leadership, where I educated and led my team of junior email marketing experts. This involved introducing them to the challenges of our job and providing them with the knowledge required to provide excellent service to our clients.

In addition to team leadership, I created offers for clients based on input from potential clients or partners. This required a deep understanding of our clients' needs and goals, as well as knowledge of the MailPlus newsletter software platform. I also set up MailPlus accounts for clients and educated them on how to use the platform to send out newsletters to their subscribers. I was dedicated to providing 100% support for clients, with the goal of providing constant help and support in their newsletter marketing efforts through monitoring and proactive approaches, as well as giving advice on how to improve their results. If clients opted for full service, I was responsible for creating newsletters, building them within MailPlus, sending them out, monitoring the results, and reporting with them after an agreed time.

In terms of partner management, I was responsible for growing our partner network by negotiating with partners and extending our reach in our region. This involved preparing documentation, managing business correspondence, handling administrative work, and addressing partner needs and requests.

Aside from these main responsibilities, I also managed outgoing invoicing for the whole company, including keeping track of what had been done, what needed to be invoiced, creating invoices, sending them to clients, informing them about due payments, and coordinating with departments if everything had been invoiced. Additionally, I provided SMS marketing services to our clients, ensuring that they could engage their customers with quality SMS marketing efforts. Finally, I also handled other day-to-day office activities as needed.

• 10431Sveta Nedelja
• Summary
• As a marketing professional, I have successfully managed various aspects of digital marketing for my company
• I have been responsible for email marketing automation, digital projects, marketing automation
• Google AdWords,and supporting theteamin case ofanychallenges inother areasof marketing activities
• My dedication to implementing marketing automation has resulted in the implementation of over 40 automated campaigns, proper sign-up processes, and automated targeting of customers with offers based on their purchase or view history
• I have also managed the growth and nurturing of our subscriber list, resulting in a growth from 30,000 to 130,000 subscribers
• I have also been involved in the implementation of new software such as CRM platform, ChatBot solution, and software for monitoring employee performance and project management
• Additionally,I took the initiative to implement GDPR in our business andplayedakeyrole in its successful implementation
• In terms of results, my efforts have directly contributed to additional webshop revenue
• Furthermore, I have standardised Google ads, and supported colleagues with various tasks, from research for some projectstosupporting other colleaguesin their tasksand/or projects
• Overall, my experience in managing digital marketing projects, implementing marketing automation, and managing GDPR compliance demonstrates my ability to drive results and collaborate effectively with internalteamsandexternal vendors.

As a Key Account Manager in the glass industry, I gained expertise in logistics and customer management. I have experience in opening new work orders, coordinating logistics, commerce, and production, responding to customer complaints, and planning and optimizing logistics processes. I am skilled in managing the OMCO web portal for direct customers and converting jobs from one information system to another. I possess exceptional precision and timeliness in financial reporting and technical skills in reading technical drawings.

As a Marketing Assistant at Zoo Hobby, I managed social media accounts for ZOO CITY. I also used Google Analytics to analyze website visitor behavior and performed sales analysis after marketing campaigns. In addition, I ensured product availability on the website, designed website content such as articles and infographics, created monthly newsletters, organized sweepstakes, designed visuals, supported the retail department in creating monthly fliers, managed customer relations, and positioned ZOO CITY branches on Google Maps.