Summary
Overview
Work History
Education
Skills
Timeline
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Luke Macdonald

Boston,Massachusetts

Summary

Commercial leader with deep experience in crypto infrastructure, institutional data licensing, and enterprise adoption. Proven track record selling mission-critical products to global banks, funds, and crypto-native platforms. Strong operator in lean, autonomous environments with a focus on execution, cross-functional collaboration, and supporting teams building next-generation financial infrastructure.

Overview

7
7
years of professional experience

Work History

Head of Data Sales

Talos Trading
08.2025 - Current

Acquired Coin Metrics in July 2025

  • Lead all commercial efforts for Talos’ data products, supporting trading, risk, and market-infrastructure clients with mission-critical API integrations.
  • Work cross-functionally with engineering, product, and support to align client requirements with roadmap and ensure successful enterprise deployments.
  • Manage global accounts, expand usage across teams, and drive adoption of new institutional data offerings post-acquisition.

Head of Sales & Growth Director

Coin Metrics
06.2021 - 07.2025

Acquired by Talos Trading in July 2025

  • Drove revenue growth across crypto-native platforms, TradFi institutions, global banks, funds, and Big Four firms; added 30+ new clients and expanded multiple enterprise accounts to $100K+ ARR.
  • Closed the largest deal in company history at the time and contributed materially to doubling revenue and client count during early scaling phase.
  • Sold mission-critical on-chain and market-data infrastructure to teams building applications, trading systems, risk models, and tokenization frameworks.
  • Managed complex legal negotiations across derived-data rights, redistribution, and multi-product licensing; partnered closely with general counsel to craft enterprise-grade contracts.
  • Collaborated with engineering and product on API-driven integrations, institutional requirements, and 0 → 1 commercial packaging for new data offerings.
  • Transitioned into leading the overall data sales motion within Talos following the acquisition.

Territory Manager, Data Center & Unstructured Data

Dell EMC
07.2018 - 06.2021
  • Exceeded quota consistently across roles (112% FY21; 104% FY20) while leading technical sales cycles for mission-critical infrastructure deployments.
  • Worked closely with solutions engineering to design software-defined storage, unstructured data, and data-warehousing solutions for enterprise clients.
  • Advanced from outbound development to quota-carrying field roles supporting 18 account executives across the Northeast.
  • Managed full data-center portfolio sales for Massachusetts enterprise accounts, driving pipeline growth and deepening relationships across multiple verticals.
  • Operated in fast-moving environments requiring cross-functional alignment and frequent engagement with technical and financial stakeholders.

Education

Bachelor of Arts - English Literature

Bates College
Lewiston, ME
05-2018

High School Diploma -

Milton Academy
Milton, MA
06-2014

Skills

  • Enterprise Licensing
  • Crypto Infrastructure
  • Tokenization
  • Wallet / API Products
  • Institutional Sales
  • Complex Negotiation
  • 0 → 1 GTM Execution
  • Cross-Functional Leadership

Timeline

Head of Data Sales

Talos Trading
08.2025 - Current

Head of Sales & Growth Director

Coin Metrics
06.2021 - 07.2025

Territory Manager, Data Center & Unstructured Data

Dell EMC
07.2018 - 06.2021

Bachelor of Arts - English Literature

Bates College

High School Diploma -

Milton Academy