LUNA OSCAR
Milwaukee,WI
Summary
Strategic Creative and production expert with 15+ years leading high-performing direct mail campaigns generating over $300M in client revenue, while ensuring brand integrity across 45+ organizations. Combines performance-driven creative strategy to deliver breakthrough results. Known for disciplined execution, cross-functional leadership, and the ability to translate audience insight, and brand standards into compelling visual communications that drive engagement.
Overview
29
29
years of professional experience
Work History
Art Director/Graphic Designer/Graphic Production Artist
RKD Group
Brookfield, WI + Remote
01.2011 - 01.2026
- Concept development, art direction, and design for high-impact direct mail marketing campaigns supporting more than 45 domestic and international organizations. Developed high-quality visual assets for digital campaigns, email marketing, and print collateral, contributing to over $300M in client revenue through disciplined design execution, audience insight, and performance-focused visual communications.
- Designed and produced hundreds of direct-mail campaigns totaling approximately 23 million mail pieces annually across the U.S. and Canada, along with ongoing newsletter. Managed projects end-to-end—from concept through final, production-ready files—ensuring strategic clarity, adherence to specifications, on-time delivery, and consistent execution across more than 45 established brand guidelines, including tone, typography, color, and layout.
- Collaborated closely with marketing, development, and field teams to support digital and integrated campaigns across web, mobile, and paid advertising platforms. Delivered cohesive visual storytelling across channels while optimizing creative for performance and audience engagement. Assisted with photo retouching, layout design, and integration of visual elements to elevate overall creative quality.
- Developed a broad range of supporting assets, including trade-show materials, promotional items, and sales collateral. Partnered with printers and external vendors for proofing, pre-press, and final print production with accuracy and efficiency.
- With 15 years of experience in direct mail and production, I bring deep expertise in branding, direct-response marketing, and results-driven design. I stay current with industry trends to inform fresh creative approaches, adapt quickly to feedback, and iterate efficiently in fast-paced environments. I communicate effectively across creative, production, and client-facing teams to consistently meet brand and business objectives.
Prepress Technician
Western States
Milwaukee, WI
01.2001 - 08.2009
- Responsible for preparing and optimizing digital files for print production, ensuring accuracy, consistency, and high-quality output in compliance with client and industry specifications. Reviewing and processing artwork, verifying file integrity, making precise adjustments to color, layout, and resolution, and producing printing plates for press. Collaborated closely with production teams to identify and resolve technical issues, ensuring all files and plates were press-ready and delivered on schedule. I demonstrated strong proficiency in Adobe Creative Suite, along with exceptional attention to detail and the ability to manage multiple projects in fast-paced, deadline-driven environments. Additionally, I conducted routine quality control checks, maintained prepress and plate-making equipment, and stayed current with emerging printing technologies to improve workflows and production efficiency.
Advertising Services Representative
Kalmbach Publishing
Brookfield, WI
01.2000 - 01.2001
- Oversaw the trafficking of all magazine advertisements for multiple monthly publications, ensuring a seamless workflow from submission through final publication. Collaborated closely with sales representatives, clients, graphic designers, and production coordinators to facilitate timely ad submission, revisions, and approvals while consistently meeting tight deadlines. Conducted comprehensive reviews of final magazine layouts and advertisements to ensure accuracy, quality, and adherence to brand standards. Utilized project management tools to track progress, streamline communication, and coordinate stakeholders, resulting in improved efficiency and reduced errors. Built strong relationships with internal teams and clients to foster collaboration and enhance overall production workflows.
Graphic Designer
Milwaukee Business Journal
Milwaukee, WI
01.1999 - 01.1999
- Designed advertisements for a weekly publication with two print cycles, producing an average of 50 ads per week across diverse industries including medical, real estate, legal, and manufacturing. Collaborated closely with clients and editorial teams to ensure ad concepts aligned with brand messaging and publication objectives. Consistently met tight print deadlines in a fast-paced production environment, demonstrating strong time management and attention to detail. Utilized professional design software to create high-quality layouts while efficiently incorporating client feedback and revisions. Maintained organized project tracking and a steady workflow, contributing to increased team productivity and high levels of client satisfaction.
Marketing Communications Specialist
Employment Solutions
Milwaukee, WI
01.1998 - 01.1998
- Led the development of company promotional materials through all stages of production, ensuring alignment with brand standards and project goals. Managed print and production budgets, scheduled projects, generated quotes, and supervised quality control measures. Established the annual Integrated Marketing Communication plan, integrating special events, direct mail, and content development for both Internet and Intranet sites. Website content management experience. Selected and supervised vendors, including printers, for collateral projects such as promotional items and the corporate identity manual. Coordinated the hiring of photographers for advertising and special events, ensuring high-quality visual representation of the brand. Media relations.
Marketing Communications Specialist
Morris Material Handling
Milwaukee, WI
01.1997 - 01.1998
- Collaborated with Regional Managers and Vice Presidents across U.S. and global facilities to develop and produce customized product brochures and direct mail advertising campaigns. Played a key role in launching a million-dollar nationwide industry ad campaign. Contributed to the creation of the Global Corporate Identity manual for all company products and communications materials. Assisted in media kit development and produced the quarterly communications report and bi-monthly industry publication. Managed vendor relations and supported Intranet/Internet development, overseeing the brochure and photo library and processing catalog orders for manufacturing and distribution centers across the U.S., Latin America, and Europe.
Education
Bachelor of Fine Arts - BFA - Graphic Design
Milwaukee Institute of Art & Design
05.1997
Skills
- Graphic Design
- Direct Marketing
- Fundraising
- Adobe Creative Cloud
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe Acrobat
- Asana
- Monday
- Office 365
- POS
- RIP
- Proposal Design
- Newsletters
- Annual Reports
- Capital Campaigns
- Excellent team player
- Onsite photo shoots
- Photo editing
- Logo design
- Advertising campaigns
- Concept development
- Digital Banner, Gifs, website content
- Corporate identity branding
- Client presentation
- Print production
- Pre Press
- Proofing
- Knowledge of UX/UI standards and guidelines
- Extensive Courses in The Fundraisingology Lab by Moceanic
Timeline
Art Director/Graphic Designer/Graphic Production Artist
RKD Group
01.2011 - 01.2026
Prepress Technician
Western States
01.2001 - 08.2009
Advertising Services Representative
Kalmbach Publishing
01.2000 - 01.2001
Graphic Designer
Milwaukee Business Journal
01.1999 - 01.1999
Marketing Communications Specialist
Employment Solutions
01.1998 - 01.1998
Marketing Communications Specialist
Morris Material Handling
01.1997 - 01.1998
Bachelor of Fine Arts - BFA - Graphic Design
Milwaukee Institute of Art & Design