LUZ D. FLAHERTY
Newington
Summary
Fully bilingual laboratory scientist with over 15 years of progressive experience in clinical laboratory operations, quality management, regulatory compliance and leadership. Results driven and independent learner with proven success in diagnostic and medical device sales, strategic account development, and market expansion initiatives. Recognized for combining deep scientific and technical expertise with strong business acumen to identify opportunities, build trusted customer relationships, and drive adoption of innovative healthcare solutions to support customer success and accelerate business growth. Demonstrated success of expanding market share, developing strategic partnerships, and delivering value-based solutions that improve laboratory performance and patient care. Recipient of multiple sales awards and performance recognitions for exceeding objectives and consistently delivering outstanding results.
Overview
1
1
Certification
29
29
years of professional experience
Work History
Sales Representative, Staff Technical Product Specialist, Hematology & Urinalysis
Beckman Coulter Inc.
Brea, CA
06.2022 - Current
- Promote Company Hematology and Urinalysis equipment.
- Serve and subject matter expert for Beckman Coulter current and future products as well as non-Beckman Coulter products.
- Support the front-line sales team during the sales process to develop strategies, provide technical expertise and persuade customers to drive market growth.
- Assist customers to enhance instrument knowledge to maximize the utilization of technology and other features.
- Perform technical presentations, instrument demonstrations and evaluation during the sales process.
- Assist customers with instruments optimization to improve workflow and efficiency.
- Mentor new associates on instrument technology, presentations and demos.
- Collaborate with RFP technical responses.
- Develop educational material.
- Provide continuing education to current and prospective customers.
- Support different sales teams during local conferences and trade shows.
- Collaborate on product development projects and new product launch.
- Act as Business Unit liaison for new product evaluation and introduction.
- Collaborate with other teams across the company to strategize and promote products to expand base business.
- Collaborate to organize and host customers’ seminars and symposiums.
- Developed and maintained strong customer relationships to enhance client satisfaction and loyalty.
- Conducted product demonstrations, effectively communicating features and benefits to diverse audiences.
- Collaborated with cross-functional teams to streamline sales processes and improve service delivery.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
Sales Consultant, Hemostasis
Werfen (Instrumentation Laboratory)
Bedford, MA
03.2018 - Current
- Managed $7.3M in annual revenue selling analyzers and reagents within the Werfen Hemostasis Portfolio.
- Grew sales in the assigned territory by 4% in 2018.
- Annual achievement: 112% (2019), 129% (2020), 160% (2021).
- President Club Award recognition in 2019, 2020, 2021.
- President Council Award recognition in 2021.
- Responsible for maintaining existing customers and identifying new competitive opportunities to grow business within the assigned territory.
- Performed technical presentations, instrument demonstrations and instrument evaluations.
- Provided continuing education to customers.
- Prepared Value Analysis to highlight strengths and benefits of promoted products.
- Performed account business review for current customers.
- Organized and host customers’ seminars and symposiums.
- Attended trade shows when required.
- Developed strategic sales plans to enhance product visibility and market penetration.
- Conducted market analysis to identify growth opportunities and optimize sales strategies.
Sales Representative, Account Sales Consultant
Beckman Coulter Inc.
Brea, CA
03.2016 - 02.2018
- Managed $6.7M in annual revenue selling equipment and reagents within the Beckman Coulter Diagnostic Portfolio. Increased hardware sales by 126%. Increased recurring revenue by 137%. Retained 100% of base business.
- Promoted and sell Hematology, Chemistry, Immunoassay, Automation and Clinical IT products by calling on clinical and research laboratories.
- Responsible for maintaining existing customers and identifying new competitive opportunities to grow business within the assigned territory.
- Performed account business review for current customers.
- Performed technical presentations and instruments demonstrations.
- Organized and hosted customers’ seminars and symposiums.
- Attended trade shows when required.
- Developed and maintained strong client relationships, enhancing customer satisfaction and loyalty.
- Collaborated with cross-functional teams to streamline sales processes and improve operational efficiency.
- Conducted market research to identify emerging trends and potential sales opportunities.
Sales Representative, Field Product Specialist-Hematology & Urinalysis
Beckman Coulter Inc.
Brea, CA
07.2013 - 03.2016
- Promoted Company equipment for Hematology, Urinalysis and ESR.
- Supported Capital Equipment Consultants (CEC) and Account Sales Consultants (ASC) during the sales process by providing technical expertise and persuading customers about the advantage of Beckman Coulter equipment and technology.
- Assisted CECs and ASCs to establish and develop relationships with customers.
- Provided technical assistance to customers during the pre and post sales process.
- Performed technical presentations, instrument demonstrations and evaluations during the sales process.
- Analyzed data gathered during instrument evaluations to highlight the strengths of the promoted instrument.
- Prepared power point presentations to present evaluation data analysis to customers.
- Assisted with customer training and equipment knowledge to maximize use of instrument technology.
- Provided continuing education for current and prospective customers.
- Facilitated training to other Sales Representative within the company.
- Collaborated with RFP responses by compiling and documenting the necessary information to be presented to the customers.
- Collaborated to organize and host customers’ seminars and symposiums.
- Supported different regional sales teams during conferences/ show for Medical Technologist and other laboratory professionals.
- Developed and maintained strong relationships with healthcare professionals to drive product adoption.
Supervisor Clinical Services
Saint Francis Hospital and Medical Center
Hartford, CT
06.2008 - 07.2013
- Supervised laboratory staff and technical operations to ensure accurate and consistent testing procedures in the Automated Lab which includes Chemistry, Immunochemistry, Hematology, Special Hematology, Coagulation, Urinalysis and Blood Gases; first, second and third shift.
- Supervised daily operations for the pneumatic tube station area responsible for accepting and processing specimens for Emergency Department and In-patients.
- Managed the budget for the Automated department to include, but not limited to; 28 employees, equipment, reagent and other required miscellaneous expenses for the daily operation.
- Inventory management to include monitoring and ordering to assure the appropriate supply availability and minimize unnecessary overstocking and waste of supplies.
- Liaison with vendors and other external institutions or organizations.
- Directly supervised 22 technologist/ technicians and 6 specimen processors on day shift: including schedule, employees’ performance review, personnel issues and disciplinary actions.
- Directly involved in resume reviews, interview process and hiring of laboratory staff for the Automated department.
- Performed procedures for quality control and quality assurance of all laboratory analyses.
- Clinical analyte assay calibration and validation to introduce new methods following CLIA guidelines.
- Ensured hospital policies and laboratory procedures are compliance with required accrediting agencies.
- Directed clinical operations to enhance patient care quality and service delivery across multiple departments.
- Oversaw compliance with regulatory standards, ensuring high-quality results.
- Led strategic planning initiatives, aligning departmental goals with organizational objectives to support overall mission of service excellence.
- Promoted a culture of continuous improvement by encouraging staff input on process enhancements and best practices adoption.
- Streamlined laboratory operations for improved efficiency through effective staff management and resource allocation.
Technical Specialist/Assistant Supervisor
Saint Francis Hospital and Medical Center
Hartford, CT
09.2002 - 05.2008
- Executed and analyzed tests in areas including chemistry, hematology, coagulation, urinalysis, serology, blood bank and flow cytometry used in the diagnosis, treatment, and prevention of disease.
- Supervised laboratory staff and technical operations to ensure accurate and consistent testing procedures.
- Kept accurate records of quality control, maintenance, and workload data according to laboratory policies.
- Ensured compliance with Regulatory and Accreditation agencies, hospital policies and laboratory procedures.
- Assigned “Key operator” for analytical analyzers which encompassed calibration, quality control, analysis, maintenance and troubleshooting procedures.
- Maintained cleanliness of lab equipment, instruments, and work area.
- Collected and analyzed laboratory data; enter, retrieve, and process computer generated lab reports.
- Performed procedures for quality control and quality assurance of all laboratory analyses.
- Method and new test validation and calibration.
- Developed and implemented training programs to improve staff competency in various clinical laboratory disciplines and technology.
- Provided expert guidance on medical equipment usage, enhancing safety protocols across laboratory areas.
- Managed multiple high-priority projects simultaneously, consistently meeting deadlines while maintaining attention to detail.
- Maintained comprehensive documentation of technical processes, facilitating knowledge sharing among team members.
- Responsible for training new laboratory staff.
- Clinical instructor for Medical Technology students. Awarded the faculty rank of Clinical Instructor at the University of Hartford in 2006.
- Streamlined technical support processes to enhance service delivery and patient care.
Senior Medical Technologist
Bradley Memorial Hospital
Southington, CT
03.2002 - 09.2002
- Performed complex laboratory tests and procedures on blood and other body fluids, according to laboratory policies.
- Prepared samples and reagents for testing according to laboratory policies.
- Responsible for the accuracy, interpretation, and reporting of all test results according to laboratory policies.
- Performed routine maintenance on equipment and quality control for all reagents.
- Kept accurate records of quality control, maintenance, and workload data according to laboratory policies.
- Conducted equipment maintenance and troubleshooting to ensure optimal operation.
Health and Math Teacher
Luis Muñoz Marin School
Comerio, Puerto Rico
09.2000 - 01.2002
- Identified, designed, and provided mathematics instruction appropriate to students' stages of development, learning styles, strengths, and needs.
- Utilized technology and a variety of tools, models to communicate with students mathematically.
- Provided instruction of human development stages.
- Designed and implemented engaging math curricula aligned with state standards.
- Fostered a collaborative learning environment to enhance student participation and understanding.
- Assessed student performance through various evaluation methods to identify areas for improvement.
- Collaborated with parents and staff to promote student success and address academic challenges.
- Kept classroom environments consistent and focused on learning by establishing and enforcing clear objectives.
- Utilized multimedia strategies and technology to convey information in fresh and interesting ways.
Medical Technologist
Clinic Laboratory Sabana del Palmar
Comerio, Puerto Rico
03.1997 - 01.2002
- Performed venipuncture procedures using universal precautions on adult and pediatric patients maintaining compliance with the safety and risk-management guidelines.
- Operated and calibrated an assortment of laboratory testing equipment including chemistry, hematology, serology, urinalysis, and bacteriology.
- Assigned “Key operator” for analytical analyzers which encompassed calibration, quality control, analysis, maintenance and troubleshooting procedures.
- Performed stat and routine testing on a variety of specimens quickly and accurately.
- Operated and maintained advanced laboratory equipment ensuring optimal performance.
- Followed laboratory protocols for specimen processing, analysis, and results reporting.
- Performed complex laboratory testing to assist clinicians to diagnose patient conditions accurately.
- Contributed to the overall success of the laboratory by maintaining a positive attitude and demonstrating strong teamwork skills in daily interactions with peers.
- Analyzed laboratory findings to check accuracy of results.
- Maintained strict adherence to safety protocols, minimizing the risk of infection or contamination in the laboratory environment.
- Conducted research on new laboratory testing methods, leading to adoption of more efficient techniques.
- Enforced quality control protocols to maintain accuracy of test results.
Education
Master of Science - Public Health
University of Connecticut Health Center
Farmington, Connecticut2014
Bachelor of Science - Medical Technology
University of Puerto Rico, Medical Sciences Campus
San Juan, Puerto Rico1996
Skills
- Bilingual including English and Spanish
- Computer Proficiency - Windows-based software applications: EP Evaluator, EZ-quote, Salesforce, Power BI, Oracle and Concur
- Relationship building
- Customer support
- Problem-solving
- Sales strategy development
- Process improvement
- Account management
- Sales funnel management
- Training and mentoring
- Product evaluation and demonstration
- Technical product knowledge
- Laboratory testing, quality assurance and regulations knowledge
- Time management
- Attention to detail
Certification
MT(ASCP)-Certified Medical Technologist by the American Society of Clinical Pathologists (1997).
Languages
Bilingual including English and Spanish.
Timeline
Sales Representative, Staff Technical Product Specialist, Hematology & Urinalysis
Beckman Coulter Inc.
06.2022 - Current
Sales Consultant, Hemostasis
Werfen (Instrumentation Laboratory)
03.2018 - Current
Sales Representative, Account Sales Consultant
Beckman Coulter Inc.
03.2016 - 02.2018
Sales Representative, Field Product Specialist-Hematology & Urinalysis
Beckman Coulter Inc.
07.2013 - 03.2016
Supervisor Clinical Services
Saint Francis Hospital and Medical Center
06.2008 - 07.2013
Technical Specialist/Assistant Supervisor
Saint Francis Hospital and Medical Center
09.2002 - 05.2008
Senior Medical Technologist
Bradley Memorial Hospital
03.2002 - 09.2002
Health and Math Teacher
Luis Muñoz Marin School
09.2000 - 01.2002
Medical Technologist
Clinic Laboratory Sabana del Palmar
03.1997 - 01.2002
Master of Science - Public Health
University of Connecticut Health Center
Bachelor of Science - Medical Technology
University of Puerto Rico, Medical Sciences Campus
Professional Development
- Scopio Subject Matter Expert (SME) training (2022) – Beckman Coulter Educational Center, Miami, FL.
- DxH 900 Advance training (2023) – Beckman Educational Center, Miami, FL.
- Influence and Persuasion in Leadership (2021) – Harvard Extension School, Division of Continuing Education (online).
- Negotiation Skills: strategies for increased effectiveness (2020) – Harvard Extension School, Division of Continuing Education (online).
- Strategic Selling Workshop (2019) – Werfen, Instrumentation Laboratory, Bedford, MA.
- ACL TOP Applications Training (2018) – Werfen, Instrumentation Laboratory, Education & Training Center, Bedford, MA.
- Crucial Conversations Workshop (2017) – Danaher Corporation, Jacobs Vehicle Systems, Inc., Bloomfield, CT.
- Purposeful Communication (2016) – Beckman Coulter, Inc., Global Sales Educational Center, Brea, CA.
- Instrument Portfolio Training including Chemistry, Immunoassay, Automation and Clinical IT equipment (2016) – Beckman Coulter, Inc., Global Sales Educational and Training Center, Brea, CA.
- Iriscell Applications Training (2015) - Beckman Coulter Inc., Clinical Diagnostics Division, Miami, FL.
- Beckman Coulter DxH Advanced Training (2015) - Beckman Coulter Inc., Clinical Diagnostics Division, Miami, FL.
- DBS Boot Camp: Workflow Analysis (2015) – Beckman Coulter New Jersey Vision Center, Jersey City, NJ.
- Beckman Coulter DxH 3.0 Connectivity Training (2014) - Beckman Coulter New Jersey Vision Center, Jersey City, NJ.
- Beckman Coulter DxH Customer Training (2013) - Beckman Coulter Inc., Clinical Diagnostics Division, Miami, FL.
- Huthwaite SPIN Training (2013) – Beckman Coulter, Inc., Global Sales Educational Center, Brea, CA.
- The Journey to Leadership; a Focus in Style (2012) - St. Francis Hospital, Hartford, CT.
- Managing Conflict Constructively (2012) - St. Francis Hospital, Hartford, CT.
- Performance Management and HR Policies / Procedures (2011) – St. Francis Hospital, Hartford, CT.
- CAP- Laboratory inspection team member (2011/ 2013)– Massachusetts / Utah.
Certification
MT (ASCP) - Medical Technologist certified by the American Society for Clinical Pathology in February 1997.