LYAN BABILONIA
Miami
Summary
A highly enthusiastic professional with experience in developing editorial strategies and managing projects of diverse complexity with optimum results. Passionate with storytelling and producing quality content to engage the audience across all digital platforms.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Bilingual Writer
ISG
10.2023 - Current
- Propose technology content ideas, primarily focused on cable and satellite TV, as well as Internet-related topics.
- Manage infinitydish.com content production
- Developed engaging blogs for DISH and DishLatino in English and Spanish.
- Produce content for other ISG TV and Internet providers as assigned.
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Collaborated with the SEO department to increase traffic.
- Manage AI tools such as ChatGPT, Claude, and others.
- Serve as the official Spanish translator in the office.
- Translate HR documents and decks for other departments as needed.
- Manage Weglot, Semrush, and ClickUp daily.
Partner / Content Strategist
Maniquies In Style By Claudia Trocel
10.2020 - Current
- Launch the corporate website (maniquiesinstyle.com).
- Develop a marketing strategy for customers to position their brand in the US and produce creative content for fashion investors and designers.
- Event planning for designers, including fashion shows, pop-ups, and other seasonal events.
- Launch e-commerce and social media campaigns.
Digital Content Director
Entravision
10.2020 - 11.2022
- Oversees the USA and Mexico NoticiasYa digital team.
- Work closely with VP of News to line up all editorial efforts according to company mission and vision.
- Establish tone and editorial voice of website and Social Media platforms for designated Entravision interactive properties, and Univision stations.
- Produce daily content to update NoticiasYa.com, local daily podcasts, and radio stations news capsules.
- Manage department budget.
- Be on top of primary coverages such as 2020 Election and launch Midterm Elections landing page.
- In charge of website revamp and migration.
- Demonstrate traffic increase in several markets and create monthly reports to discuss them with corporate and Univision news directors.
- Build new business model and lead transition for broadcast and digital fusion saving cost to company.
Digital Producer
NBC Universal/Telemundo
04.2018 - 10.2020
- Edit videos for Telemundo Investiga.
- Create multimedia content Al Rojo Vivo, Noticias Telemundo Mediodía, Un Nuevo Día, and Telemundo Lifesyle.
- Interview celebrities and influencers.
- Write content according SEO best practices.
- Work closely with CNBC team.
Contributor
Yahoo! Español
10.2014 - 01.2020
- Create news and entertainment content as a freelancer.
Senior Content Manager
ZGS Communications
01.2015 - 01.2018
- Manage Digital News Department at holaciudad.com and Telemundo affiliates.
- Manage traffic acquisition campaigns.
- In charge of product integrations campaigns.
- On camera talent for red carpets & entertainment.
Senior News Editor
Terra Networks
01.2010 - 01.2014
- Oversees News Department operations.
- Produce original content providing premium offer to readers.
- Develop Annual Editorial Calendar.
- Cover major stories such North America Summit, Mandela's, Osama bin Laden and Chavez's deaths, Elections, Miss Universe, among others.
- Digital talent for News Department
Education
Master of Arts - Investigative Journalism
Florida International University
Miami, FL05.2007
Bachelor of Arts - Journalism
University of Sacred Heart
San Juan, PR05.2004
Skills
- Administration & Management
- Social Media
- Project Coordination
- Audience Engagement
Accomplishments
- 17 years of solid experience in the Media Industry
- Develop news, entertainment, and lifestyle editorial strategies for several media outlets
- Highly proactive in inter-departmental leadership and problem solving
- Supervised team of 10 staff members
- Achieved excellent results by leading CMS migration processes
- Collaborated with the marketing team in the development of community fairs, food drives, blood drives, and other initiatives
Languages
English
Full Professional
Spanish
Native or Bilingual
Certification
- Certificate in acting from the Miami Dade College Actors Arena
Timeline
Bilingual Writer
ISG
10.2023 - Current
Partner / Content Strategist
Maniquies In Style By Claudia Trocel
10.2020 - Current
Digital Content Director
Entravision
10.2020 - 11.2022
Digital Producer
NBC Universal/Telemundo
04.2018 - 10.2020
Senior Content Manager
ZGS Communications
01.2015 - 01.2018
Contributor
Yahoo! Español
10.2014 - 01.2020
Senior News Editor
Terra Networks
01.2010 - 01.2014
Master of Arts - Investigative Journalism
Florida International University
Bachelor of Arts - Journalism
University of Sacred Heart
- Certificate in acting from the Miami Dade College Actors Arena
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