Lydia Griffin

In my role, I use Canva to create and design posts as promotional content for the company's numerous trade shows and daily multimedia webcasts and podcasts. I also utilized social media to promote stories written daily through our industry newsletter and reached increasing numbers of people through Facebook and Instagram stories. I organized posting schedules in manners that would not interfere with other (non-news) posts within the company, allowing for undisturbed constant promotional content. Planned out and published an Instagram story takeover to engage interaction with clients and viewers and to allow for a better understanding of the company's diverse offerings.

Skills: Social Media Marketing, Sprout Social, Tik Tok Marketing, Mail Chimp, Instagram Marketing, Canva, Google Sheets, SWOT Analysis

• Project Management: Experience in overseeing all aspects of a project from conception to completion, including setting goals, allocating resources, and managing timelines.
• Leadership: Ability to lead and motivate a team of volunteers, delegate tasks effectively, and ensure everyone is working towards the common goal. As someone who was not leading a specific workshop I went around and made sure that sessions were running smoothly
• Networking: Proven ability to build and maintain relationships with key speakers. I was in charge of reaching out to potential human right speakers who would be able to educate our student attendees.
• Marketing: Created different forms of content to product to spread awareness of the event and create reminders.